https://tvnewscheck.com/article/top-news/234139/why-viacom-must-merge-with-cbs/
Here is another talk on why the Redstones/National Amusements should merge CBS/Viacom
Here is another talk on why the Redstones/National Amusements should merge CBS/Viacom
With Les gone and Shari in charge, the Viacom/CBS merger makes too much sense to not happen. Here’s why:
CBS has been among the most aggressive networks in retransmission and affiliate negotiations, demanding an ever-increasing portion of affiliate retransmission fees, not to mention retaining 100% of the payments to their owned stations. Although the actual numbers are confidential, it is no secret that CBS affiliates pay the larger portion of their cable and satellite payments back to the network. Retransmission is a major source of CBS’s current success.
Consider now what would happen in a deregulated world if Viacom had the opportunity to combine its cable networks with the CBS network and owned stations in retransmission negotiations. Cable, satellite and OTT operators would be faced with an overwhelming loss of product should they fail to meet Viacom’s demands. It could be a game changer for Viacom product.