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KROQ

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Doctah said:
(KINK mixes new rock, hot off TikTok and Spotify, with classics.) But as noted, the demo isn't there for it, although maybe it would at least steal some Alt 98.7 listeners away and perhaps restore some KROQ sheen. Going active rock, where there's no heritage, no audience, no demos, nothing at all in LA, is a death sentence.
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KINK claims second place with teens in the market even with the old songs on the playlist. KPNT was also second place with teen listeners in their market last I checked.

Zoomers blow up old songs all the time. TikTok blew up “Tainted Love” by Soft Cell a few months ago for example. Another example is “505” by Arctic Monkeys, which is from 2007 and was never released as a single, but became a TikTok darling in the summer/fall of 2021. And do I need to remind you all of the phenomenon surrounding “Dreams” by Fleetwood Mac back in 2020?

Zoomers don’t have an inherent bias against old music, I’ve noticed. They just care if it sounds good to their ears. Mixing a carefully selected variety of 1980’s-10’s golds with currents may not be a disastrous idea to reach Zoomers to be completely honest.
 
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macattack said:
Zoomers don’t have an inherent bias against old music, I’ve noticed.
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I agree, and we see classic rock stations show up #1 18-34 all the time. But what's a turn-off is mixing new stuff with the old stuff.

Wherever this mixing of old & new is tried, it alienates both groups. I've seen it over and over again. The older folks hate the new stuff, and the younger folks feel there's too much old stuff. The porridge is either too hot or it's too cold. Both groups know where they can find 100% of what they want, so trying to appease them will be a failed mission. When you're starting from zero, which is what KROQ is doing, there is no heritage.
 
DavidEduardo said:
KYSR averaged in the high 5's in 18-34 in a 3-month rolling average before the Christmas season, good for 2nd overall. And in 25-49 and 18-49 it was 9th, so it was a likely buy in a lot of demos. In Men, it even looked better... 5th in 25-49 and 1st in 18-34.

KROQ did not make the top 10 in any of those, and in 25-49 it was 17th.
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I wonder how krbz is able to pull off high numbers in Kansas City with demos (and overall listeners) with it's audacy alt format where others fall?
 
tall_guy1 said:
I wonder how krbz is able to pull off high numbers in Kansas City with demos (and overall listeners) with it's audacy alt format where others fall?
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You have to look at the market demographics, particularly ethnicity. Kansas City is 75% non-Hispanic white. LA is now about 75% ethnic and first generation immigrant. Alternative rock significantly under-indexes among all those groups.
 
tall_guy1 said:
I wonder how krbz is able to pull off high numbers in Kansas City with demos (and overall listeners) with it's audacy alt format where others fall?
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It'll be interesting to see how that station does with Elliot in the Morning.

Kansas City Alternative Music - KRBZ-FM | Alt 96.5

Alt 96.5 is the station that plays an Alternative music for Kansas City. Listen to KRBZ-FM from anywhere for free with your phone, computer, or tablet on Audacy.
www.audacy.com www.audacy.com

We probably won't see the effects for a while.
 
If KROQ does segue over to Active Rock; it will be interesting to see the path they follow. Will it be an Active/Alternative hybrid with Grunge, Nu Metal and Post Grunge library material? Does the gold include Metallica, Guns N’ Roses?

KUPD has been successful with 16 currents and the rest library material. KUPD also plays some AC/DC, Scorpions and Twisted Sister. Granted Phoenix and Los Angeles are different markets.

Active Rock has produced better music over the past couple of years, but it is more of a niche than Alternative. Los Angeles hasn’t had Active Rock since KLOS dipped their toes in it circa 1995. They moved away from it quickly. KNAC and Pirate Radio tried it in some form as well.

If they go that route, I hope it works.
 
dlf1 said:
Pirate Radio tried it in some form as well.
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Seems to me when Pirate did it they were like all hair bands all the time. Which was when the hair bands were playing the Whiskey.

Some thought their call letters were K-GNR, if you know what I mean.
 
macattack said:
KINK claims second place with teens in the market even with the old songs on the playlist. KPNT was also second place with teen listeners in their market last I checked.
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Using a multi-book average and not including Christmas-season influenced December, KINK is 7th in teens and 15th in 18-24 and even 14th in 18-49. It is 6th in 35-64.

KPNT is 14th in teens.
 
In Houston, KTBZ-FM is constantly at or near the top of the 18-34 demo with a playlist that's mostly gold, with a couple of newer songs an hour. At least in Houston, it does not seem to be a problem to mix the new with the old. AC station KODA often does well in that demo also with a similar strategy.
 
DavidEduardo said:
Using a multi-book average and not including Christmas-season influenced December, KINK is 7th in teens and 15th in 18-24 and even 14th in 18-49. It is 6th in 35-64.

KPNT is 14th in teens.
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I was only doing a single month not a multi-book average. There is always more data than I can get my hands on. Thanks for the fuller figures.

dlf1 said:
If KROQ does segue over to Active Rock; it will be interesting to see the path they follow. Will it be an Active/Alternative hybrid with Grunge, Nu Metal and Post Grunge library material? Does the gold include Metallica, Guns N’ Roses?

KUPD has been successful with 16 currents and the rest library material. KUPD also plays some AC/DC, Scorpions and Twisted Sister. Granted Phoenix and Los Angeles are different markets.

Active Rock has produced better music over the past couple of years, but it is more of a niche than Alternative. Los Angeles hasn’t had Active Rock since KLOS dipped their toes in it circa 1995. They moved away from it quickly. KNAC and Pirate Radio tried it in some form as well.

If they go that route, I hope it works.
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I suspect they're going to go Active/Alternative hybrid - but KPNT doesn't go as heavy on the Grunge, nu-metal, and post-grunge library material as you might think.

Here's what KPNT has spun today from noon-approximately now, all times Central:

12:07: Stabbing Westward - "What Do I Have To Do"
12:11: Our Lady Peace - "Superman's Dead"
12:15: Arctic Monkeys - "I Bet You Look Good On The Dance Floor"
12:18: Nirvana - "Come As You Are"
12:22: The Lumineers - "BRIGHTSIDE"
12:25: Anberlin - "Feel Good Drag"
12:33: Green Day - "When I Come Around"
12:36: Korn - "Start The Healing"
12:39: Seether f/Amy Lee - "Broken"
12:44: Papa Roach - "Kill The Noise"
12:47: Red Hot Chili Peppers - "Under The Bridge"
12:51: Linkin Park - "Lying From You"
12:54: KALEO - "Way Down We Go"
1:04: Twenty One Pilots - "The Outside"
1:07: Stone Temple Pilots - "Plush"
1:11: Incubus - "I Wish You Were Here"
1:15: lovelytheband - "broken"
1:18: Breaking Benjamin - "Sooner Or Later"
1:21: The Cure - "Friday I'm In Love"
1:25: Foo Fighters - "Best Of You"

Some grunge and post-grunge product for sure but there's some indie mixed in as well, and nu-metal is only represented by a Linkin Park track (Papa Roach and Korn currents are there but both bands have moved away from nu-metal into more standard alternative metal territory).
 
TheBigA said:
Seems to me when Pirate did it they were like all hair bands all the time. Which was when the hair bands were playing the Whiskey.

Some thought their call letters were K-GNR, if you know what I mean.
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They did play Soundgarden, Pearl Jam and some grunge in 1992. I vividly remember a segue from “Kickstart My Heart” by Motley Crue into “Alive” by Pearl Jam. While heavy on the GNR and Hair Bands in 1992, they were decidedly more current based than KLOS at the time. Pirate did try a “Rockternative” approach in the last few months of existence.
 
Here's another idea: Blow up 106.7, give it an entirely new format. Move the KROQ calls to 93.1 -- don't change the JACK format, but start calling it KROQ. It essentially is old school KROQ anyway. Give up the idea that KROQ can be modernized, and at least ride out the brand there. (Feels like the "JACK" brand is a bit tired anyway.)
 
TheBigA said:
Maybe to you, but Jack is one of the big success stories for Audacy in LA. Ain't broke, don't fix it.
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But do you think any Jack listeners would leave solely because of a name change? Might be a way to migrate some KROQ listeners to 93.1 and at least save the heritage calls and branding if you flip 106.7.
 
TheBigA said:
It'll be interesting to see how that station does with Elliot in the Morning.

Kansas City Alternative Music - KRBZ-FM | Alt 96.5

Alt 96.5 is the station that plays an Alternative music for Kansas City. Listen to KRBZ-FM from anywhere for free with your phone, computer, or tablet on Audacy.
www.audacy.com www.audacy.com

We probably won't see the effects for a while.
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Also if kroq goes under if they'll keep Megan holiday. I always enjoy her show being in KC.
 
Doctah said:
But do you think any Jack listeners would leave solely because of a name change? Might be a way to migrate some KROQ listeners to 93.1 and at least save the heritage calls and branding if you flip 106.7.
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That's a complicated question. Audacy has a contract with Sparknet, licensee of the Jack trademark. Sparknet does all the work, as far as programming the music, creating the imaging, and handling the marketing. As I said the results have been good with the station consistently in the Top 5 of their target demos, and even showing up Top 5 in 18-34. So there's no reason to break or cancel a contract based on a whim.

With regards to KROQ, they're aiming at a different target and they seem committed to achieving that.
 
I agree with you; 93.1 needs to be left alone!

One of the most intriguing implementations of the Jack brand that I've seen.
 
TheBigA said:
Sparknet does all the work, as far as programming the music, creating the imaging, and handling the marketing.
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This would come as a great surprise to Freddy Snakeskin, who used to program the music on KCBS-FM before he was downsized.
 
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