Hannity has his own affiliates. He can't abandon them for another show. It's one or the other. Moving to noon means he had a five hour hole in his day before his TV show. Then what do his former affiliates do? It doesn't solve iHeart's problems. It creates a new one.
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New WSB Lineup
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Hannity has his own affiliates. He can't abandon them for another show. It's one or the other. Moving to noon means he had a five hour hole in his day before his TV show. Then what do his former affiliates do? It doesn't solve iHeart's problems. It creates a new one.
Very aware, yes. Premiere would have the ability to buy Ingraham out of her Courtside podcast deal, I suspect. Same for O'Reilly's very small syndicator who I'm sure could be bought.
But once again, neither Ingraham nor O'Reilly have the draw that Rush had. Really no one has. That's the problem.
Also have you listened to either of them on the radio? They're not that good.
If you're Cox, you're going to get a revenue increase by not carrying syndication this quarter. Financially, that means a lot.
Thank you again, Apollo, for destroying WSB radio. From 11:08 p.m. Tuesday night until 12:08 a.m. this morning you botched any meaningful coverage of one of the biggest mass murders in North Georgia history in the past 50 years. We were treated to network coverage of the murders, a pitiful recap of how the *traffic team* covered the story, repeated altar calls and an inept avoidance of an obvious racist crime by a white guy from Woodstock against Asian women. This is why radio is dying. At one time we would have had reporters from WSB-AM, WGST-AM, WQXI-AM/FM, WRNG-AM and others on the scene. The inevitable end result of the "market efficiencies" of multiple station ownership have come home to roost.
Your local host or regional host may not be embraced by the hard-core dittoheads, but he or she won't be thought of as a "pretender to the throne" and virtually any right-wing syndicated host will be. When Rush got big, competitors, or even the stations he was on, thought the secret of success was putting people on the air who said the same things Rush said. It didn't always work. Might be time for something else.
Ingraham didn't do that well in the 9am-12noon slot. She's destined for the second tier talk station or podcasts.
Just my opinion, but I feel neither Todd Herman nor Ken Matthews is of the caliber necessary to maintain big ratings on a national platform. Mark Steyn is good, but I wonder how he would be accepted in rural parts of the Midwest and mountain states.
I need to ask again - WBIN is a perfectly adequate daytime signal owned by I-Heart. They apparently will need a place to put their programming on in the 8th largest market. The best they can do with their "premier" hosts is for one program not to be run and the other to be run chopped up? Unless they were willing to put them on the dinky WMLB, I would think the prospect of putting BIN on an HD channel, like they are in many other markets, is going to look very attractive.
I will also point out that a .1 rating IS a bit of a negative reaction to what was supposed to be a voice for black citizens. It suggests that no one really cares, and the corporate sponsors regard black opinion as a charity case. Make it work for real, and don't allow it to be an embarrasment.
I will also point out that a .1 rating IS a bit of a negative reaction to what was supposed to be a voice for black citizens. It suggests that no one really cares, and the corporate sponsors regard black opinion as a charity case. Make it work for real, and don't allow it to be an embarrasment.
No they don't. They need a place to put their advertisers. Did you see the list of founding partners who support BIN? Most of them don't advertise in conservative talk programming. In markets where iHeart has devoted a similar AM station to conservative talk, the ratings are equally low. The difference here is that BIN has major advertisers, and talk programming doesn't.
That's not exactly the case. Yes, BIN is on an HD channel in some other markets, but the HD channel is duplicated by an FM translator. An HD channel without an FM translator is close to worthless.
I think the most embarrassing thing is that WAOK has triple the share of the same target demo.
I understand what iHeart is trying to do and the national buys may be making it all worthwhile from a financial standpoint, but as far as getting listeners they aren't really succeeding. I guess it all depends on how long those national advertisers will continue to cut checks in spite of that.
In a way, I guess it's similar to K-Love--deep pockets and a mission matter more than listeners and ratings.
How does Hannity have his own affiliates, vs. Premiere's affiliates? Does Hannity sell his show himself to some stations? In any case, Premiere has a problem to solve from noon-3p, and Hannity is the only one in the Premiere stable with national appeal, with the possible exception of Glenn Beck.
I do agree that replacing Rush with Hannity opens up another hole. That hole has plenty of incumbent players but nobody of Rush's scale. But Rush's scale took time--it took Hannity time to go from being local on WGST opposite Boortz 9a-noon to where he is today. 3-6p seems like a harder hole to fill with syndicated content because of the need for more news, traffic, etc. for PM drive. Think of all of the PM drive local talkers that talk a lot less than a syndicated show (Erickson, Kimmer, et al.)
Unless you think talk radio is dying already, and we're going to have a shakeout and then there will be more talent than outlets to carry them.
How many Hannity affiliates carry his show live? Obviously WSB doesn't care that much about Hannity if they are willing to hack up his show like they do. Unless it's an attempt to start Erickson's, and now Arum's, show later to get a greater share of PM drive and they just need an hour of filler to keep people from tuning away.
I'd like to see how many Erickson listeners like Hannity, to see if an hour of Hannity will keep WSB listeners tuned in 3-4p. I am guessing that more Rush listeners like Hannity than Erickson's listeners do, since Rush and Hannity evolved to the same style and POV and Erickson is quite different.
I would suggest that I-Heart does need to put their conservative talkers on someplace in every major market, or else the advertisers they do have would have an issue with not being everywhere the most ears are.
And let's face it, with WBIN a .1 any way you slice it means not many people are listening, and any corporate sponsor who is getting results like that is doing the 'advertising' in the same vein as a public broadcasting contribution. NPR public broadcasting announcement 'advertising' achieves their goal by hitting valuable demographic ears. Unlistened to AM 'public broadcasting' can't be anywhere as valuable for continuing corporate sponsorship. And I think continuing evidence of non-listenership is embarassing for what is supposed to be a product that is disseminating what was supposed to be a stifled voice.
I also thought that HD channels were 'extra space' on regular FM stations. The HD problem for over the air is that nobody has HD radios. But an HD signal does have some exposure, and could be picked up on the internet. Conservative talk, as we have seen, will get some ratings on AM, certainly better than .1. WSB is wisely moving to local hosts. I-Heart has a reason to expect that an affiliate values their programming. If it is not a fit for WSB anymore, if I were Premiere, I would find a station in Atlanta that does need programming, and since they already own 640, they shouldn't have to wait too long or look too far.
There aren't "Premiere affiliates," there are affiliates to specific shows. That's what their contracts say. In some markets, Rush is on one station, and Hannity is on another. People carry Hannity from 3 to 6 because he hosts it, not because it's a generic Premiere 3 to 6 show. Moving him to the earlier time abandons the stations that signed up for Hannity from 3 to 6.
They don't, and they budget appropriately. This is a business decision.
I think it's been explained above that BIN's national sponsors are not necessarily advertising to get results in terms of sales. Their more likely objective is to build an image of having a diverse point-of-view.
My understanding is they also get placement at other events and platforms where BIN is located. The radio network is just one part of it.
Good point, it's not Rush Limbaugh on the Premiere Radio Network, like it was NBC. Premiere has no obligation to fill that slot with a perceived Rush 2.0, or with anyone at all. It's up to the stations, even iHeart stations to fill that slot. Premiere will likely offer a show, or several shows, but the onus is on the stations to do what's right for them. The smart ones didn't build entirely around Rush or the Trump cult for that matter.
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