The Churban stations also, for the most part, run the Enrique Santos shows in mornings.
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The Breeze Blows Out of Town
- Thread starter kenneykop
- Start date
Barring a format surprise tomorrow, I am optimistic this will prove to be a good move for iHM. They will be serving an audience the other major groups in town are ignoring, and it is an audience that is pretty darn loyal to radio.
Some major corporations are increasingly focused on reaching minority communities with their advertising messages. Locally, one will be able to place advertising with iHM and reach a broad coalition of consumers.
I do continue to believe there *must* be a more productive use case for 104.5 than so-called alternative music.
Some major corporations are increasingly focused on reaching minority communities with their advertising messages. Locally, one will be able to place advertising with iHM and reach a broad coalition of consumers.
I do continue to believe there *must* be a more productive use case for 104.5 than so-called alternative music.
I'm pretty sure the idea of flipping some station to a Latin format in Philly was proposed in another thread some time ago and IIRC @DavidEduardo said Philly didn't have strong enough demographics for it.
Can't remember which thread it was, probably one discussing 104.5's ratings though. David, would be interested to hear what you think now that such a flip seems imminent.
Can't remember which thread it was, probably one discussing 104.5's ratings though. David, would be interested to hear what you think now that such a flip seems imminent.
I still believe that. The Puerto Rican majority there is now in its third generation and, like Newyoricans, don't speak Spanish. It remains to be seen how this one does in the PPM, since the prior attempt was in the dairy days.
The main thing I am thinking of is that iHeart is doing this kind of format in many secondary Hispanic markets and they may have a blanket sales concept that would get good Hispanic targeted total package buys.
More than a ratings and programming decision, this has to be a sales and business decision.
The difference between the two Spanish stations. Is that 106.1 covers The Whole Delaware Valley
Fair enough, but that doesn't really square with this...
With Reggaeton? Hmmm...
I would not call the reggaetón based CHR format "Churban" as the music is quite universal, being just as popular in almost purely European heritage Buenos Aires and Santiago as it is in Afro-Antillean Santo Domingo.
For example, Bad Bunny looks like this:
(open rights photo from https://en.wikipedia.org/wiki/Bad_Bunny )
The artists of reggaetón and related genres range from Enrique Iglesias and Luis Fonsi to Gente de Zona and Tego Calderón. It's perhaps the most diverse group associated with any major music form anywhere!
Lance may have some additional information. Today's "reveal" could just be the first of two steps.
But one fact is clear from other markets: a good reggaetón / rhythmic will peel loads of Hispanics from pure urban and Churban stations as it speaks directly to the Hispanic experience.
So, a Spanish language CHR can affect the urban stations in Philadelphia, potentially peeling a share point of listening from the major one.
OK but iHeart owns Power 99 & WDAS, lol.
They should put the breeze on their HD2, many uber drivers have HD radios in their cars, this includes stores which played the breeze and they do have HD radios, one place I know is the Berlin mart. I think the breeze music is more popular then smooth jazz. Who knows they might even crack a 0.1 in the book.
I’m pretty sure this seals the deal that 106.1 will become Spanish, similar to iHeart’s other big market attempts like Boston, Atlanta, etc with a Spanish format. I doubt they would tell Spanish listeners to listen at noon tomorrow and turn around and debut an English language format. iHeart launched Rumba in Boston in almost an identical fashion - stunting with Spanish music, announcement in Spanish for noon the next day.
Simulcasting Q102 makes sense to flush the old Breeze audience out and potentially get the attention of some potential spanish listeners to 106.1.
Simulcasting Q102 makes sense to flush the old Breeze audience out and potentially get the attention of some potential spanish listeners to 106.1.
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The audience that listened to the breeze will just go to WOGL, WBEB and WBEN
I believe people would deflect BACK to WBEB. I think that would be a prime choice....<Correct me on this...staff.
When was the last time a Spanish/Latin format was attempted on FM in the Philly market? How long did it last?
Sorry to burst your bubble. It is indeed going to be the Rumba format
It was in the pre-official PPM era, and it was also in the period where Spanish langauge CHR was in the doldrums and reggaetón had not yet become mass appeal.
It's not an on air ruse. Anything thinks it's going to be Country it's not Patty Jackson of WDAS FM confirmed it yesterday on Twitter.
In August 2006, the company now known as iHeart launched Rumba 104.5. The tropical music format lasted only eight months on FM and was relegated to AM, where it lasted four years.
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Now the Twitter handle is @Rumba1061Philly. Not definitive, but it looks like Rumba will probably be the branding
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