You're being an apologist for the industry. Radio used to have a very different connection with its audience than TV has ever had. That has changed since radio has dumbed itself down.
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107.9 Sacramento
- Thread starter Frequency1
- Start date
TV was more local then also- I loved channel 40 before the Fox network started and had dreamed about working there, but Fox ruined it along with many other great independent stations, the concept of which is now pretty much dead.
Read what I said, don't skim it. Please. KSFM has been here 70 plus years on two different frequencies. Others on this board have made the same thing.
... because Wikipedia has user contributors, many of whom are totally ignorant of the terms and customs within the area about which they are writing.
Going to Wikipedia for facts is like going to a faith healer for cancer.
I’m not an apologist for the industry. More of a realist. I refuse to continue to whine about the radio good old days and have moved on. There is so much audio out there at our fingertips that we didn’t have 25 years ago and this is coming from a 58 year old male.
I saw the decline of radio creativity a long long time ago. Everyone I talk to who is still in the terrestrial radio industry tells me I’m not missing anything special and the fun energy is gone. I used to be part of one of the funnest staffs in radio, Y-92 in the 90s.
Also ruined were 31 (I remember it as KRBK) with that low budget newscast at night w/ Christine Craft. And 58 KSCH. The 90's changed local TV big time.
So we get a PD that lives in Seattle and voice-trackers that don't even live in Northern California producing the "Sound of Sacramento " Give me a break. You local old-timers might remember KRBT in Woodland. K-Robot was the predecessor of KSFM. Music on big reels of tape and cart carousels to insert commercials automatically. No actual humans involved other than to change reels of tape and pop in new carts once or twice a day. That station was as much the "Sound of Sacramento" as this one is. I still listen to small radio, stations not owned by iHeart, Cumulus, or Audacity where the records being played are choosen by the DJ not some individual in Dallas or worse a computer algorithm. Yes me and my FCC third-class license (with broadcast endorsement) time has passed. So be it I'm old and my opinion doesn't mean much. However I have kids and they and their spouses don't listen at all to radio. That says more about the state of the medium than any complaints I could make.
Personally, I prefer a station that lets the listeners choose the music via well done song-by-song music testing. I don't want to hear a station where I have to listen to the songs the person on the air like.
More likely a Gold-leaning mainstream AC with a millennial mindset. A small amount of currents, yet a smaller selection of songs from 1990-1995.
Definitely different from the "Gen X Radio" stations of the Clear Channel of old, maybe even different from stations like the aforementioned play107. More of Katy Perry and Taylor Swift, less of Dave Matthews Band, Vanilla Ice, and even Celine Dion.
My main station in the car is still KDVS, and I usually give them a pass if they play a song I don’t like because I know that the person playing it DOES like it.
Corporate “testing” doesn’t have much weight when the only songs they pick are bland to begin with- I did one music test once where I didn’t really like any of the songs they sampled. What would be much better is if they take the thumbs up or down voting seriously, and playing more songs like the ones that get thumbs up (not just repeating those songs more) and less like those that get thumbs-downed. Of course that also could be sabotaged by anyone who wanted them to fail.
Checked back in on 107.9 and a few more songs don’t really meet my definition of “party” or upbeat so it likely won’t be of any further interest to me. Still coulda been a lot worse, but nothing to write home about. Tons of internet-only stations that play more of what I really want to hear.
Corporate “testing” doesn’t have much weight when the only songs they pick are bland to begin with- I did one music test once where I didn’t really like any of the songs they sampled. What would be much better is if they take the thumbs up or down voting seriously, and playing more songs like the ones that get thumbs up (not just repeating those songs more) and less like those that get thumbs-downed. Of course that also could be sabotaged by anyone who wanted them to fail.
Checked back in on 107.9 and a few more songs don’t really meet my definition of “party” or upbeat so it likely won’t be of any further interest to me. Still coulda been a lot worse, but nothing to write home about. Tons of internet-only stations that play more of what I really want to hear.
I think they were trying to say that they hope KSTE doesn't get sued by Audacy/KSFM.
Also, no one would reasonably get confused between KSFM and Kiss 107.9, I seem to think, so to say they may get sued is a stretch.
The PD relocated to Sacramento upon the demise of KUBE, he's also on air at V101.1. I wouldn't be surprised if Strawberry & Lizette also relocate if they haven't already. I understand your argument though, but again remember: this is iHeart.
A usual test for a gold based station is 400 to 600 songs.
If you did not like "any" of the songs, they likely recruited your incorrectly. There is good research and poor research, and it depends on the station to work with their research company to make sure that they talk with the right people and test the right songs for the target group.
While I once did a "thumbs up / flat / down" test once to clean up a dreadful station where the PD had put in over 1000 of their favorite songs and artists they were friends with, a real test is done on a scale and based on "how much would you like to hear that song today?" criteria.
It says nothing about the medium. It says something about them. They don't care about local hosts or local radio. They want what they want, and they want it when they want it, and they want it without commercials. Broadcast radio doesn't do that. Never has.
The real reason for the lack of local hosts, may be that iHeart has started another round of layoffs beginning today, due to a projected downturn in revenue this year.. Like before, it will be happening over several days
I would post the link from Radio insight, but I think Lance would appreciate the additional traffic to his site.
I would post the link from Radio insight, but I think Lance would appreciate the additional traffic to his site.
If you post the link and people click on it, that translates to traffic.
I have a legal ID in my radio archives of KRBT done by Johnny Hyde of KXOA and 1240 KROY fame. This was from right before KRBT Became Earth Radio 102 KSFM.
96.1 or 96.9
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