Besides Oprah and Ellen after, do these shows really make money. Every year one falls and another takes its place. How many A or B list celebrities will be given a talk show only to have it disappear in a year or two. Would local affiliates just rather show an infomercial or local news in place of these daily talkers.
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Are daytime talk shows successful?
- Thread starter Don CT
- Start date
I would not call Judge Judy a talk show. Dr Phil has turned into tabloid fodder. I'm thinking of the celebrity interview shows that seem to be a dime a dozen now.
Ellen is still doing OK because of the fun element of the show. The silly games, the dancing, the celebrity interviews, the 12 Days of Giveaways, Average Andy, need I say more? Young people, especially females, want to come home and watch something fun on TV...that's what Ellen DeGeneres' show does. But yes, Dr. Phil does take her over in the ratings.
Dr. Oz and the Doctors on the other hand BOTH need to go. Especially the latter. Recently, The Doctors was at a series low 0.5. Keep beating that dead horse, Travis Stork. Dr. Oz has gone way off its course with True Crime Tuesdays and Thursdays...I mean, what does that have to do with medical advice? And there are segments of The Doctors that look like an infomercial for a medical product...
Dr. Oz and the Doctors on the other hand BOTH need to go. Especially the latter. Recently, The Doctors was at a series low 0.5. Keep beating that dead horse, Travis Stork. Dr. Oz has gone way off its course with True Crime Tuesdays and Thursdays...I mean, what does that have to do with medical advice? And there are segments of The Doctors that look like an infomercial for a medical product...
Pretty sure your forgetting Montel Williams daytime show was very profitable and was on for like 20 years.
Montel and Oprah both ended their shows around a decade ago, and the market has been full of upheaval since then. Both were solid performers in the 90s and 2000s.
But the market has changed quite a lot since then. The number of stay-at-home housewives continues to fall, and the near-ubiquity of on-demand video services means those who are home during the day are less likely to watch network TV.
At the same time, the demand for syndicated talk show programming has declined, as stations have added more hours of news, and in many cases a locally-produced talk show (which produces revenue via sponsored segments). Another negative pressure on TV talk show programming has been certain large ownership groups withdrawing from the national syndication market to syndicate their own shows.
I don't think we will ever have another Oprah.
But the market has changed quite a lot since then. The number of stay-at-home housewives continues to fall, and the near-ubiquity of on-demand video services means those who are home during the day are less likely to watch network TV.
At the same time, the demand for syndicated talk show programming has declined, as stations have added more hours of news, and in many cases a locally-produced talk show (which produces revenue via sponsored segments). Another negative pressure on TV talk show programming has been certain large ownership groups withdrawing from the national syndication market to syndicate their own shows.
I don't think we will ever have another Oprah.
There aren't as many as you might think. In fact if you exclude Maury, Dr. Oz, Dr. Phil, The Doctors, and the judge shows, there are less than a dozen.
Because most of them are syndicated, they aren't seen in all markets. So you have shows that are only seen on stations owned by the syndicator.
If they're losing money, their lifespan will be short.
Case in point, two casualties just this year:
Pickler & Ben was a show that was launched by Scripps, exclusive to their O&Os, distributed by Disney, with a CMT cable deal and a shopping deal with HSN. And even with all that, it only lasted 2 years.
The Steve Show, hosted by Steve Harvey, also lasted two years. It was the successor to his Chicago-based Steve Harvey show that ran for 5 years. It will be replaced by The Kelly Clarkson show. That show will be run on all NBC O&Os as a lead in to Ellen.
Looking back a year:
Harry: Hosted by Harry Connick Jr. Lasted 2 years
Anderson Live: Hosted by Anderson Cooper, lasted 2 years, from 2010-2012.
So yes, there have been a lot of these shows, but they tend to only last a couple years, and get replaced by something else.
If another Oprah were to exist it would be in the form of a Youtube Pundit this time around given that there are many youtube hosts that cater to a specific niche though.
What about katie couric daytime show that had a good run and had lots of interesting guest and topics covered, So why didnt that last cant be all due to bad ratings.
"Katie" lasted 2 years (2012-2014) and the reason given was low ratings.
"Katie" was not cleared in some markets at all. Disney-ABC Domestic Television, who distributed Katie, estimated it was available to 95% of households, so not a huge effect. But that gives you some idea of how executives were thinking about big-name talk shows at the time.
That was a higher percentage than Pickler & Ben or Anderson Live.
I forgot she even had a show. I don't think we had it here in Hartford.
Remember Jenny Jones. Sometime in the mid 90's. It aired on on the upn network.
Didn't she try to do a Ricky Lake inspired show.
Katie was really expensive too. Stations were thanking their lucky stars when the show was cancelled. As I recall, (depending on the market) Katie cost around $164,000 a week.
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