How radio is doing? What does that mean?
In my mind, a successful radio market is diverse, inventive, and basically not boring. It's hard to put those three things into tangibles, but I think the best example of a good radio market is Columbus, Ohio.
Nielsen Audio PPM Monthly Ratings Columbus OH (Market #36) Population: 1,796,400 Black: 330,800 - Hispanic: 104,900 Average Quarter Hour Share
radioinsight.com
There is a wide array of formats in the top 10, including Adult/Classic hits (93.3 The Bus), CHR (97.9 WNCI), Sports (97.1 The Fan), News Talk (610 KTVN), and even Country (92.3 WCOL) all maintain shares of 6.0 or higher, Sunny 95, an AC station, has a cume of over 340,000. Sadly though, CCM, Jazz, Classical, and shockingly Urban are all not represented here (unless they just don't sign up for the ratings). Overall though, this is a healthy market with tons of options to choose from, and stations that won't disappear as soon as someone offers dollar signs for those stations.
Now, let's examine some other facts about the capital of Ohio.
From
https://worldpopulationreview.com/us-cities/columbus-oh-population :
Columbus is currently growing at a rate of 0.84% annually and its population has increased by 17.10% since the most recent census, which recorded a population of 787,033 in 2010. Spanning over 225 miles, Columbus has a population density of 4,204 people per square mile. Columbus was named as one of the top 50 cities in America in
2012 by BusinessWeek, and it was given an A rating by Forbes a year later as one of the top cities for business in the country. It was also recently named as one of the top cities to relocate in the country and the number 3 best city of the future.
Image: Poverty rate of the top 16 cities in the US, Columbus is about in the middle to lower end. Per:
U.S. poverty rate: top 25 most populated cities 2019 | Statista
https://kruppmoving.com/blog/columbus-oh-crime-rate/ says
The Columbus crime rate isn’t much higher than the national average despite being a major city. Most neighborhoods in Columbus are safe with family-friendly amenities, safe parks, and walkable streets
Another website:
The Safest and Most Dangerous Places in Columbus Metro, OH: Crime Maps and Statistics | crimegrade.org agrees in principal, however acknowledges that some neighborhoods are particularly dangerous, and that because Columbus is a big city, crime is just more likely to happen there. However, compared to other Ohioan cities...
Columbus Metro is as safe versus other metro areas of the same size for crime. The table below compares crime in metro areas with comparable overall population in the metro area‘s boundaries. Considering only the crime rate, the Columbus metro area is as safe as the Ohio state average and as safe as the national average.
Obviously, this example city is not prefect by a long shot, but, it does hopefully show a correlation between good radio, and high rankings in quality of life factors. (Again, everyone's taste in radio is different, but as you can see, Columbus has something for everyone.
Radio Stations in Columbus, Ohio..
Overall, I give Columbus a radio grade of A-, and a general grade of C+. By comparison, Denver gets a radio grade of B, and a general grade of B-, whilst Portland gets a radio grade of B+, but due to recent events, a general grade of D+. (Otherwise, Portland gets C+ overall). I can't really find a major city that is really bad at radio, but Wichita having way too many country stations is a start, and they have a higher incarceration rate and poverty rate than Columbus (just slightly), although it is an overall decent place to live because they saved their economy back in the early 2000's when Wichita really was stuggling.
-----
Perfectly fine. But, to claim all radio within a market is somehow in decline because you don't care for the geographic area? When you think about a statement like that, it's a bit of a stretch, don't ya think?
I can certainly recognize that an area is doing alright for itself even if I don't like the culture that well. San Fran and Portland though are in ways, declining. Only 4 of Portland stations get a 6.0 share, and before KKCW switched to holiday music, only 3 cracked 6.0 in October. Ouch.
I do agree that blanket statements are almost always a stretch.