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ViacomCBS

https://tvnewscheck.com/article/top-news/234139/why-viacom-must-merge-with-cbs/

Here is another talk on why the Redstones/National Amusements should merge CBS/Viacom

With Les gone and Shari in charge, the Viacom/CBS merger makes too much sense to not happen. Here’s why:

CBS has been among the most aggressive networks in retransmission and affiliate negotiations, demanding an ever-increasing portion of affiliate retransmission fees, not to mention retaining 100% of the payments to their owned stations. Although the actual numbers are confidential, it is no secret that CBS affiliates pay the larger portion of their cable and satellite payments back to the network. Retransmission is a major source of CBS’s current success.

Consider now what would happen in a deregulated world if Viacom had the opportunity to combine its cable networks with the CBS network and owned stations in retransmission negotiations. Cable, satellite and OTT operators would be faced with an overwhelming loss of product should they fail to meet Viacom’s demands. It could be a game changer for Viacom product.
 
https://variety.com/2019/tv/news/cbs-viacom-merger-ceo-talks-1203196750/

ANother part of the CBS/VIacom talks

The CBS Corp. board of directors is moving closer to initiating acquisition discussions with Viacom, according to multiple sources close to the situation.

The move has been expected for months, although there may still be obstacles on the road to a reunion for the two sides of the Redstone media empire. Price could still be a sticking point. People close to the matter said CBS views Viacom as having a host of troubled assets including low-profile cable channels that are endangered species in a skinny bundle world. But Viacom believes it is in a much stronger position than it was this time last year, when the sides last made a fitful attempt at merger talks.

The strongest signal of the movement toward a recombination of the companies that were joined from 2000 through 2006 was CBS’ decision on Tuesday to call off its search for a permanent CEO. Joseph Ianniello, who has served as president and acting CEO since September, extended his contract, which had been set to expire in June, through the end of this year.
 
ANother part of the CBS/VIacom talks

I agree that price is the sticking point. Right now, market cap for Viacom is $12 billion, while CBS is $19 billion.

Viacom has lost about half of its value in the last 5 years, while CBS is on the upswing.

The other question is what will the combined company be called. I'd suggest that CBS is the better brand name.
 
I agree that price is the sticking point. Right now, market cap for Viacom is $12 billion, while CBS is $19 billion.

Viacom has lost about half of its value in the last 5 years, while CBS is on the upswing.

The other question is what will the combined company be called. I'd suggest that CBS is the better brand name.

i think at this point, CBS is the more profitable company so they should use the CBS name as the main company, but use the Viacom name of the cable division of CBS for all their basic cable networks and retain the Showtime brand for all Showtime owned networks.
 
So Viacom was turned into CBS during the first split and a new Viacom created will be absorbed by the the old Viacom.
 
So Viacom was turned into CBS during the first split and a new Viacom created will be absorbed by the the old Viacom.

The original Viacom was spun off from CBS in 1971. It was originally known as CBS Films.

It handled off-network syndication of old CBS series such as I Love Lucy.
 
The original Viacom was spun off from CBS in 1971. It was originally known as CBS Films.

It handled off-network syndication of old CBS series such as I Love Lucy.
These companies have been swapped around so many times it's hard to keep track. In 2005 when the companies were last split, Viacom was turned back into CBS Corporation and a new Viacom was formed.
 
https://deadline.com/2019/05/cbs-starz-offer-report-lionsgate-stock-price-1202617386/

CBS was also in talks to get Starz

With another potential delve into merger talks with Viacom on the horizon, CBS is looking to bulk up and has expressed an extemporary desire to acquire Starz.

The whisper of such a deal certainly was an immediate boon for the premium cabler’s parent company Lionsgate. News of the offer, first broken by the site The Information, has sent shares of Lionsgate up nearly 15% to 15.60 at the end of trading Friday on the Nasdaq.

While spokespersons for both CBS and Lionsgate declined comment on any possible sale of Starz to the Black Rock crew, a conversation was certainly had by by interim CBS CEO Joe Ianniello and Lionsgate chief Jon Feltheimer in recent weeks. In that context, our understanding is that there hasn’t been and may not be any formal offer by CBS, yet.

However, we also hear that informally top-tier execs at both companies did discuss a more than minor interest by the now ex-home of The Big Bang Theory of gaining some Power in their corporate portfolio. The reported offer didn’t go far initially because the low-billons figure that CBS dropped was not the sort of price the John Wick franchise-owning studio was willing to take for Starz — at this time.

It has been a topic of discussion in a number of corner suites the past few months that Lionsgate might be looking to offload Starz, after it purchased it from a group owned by Liberty Media in 2016 for $4.4 billion. Its original programming includes Outlander, American Gods, Vida and the much-watched Courtney Kemp-created crime drama Power, which has various spinoffs in the pipeline.
 
Wall Street Journal adds this to the CBS-Starz story:

CBS has informally offered roughly $5 billion to acquire Starz from Lionsgate Entertainment, sources say, adding that a deal is not likely imminent and that Lionsgate may want more money for the premium service. The purchase of Starz might also subject CBS to anti-trust scrutiny due to its ownership of Showtime.
 
https://variety.com/2019/biz/news/cbs-viacom-merger-talks-june-1203228950/

An Update on the Talks

CBS and Viacom shares shot up at the start of trading Thursday following a CNBC report that the companies are expected to begin long-awaited merger talks by the middle of next month.

CNBC’s David Faber cited sources indicating that talks to recombine the two halves of the Redstone family’s media empire will begin in mid-June. CNBC also reported that Viacom president-CEO Bob Bakish is expected to run the combined entity.

CBS and Viacom shares were both up in the 3%-5% range in the first hour of trading, another sign that investors have been expecting movement on a combination.

The reunion of the companies that were brought together in 2000 and split up again in 2006 has been expected for more than three years. Controlling shareholder Shari Redstone has advocated for the consolidation to help both companies better compete against its larger media rivals and tech giants.
 
https://www.hollywoodreporter.com/n...tend-2019-sun-valley-mogul-conference-1220956

Here is an update

The annual gathering in Idaho for dealmakers will include Fox Corp.’s Lachlan Murdoch, Facebook’s Mark Zuckerberg and Activision Blizzard chief Bobby Kotick.
Allen & Co’s. famous yet secretive gathering in Sun Valley, Idaho, begins early next month and perhaps the most notable media executives who won’t be attending are Joe Ianniello and Bob Bakish, the CEOs of CBS and Viacom, respectively.

The annual convention, of sorts, is renowned for hosting the leading executives and owners in media who oftentimes talk business, politics and, most notably, sometimes lay the groundwork for blockbuster mergers.

In the case of CBS and Viacom, merger negotiations are allegedly already underway as Shari Redstone and her ailing father, Sumner, control them both and are eager to combine them in order to compete more seriously with Walt Disney after its purchase of most of 21st Century Fox and AT&T in the wake of its acquisition of Time Warner. Sources tell The Hollywood Reporter that Shari Redstone will attend this year’s Sun Valley retreat.

Ianniello didn’t attend last year, either, while his predecessor, Leslie Moonves, was a frequent guest in Sun Valley before he was officially ousted from CBS for sexual misconduct in September. Bakish, on the other hand, was “blackballed” from the event after complaining about the way Allen & Co., a boutique banking firm, handled a deal that involved Viacom, Fox Business reported. (Viacom didn’t respond to a request for comment).
 
https://www.cnbc.com/2019/07/15/cbs-viacom-set-august-8-as-informal-deadline-for-merger-talks.html

August 8th is the proposed date for merger deadline according to National Amusements.

CBS and Viacom continue to bob along with merger talks and are now circling Aug. 8 as an internal deadline to agree to a deal, according to people familiar with the matter.

While a transaction could be announced sooner -- or later! -- than that, CBS and Viacom happen to share Aug. 8 as the day both companies report second-quarter earnings. That makes it a natural goal post for a merger that’s been speculated about for more than a year, said the people, who asked not to be named because discussions are private.

Both companies have conceptually agreed that a deal to gain scale makes sense, said the people. Bulking up to compete with Netflix, Disney, Comcast and others is a narrative that’s been pushed by controlling shareholder Shari Redstone, who is prohibited from proposing a merger of the companies herself -- a provision from a lawsuit she settled with CBS Corp. last year. Redstone would like a combined CBS-Viacom to get even larger as it prepares to renew expensive NFL broadcast rights in the coming years. She attended Allen & Co.’s Sun Valley conference last week, an annual setting for companies to begin thinking about future acquisitions.

The price of the transaction, which will come in the form of a merger exchange ratio, hasn’t been discussed and won’t be addressed until all strategic and management issues are sorted out, according to people familiar with the matter.
 
Tentative Deal to Merge CBS and Viacom

Long rumored, now reported in the WSJ:

CBS Corp. CBS.A 0.02% and Viacom Inc. VIA 0.64% have reached a working agreement on the management team that will lead the combined company in the event of a merger, people familiar with the matter said, resolving a critical question that threatened to stand in the way of a deal.
 
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