Thinking out loud here... KSOF is changing, it's not really "soft" - seriously, Whitesnake? Perhaps 105.5 makes more sense than we "guys" may think. KJWL is clearly programmed at women, likely 35+. I tend to wonder if KSOF moves further from it's traditional "soft" base, if KJWL doesn't pick up disgruntled 40 year olds and finds a decent niche? Listening to KJWL this week some, appears they've tweaked the format some.
As to that translator that will occupy 99.7 and cover up a good Classic Rock station that should not be constrained in meeting a need in Fresno, I find it interesting he's just now looking for a Sales Manager. Sorta close to the launch date, don't you think? On the other hand, reviewing the corporate site and the claimed "1 million daily listeners" to the group of LP and otherwise dinky stations (
http://thelegendsofrockandroll.com), I would expect the ad dollars will just roll in, right?