Do you think WISX will drop the relaxing favorites breeze name and go in a more regular AC direction after the holidays
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106.1 the breeze
- Thread starter CassChopper96
- Start date
Nah, they can maintain the name and positioning while making some tweaks.
I've commented in the past about how some of their songs don't fit well with the "relaxing" image but the fact is it doesn't matter. Most of their library is softer than that of B101.1 so they could probably play a disco song every other hour and still get away with claiming to be the more relaxing alternative. No use fixing what ain't broken. I expect the station to flip back and be exactly what it was prior to the Christmas music.
Yeah, a lot of shades of gray in what constitutes relaxing from person to person. If they’re effectively on the softer end overall vis a vis the B, that positioning still works (notwithstanding any data on the positioning itself from research).
How long ago was Sunny? As Elsa sang, "let it go"
I really liked Sunny 104.5, especially when they first started.
I prefered the Breeze when they first started too though.
I liked WPLM in 2004.
WDUV was good when Dick Range was program director.
I realize that Soft AC isn't so soft anymore, and Mainstream has become downright hot, while hot has become CHR like.
But regardless of my preferences somebody is listening.
I prefered the Breeze when they first started too though.
I liked WPLM in 2004.
WDUV was good when Dick Range was program director.
I realize that Soft AC isn't so soft anymore, and Mainstream has become downright hot, while hot has become CHR like.
But regardless of my preferences somebody is listening.
Soon, mainstream AC may not even play anything before 2000, maybe even only a small handful of songs made before 2008.
Yeah, I could see that.
Something which I'm surprised to hear on mainstream AC (WBEB), Usher "Yeah"
Since when has Mainstream AC started playing hiphop?
I mean, you wouldn't want [mainstream] AC radio to rely too much on anti-climactic Maroon 5 and Kelly Clarkson songs forever, do you?
By the way, New York's 106.7 Lite FM, which still plays some stereotypical "Soft AC" songs, has played Yeah!. Magic 107.7 in Orlando and Magic 94.9 in Tampa Bay have also played the song.
Why wouldn't they play it? If the audience says "yes," you're going to say no based on outdated, artificial silos?
There's a whole thread about that on the adult contemporary board.
Radio formats are living things. They adapt, change, and grow. They don't stay the same. Otherwise they die. Just like music.
Adult contemporary is a very broad format that can encompass anything the programmer wants to include, based on research, changes in music, or market conditions. So yes, new songs and artists are added to AC playlists in order to reach the target audience. If it doesn't fit what they used to do, there is no format police who will give them a summons for playing hip hop.
Even Easy 93.1 in Miami kept the rap part in Michael Jackson's Black Or White.
Check out WPLM today. It's the best-programmed AC station in the country, in my opinion. It plays the best variety of music I have ever heard on the radio.
The Breeze is still wall-to-wall Christmas music today. I wonder how long they'll keep it going -- until New Year's Day?
It's very interesting. Maybe they're getting that Nielsen metadata and finding that they're going through the roof. We know there are a pretty good number of people who want to keep listening to it after Christmas Day passes.
I got to listen to the local radio stations over the past few weeks while traveling to and fro with family. What The Breeze was doing certainly seemed interesting and somewhat experimental. Arguably (but also clearly) the most popular Christmas song at this time is "All I Want For Christmas Is You" by Mariah Carey but they seemed to play it very infrequently. In fact, on their own list of most-played songs, it's currently all the way down at #81. And at #83 is Mariah's "Oh Santa" which is surprising because I don't think many stations even acknowledge that one.
The Breeze sounded very bright and crisp and B101.1 still sounds...weird to me. Too much bass on everything and a weird sort of reverb effect on some (but not all) songs. WJBR also sounded very bright and was, in fact, the station we listened to most while traveling.
Anyway, Happy New Year!
I got to listen to the local radio stations over the past few weeks while traveling to and fro with family. What The Breeze was doing certainly seemed interesting and somewhat experimental. Arguably (but also clearly) the most popular Christmas song at this time is "All I Want For Christmas Is You" by Mariah Carey but they seemed to play it very infrequently. In fact, on their own list of most-played songs, it's currently all the way down at #81. And at #83 is Mariah's "Oh Santa" which is surprising because I don't think many stations even acknowledge that one.
The Breeze sounded very bright and crisp and B101.1 still sounds...weird to me. Too much bass on everything and a weird sort of reverb effect on some (but not all) songs. WJBR also sounded very bright and was, in fact, the station we listened to most while traveling.
Anyway, Happy New Year!
I think Iheart is going to do something to 106.1. But still be some form of Adult Contempary station. Every other iheart AC station went back to its regular format. They are doing something
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