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Why is MTV still on the air?

Sometimes they show decent movies on MTV but that is about the only thing I get interested in with the channel.

They were one of the few channels to show Scrooged with Bill Murray during the Christmas season. I think Paramount played it a few days after Christmas.
 
They were one of the few channels to show Scrooged with Bill Murray during the Christmas season. I think Paramount played it a few days after Christmas.

Do channels have set rules where they cant play the same movie during the same time as another channel or the same day? Like MTV showing scrooged the same day as Paramount Network.
 
Do channels have set rules where they cant play the same movie during the same time as another channel or the same day? Like MTV showing scrooged the same day as Paramount Network.

Since they're both Viacom channels they can probably schedule it however they want, but they did it on different days. They schedule MTV and Nick awards shows on multiple channels at the same time.
 
https://www.radiodiscussions.com/showthread.php?715165-Should-WABC-Go-to-Oldies-on-the-Weekends


I swear every time I read this thread of MTV I am always reminded of how people used to think of radio though back when AM was the home of CHR/Top 40 and Hot AC in their home cities though. But it was a different era though. Also current management of the recording labels are thinking in terms of finding the growing demos though.

Yes MTV used to mean something though such as cutting edge music videos, concerts, awards and reality TV for two demographics from Gen X and Gen Y.
But this venue is no longer meant for Generations X, Y and Millennials as it did two decades ago its a different era though the current leadership of MTV and CBS has to find out how to please a current money demos though and how to be relevant to those born in the late 1990's-early 2000's. Its about looking at trends that Gen Z supports though. Its about them now.

If CBS has to rename MTV as Pluto Network or all access to please Gen Z demo effectively with content that relates to them then so be it.
 
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https://www.radiodiscussions.com/showthread.php?715165-Should-WABC-Go-to-Oldies-on-the-Weekends


I swear every time I read this thread of MTV I am always reminded of how people used to think of radio though back when AM was the home of CHR/Top 40 and Hot AC in their home cities though. But it was a different era though. Also current management of the recording labels are thinking in terms of finding the growing demos though.

Yes MTV used to mean something though such as cutting edge music videos, concerts, awards and reality TV for two demographics from Gen X and Gen Y.
But this venue is no longer meant for Generations X, Y and Millennials as it did two decades ago its a different era though the current leadership of MTV and CBS has to find out how to please a current money demos though and how to be relevant to those born in the late 1990's-early 2000's. Its about looking at trends that Gen Z supports though. Its about them now.

If CBS has to rename MTV as Pluto Network or all access to please Gen Z demo effectively with content that relates to them then so be it.

They should just call it the generation Z network.
 
I have recently looked at MTV's schedule, and it seems like not only is there no music programming whatsoever, but it's mostly the just same few series running on repeat to death. Ridiculousness, Teen Mom, and I'm sure there's a few others as well that I don't care about. But do you think it's even possible that MTV could soon be history? This goes for not just MTV itself, but all of the subchannels as well, such as MTV2, MTV Live, MTV Classic, etc. Do people even watch those, or even know about them? I grew up in an era where MTV was "the thing," but now it's really not. I wonder if millennials have ever even watched it.


https://www.hollywoodreporter.com/news/viacomcbs-remakes-exec-ranks-cost-cutting-1271797


Well CBS is now going through leadership changes at this time and one will have to wonder what will happen to MTV soon.
 
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