Does anyone happen to remember when KIIS rose to #1 in the ratings and how long they remained on top until Power 106 dethroned them in 1986 or 1987?
I remember that a front-page article in Radio & Records stated that they'd risen to a 10.0 share which I believe took place in the summer or fall of 1984, so I was wondering when did they first rise to #1? Thanks!
Marv:
KIIS-FM built slowly---a 2.1 in the fall of '81, a 3.1 in winter, a 3.9 in spring, a backslide in summer to a 3.3 and then a 4.4, good enough for third place behind KABC and KBIG, in the fall of '82.
From there, a 4.7 in winter '82/'83, a 6.0 in spring '83 (still third behind KABC and KBIG) and then the first #1 book---summer 1983---a 7.6. Fall '83 was an even bigger number one at 8.1.
After that, a 7.8 in winter '83/'84, a 9.7 in spring '84 and the historic 10.0 in summer '84---followed by a dip to a 9.1 in the fall. But when the #2 station (KABC) has a 5.9 and your nearest format competitor (KKHR) has a 2.4, who cares?
They bobbed back up to a 9.7 in winter '84/'85, then started to very slowly glide down---9.0 spring, 8.8 summer, 8.2 fall.
The slow descent continued in winter '85/'86---7.8. That was Power's first book---a 4.4.
Spring '86: KIIS-FM 6.3, Power 6.0
Summer '86: KIIS-FM 7.1, Power 6.6
And finally, fall '86: Power wins with a 6.5, KIIS-FM 6.3
KIIS took the lead back in winter '86/87 (KIIS-FM 6.4, Power 5.7) and spring '87 (KIIS-FM 7.4, Power 7.0), but Power edged them in the summer book (6.6 to 6.5) and again in the fall (7.5 to 7.2).
With the exception of summer '89 (KIIS-FM 6.4, Power 6.1), the rest of the 80s saw Power at #1.