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KIIS FM 1979

By 1980 the word "disco" had been banned and the in store printed surveys changed from the "Disco 20" to the "Dance Music 20". From 80-81 more and more mainstream pop was added as the purely dance stuff was reduced. By the time Dees
arrived in the summer of 1981 the station had evolved into full blown top 40.
 
By 1980 the word "disco" had been banned and the in store printed surveys changed from the "Disco 20" to the "Dance Music 20". From 80-81 more and more mainstream pop was added as the purely dance stuff was reduced. By the time Dees
arrived in the summer of 1981 the station had evolved into full blown top 40.

Why was the word disco banned?
 
Does anyone happen to remember when KIIS rose to #1 in the ratings and how long they remained on top until Power 106 dethroned them in 1986 or 1987?

I remember that a front-page article in Radio & Records stated that they'd risen to a 10.0 share which I believe took place in the summer or fall of 1984, so I was wondering when did they first rise to #1? Thanks!
 
Does anyone happen to remember when KIIS rose to #1 in the ratings and how long they remained on top until Power 106 dethroned them in 1986 or 1987?

I remember that a front-page article in Radio & Records stated that they'd risen to a 10.0 share which I believe took place in the summer or fall of 1984, so I was wondering when did they first rise to #1? Thanks!

Marv:

KIIS-FM built slowly---a 2.1 in the fall of '81, a 3.1 in winter, a 3.9 in spring, a backslide in summer to a 3.3 and then a 4.4, good enough for third place behind KABC and KBIG, in the fall of '82.

From there, a 4.7 in winter '82/'83, a 6.0 in spring '83 (still third behind KABC and KBIG) and then the first #1 book---summer 1983---a 7.6. Fall '83 was an even bigger number one at 8.1.

After that, a 7.8 in winter '83/'84, a 9.7 in spring '84 and the historic 10.0 in summer '84---followed by a dip to a 9.1 in the fall. But when the #2 station (KABC) has a 5.9 and your nearest format competitor (KKHR) has a 2.4, who cares?

They bobbed back up to a 9.7 in winter '84/'85, then started to very slowly glide down---9.0 spring, 8.8 summer, 8.2 fall.

The slow descent continued in winter '85/'86---7.8. That was Power's first book---a 4.4.

Spring '86: KIIS-FM 6.3, Power 6.0

Summer '86: KIIS-FM 7.1, Power 6.6

And finally, fall '86: Power wins with a 6.5, KIIS-FM 6.3

KIIS took the lead back in winter '86/87 (KIIS-FM 6.4, Power 5.7) and spring '87 (KIIS-FM 7.4, Power 7.0), but Power edged them in the summer book (6.6 to 6.5) and again in the fall (7.5 to 7.2).

With the exception of summer '89 (KIIS-FM 6.4, Power 6.1), the rest of the 80s saw Power at #1.
 
Thanks Michael; I also remember that sometime after Power 106 rose to #1, the owners of KIIS-FM launched a rhythmic station on the AM 1150 frequency during the 10AM-3PM timeslot in an attempt to impact Power 106's ratings but that that strategy didn't work since it wound up impacting KIIS-FM ratings-wise without causing any loss of audience to Power 106. Would you happen to know when that experiment was launched and how long it lasted?
 
Thanks Michael; I also remember that sometime after Power 106 rose to #1, the owners of KIIS-FM launched a rhythmic station on the AM 1150 frequency during the 10AM-3PM timeslot in an attempt to impact Power 106's ratings but that that strategy didn't work since it wound up impacting KIIS-FM ratings-wise without causing any loss of audience to Power 106. Would you happen to know when that experiment was launched and how long it lasted?

Marc: I’m sorry—-missed that one entirely and can’t find anything on it.
 
Marc: I’m sorry—-missed that one entirely and can’t find anything on it.

I remember this vaguely; when I was a baby DJ in 1988 a bunch of new ASU grads got hired there as board ops and used that foot in the door to land some pretty sweet gigs after it folded. I think they ran a lot of mix shows, but I never heard what the station sounded like.
 
Thanks Michael, but wasn't top 40 radio the most-listened to format nationally for most of the 1980s, and perhaps a part of the early 90s before country radio took off?
 
Thanks Michael, but wasn't top 40 radio the most-listened to format nationally for most of the 1980s, and perhaps a part of the early 90s before country radio took off?

Marv: Sorry for calling you "Marc" yesterday. I believe so. David would probably be the best one to answer that.
 
Marv: Sorry for calling you "Marc" yesterday. I believe so. David would probably be the best one to answer that.

I really have never given much thought to that. While it seems that we are headed to national formats, networked live or in "kibbles and bits" as radio downsizes, I've always looked at formats and stations locally. I don't really have figures at hand on this transition, although the Arbitron and Nielsen publications do have format analysis data... a bunch of them are at:

https://worldradiohistory.com/Arbitron_Radio_Today.htm
 
Thanks Michael, but wasn't top 40 radio the most-listened to format nationally for most of the 1980s, and perhaps a part of the early 90s before country radio took off?

Seems to me Adult Contemporary was always the #1 format during that time.
 
Thanks Michael; I also remember that sometime after Power 106 rose to #1, the owners of KIIS-FM launched a rhythmic station on the AM 1150 frequency during the 10AM-3PM timeslot in an attempt to impact Power 106's ratings but that that strategy didn't work since it wound up impacting KIIS-FM ratings-wise without causing any loss of audience to Power 106. Would you happen to know when that experiment was launched and how long it lasted?


MArv:

A friend who was looking in passed along some information that I think answers the question:

1150 simulcast Rick Dees with 102.7 and was split all other hours. Format was called "Hot Mix" and was jockless. Kevin Weatherly programmed the music. The new format on the AM debuted September 20, 1988 at 6:00pm.
https://worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/80s/88/RR-1988-10-07-OCR-Page-0005.pdf

It never broke a one share.
https://worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/80s/89/RR-1989-01-27-OCR-Page-0052.pdf

The simulcast ended on or around April 1, 1989.
 
MArv:

A friend who was looking in passed along some information that I think answers the question:

1150 simulcast Rick Dees with 102.7 and was split all other hours. Format was called "Hot Mix" and was jockless. Kevin Weatherly programmed the music. The new format on the AM debuted September 20, 1988 at 6:00pm.
https://worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/80s/88/RR-1988-10-07-OCR-Page-0005.pdf

It never broke a one share.
https://worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/80s/89/RR-1989-01-27-OCR-Page-0052.pdf

The simulcast ended on or around April 1, 1989.

I think for a time during the mid or late 80s they were simulcasting the FM entirely or nearly so, not just the Dees show. I remember the TOH liners IDing both stations vividly and in fact remember listening to 1150 on those rare times when (God Forbid!) only an AM radio was handy.
 
I think for a time during the mid or late 80s they were simulcasting the FM entirely or nearly so, not just the Dees show. I remember the TOH liners IDing both stations vividly and in fact remember listening to 1150 on those rare times when (God Forbid!) only an AM radio was handy.

ChannelFlipper: That's right. In fact, after KPRZ went under, the KIIS-AM-FM thing was a "shadowcast"---with KIIS-AM playing the same music, in the same order, as KIIS-FM, just with a different jock and a few minutes behind KIIS-FM. When the simulcast rules were revised, actual simulcasting began, leading to my all-time favorite legal ID:

"102-point-seven KISS-FM is K-I-I-S AM and FM, Los Angeles."

("KISS-FM is K-I-I-S AM?")
 
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