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KROQ
- Thread starter CassChopper96
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Dare I hope that this is a positive sign that these stations are going back to being live and local?
I think it is premature to assume KROQ is on the way out. I think as the economy recovers, the pandemic programming measures will decrease. This may restore some audience as events reintroduced into station promotional activities.
One of the reasons Kroq is floundering is no weenie roast no almost acoustic Christmas. Alt 98.7 just suspended there alter ego for one year but was back this year. So Kroq needs to bring there concerts back. The virus has receded enough plus ways to deal with it so you can have events safely. Like for alter ego you had to either get a neg test right there they had testing on the spot or be vaccinated.
It's not just KROQ. Alternative, along with active rock, is floundering. You cannot really build a station that relies on new music if there aren't many playable new releases. And, for the record, grunge music is becoming a core component of classic rock radio.
But stations like kpnt St Louis does really well and Alt 98.7 does pretty good so it just can't be the format. The programmers and consultants have to take some of the blame for there respective stations. Plus program for each individual market. Don't program nationally so to speak. Kroq in la has a Sunday night an hour of emo but I don't believe it's local and I miss when Alt 98.7 use to have there punk rock show on Sunday nights. It was local with Joe sib whom use to do the same show on the defunct Indie 103.1
Like it has been said before, Los Angeles is not St Louis. St Louis is a somewhat conservative market, so nu-metal and post-grunge play better than it does in LA. Also Boston, which once had iconic stations like WFNX, WBCN, and WAAF, has no alternative. And alternative rock has a flounder in Miami, which is a heavily Latino market like LA (though with Cubans and South Americans instead of Mexicans).
If KROQ leaves, I'm not sure if KYSR will get a boost. KFOG signing off didn't help KITS.
As we've said, there are a couple of outlier heritage alt stations that continue to get good ratings. Some of them still have their heritage talent from the golden era. KROQ does not. Their heritage talent is at the competition. One thing we learned from WRFF in Philadelphia is that a station may get good 18-34 numbers (which KYSR does) and still bill badly. Alternative as a format underbills its ratings. The events were the big money-makers for KROQ.
From post #300: " MEGAN HOLIDAY will be focusing on their home market with HOLIDAY continuing to do middays at KKDO (ALT 94-7)/SACRAMENTO."
There are MANY playable new releases and Alt needs to get onboard with them. It looks like a few of them have caught fire like “MYSTERY” by Turnstile, “KEEP IT UP” by Rex Orange County, “Love Brand New” by Bob Moses, and “Re-Entry” by A Day To Remember. Alt legends Red Hot Chili Peppers dropped a lead single too, “Black Summer”, which is charging up the charts fast in its first full week of release. This is not a dead format by any means.
In my humble opinion the median quality of songs sent to Alt have been at its highest in years. As the kids say, “banger after banger”, regardless of whether it’s a veteran or newer artist. So many of these releases have potential to contribute to restoring the format, if they can land with the listeners. Which is the big question of course.
Well klos did not get much of a bounce with 100.3 the sound being blown up
If the alternative audience doesn't know these songs exist without radio airplay, that indicates a problem.
Love the rex orange county tune.
That’s not what I said.
Sometimes I wonder if programmers don't actually try hard enough. There is a whole world of music out there that would fit within the Alternative format, but programmers are transfixed on burnt out music that may well serve the older (end of the) audience, but does very little to grow the younger end. I've always maintained that the format needs to be fresh, but there is way to much gold, that is now also on Classic Rock/Classic Hits stations.
Agree how many more times do I have to listen to give it away by the red hot chili peppers or teen spirit by nirvana or bullet with butter fly wings by smashing pumpkins? Play that new song by rex orange county instead. Play the other song by maneskin I wanna be your slave. Play can I handle your love by walk the moon.
Keep in mind the purpose of playing music on the radio is to attract an audience that they can sell to advertisers. They're looking for music that appeals to a consensus. That's almost impossible in this format. It becomes this constant battle between what's too familiar and what's too obscure. Everyone wants their own personal radio station. You don't see this in other genres.
So yes, there's a whole world of music out there. For example there are bands getting played on country radio stations right now that could easily fit on alternative radio. The only reason they get airplay on country is they're from southern states and they got signed to Nashville record labels. Otherwise their music could fit on alternative. But that's not the point.
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