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NERW on WMEX's return date and programming

....but personally I enjoy hearing Ferlin Husky backed up with
the Beach Boys!! It's a "mix" that actually "fits" --- IF it's done right!!
If Ed follows WATD's legacy on WMEX......I see good things ahead!!:)
Anxiously awaiting the 23rd!!


YIKES!!!! Ferlin Husky and the Beach Boys back-to-back???
 
YIKES!!!! Ferlin Husky and the Beach Boys back-to-back???

I was wondering about that, too. Did "Wings of a Dove" cross over? There was a country singer named Henson Cargill who did cross over with a tune called "Skip a Rope" in 1967 or 1968, and I do recall WRKO playing it and whatever Beach Boys song was charting back then, but I obviously cannot recall if they were ever played back to back.
 
YIKES!!!! Ferlin Husky and the Beach Boys back-to-back???
Well.....OK.....they had a jingle separate the two......!!
The overnight guy will often "sweep" top and bottom hour with just this kind of crazy mix!!
Strange....but.....somewhat unique....!!:)
I've heard "Big Tom" play "Gone" on several occasions....a "staple" of sorts....!!;)
 
YIKES!!!! Ferlin Husky and the Beach Boys back-to-back???

No it doesn't fit and most people won't like old ass classic country next to oldies.. only geeks and musicologists like that
 
No it doesn't fit and most people won't like old ass classic country next to oldies.. only geeks and musicologists like that

In point of fact, there was a stretch of time when Buck Owens, Johnny Cash, and Merle Haggard were played on Top 40 stations along with The Beatles, Beach Boys, and The Monkees. They were also combined with Al Hirt, Herb Alpert, Frank Sinatra, and Louis Armstrong.
 
When Top 40 really was the Top 40!

It also pre-dates format radio that was only possible once FM was added in the 1970s.

Most areas only had a couple of local radio stations, so they had to be all things to all people.

Country radio was primarily regional, so the only way for major stars to have national hits was through Top 40.
 
In point of fact, there was a stretch of time when Buck Owens, Johnny Cash, and Merle Haggard were played on Top 40 stations along with The Beatles, Beach Boys, and The Monkees. They were also combined with Al Hirt, Herb Alpert, Frank Sinatra, and Louis Armstrong.

As a pre-teen and young teen in the years around 1960, I quickly learned that Top 40 played one-third songs I really liked, another third songs that were OK but not favorites and one third songs I hated. Fortunately, I was in Cleveland, OH (you can't say "fortunate" about Cleveland in most areas) where we had three Top 40's in all that period, so I'd twist the dial when a hateful song came on. I probably changed station 10 times in any given hour.

That, in fact, was my "big lesson" that I put in practice a couple of years later at my own station: I avoided songs that were not "pure"; the songs-from-another-genre were not played, no matter how big they were otherwise.

In the US, the separation of hard rock from Top 40 had a side effect of keeping a lot of the old-MOR-sounding tunes off of Top 40. I think that, previously, we had seen Top 40 stations trying to adapt to the transition from the Sinatra / Doris Day / Patti Page to Paul Anka and Buddy Holly.

Lot's of people think that Top 40 originated simultaneously with rock 'n roll. In fact, it originated very early in the 60's and played what we would call MOR songs today... and they transitioned to those new songs by people in tight pants rather slowly in the mid to late 50's.

Here is the story of KOWH in Omaha, the first Top 40 station:

https://www.americanradiohistory.com/KOWH_Birth_of_Top-40.htm
 
You're also dealing with DJ's who think obscure and stiff songs are the way to go and 5000 song playlists are successful

Quite a few programmers learned from experience or from a mistaken competitor that bigger playlists do not work when a competitor has a tight, well selected list.

I did that once. Just onece. The result was a disaster. Fortunately, I was both programmer and owner, and could not fire myself. I switched to a tight, aggressive playlist and won and, eventually, made up for the lost revenue (as well as learning a good lesson).
 
I think that, previously, we had seen Top 40 stations trying to adapt to the transition from the Sinatra / Doris Day / Patti Page to Paul Anka and Buddy Holly.

Doris & Patti didn't make it to the 60s, although Sinatra did, mainly because he started his own record label: Reprise. That label had an active promo department and pushed Frank's music to a new generation of fans. When asked who his favorite singer was, The Doors' Jim Morrison asked, "You mean, other than Sinatra?"

Sinatra stayed in the record label ownership business for two years, enough time to release "Strangers In The Night" and "Something Stupid." Also launched his daughter Nancy's career with "These Boots Are Made For Walking." Then he sold the label to his movie company Warner Brothers.
 
Sinatra stayed in the record label business for two years, enough time to release "Strangers In The Night" and "Something Stupid."

And "That's Life," with all the Rat Pack swagger that those other two late-career hits lacked. On Top 40 stations, it was played right alongside "Snoopy vs. The Red Baron" and "I Had Too Much To Dream Last Night."
 
And "That's Life," with all the Rat Pack swagger that those other two late-career hits lacked. On Top 40 stations, it was played right alongside "Snoopy vs. The Red Baron" and "I Had Too Much To Dream Last Night."

Ironically The Electric Prunes was another band signed to Frank's Reprise record label. So was Jimi Hendrix. Both after he sold it.
 
Ironically The Electric Prunes was another band signed to Frank's Reprise record label. So was Jimi Hendrix. Both after he sold it.

But "Something Stupid" came out AFTER the Prunes' hit, yet you included it with "Strangers in the Night" as songs released BEFORE Sinatra sold Reprise.
 
Quite a few programmers learned from experience or from a mistaken competitor that bigger playlists do not work when a competitor has a tight, well selected list.

I did that once. Just onece. The result was a disaster. Fortunately, I was both programmer and owner, and could not fire myself. I switched to a tight, aggressive playlist and won and, eventually, made up for the lost revenue (as well as learning a good lesson).

There is a middle ground that works beautifully
 
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