Is it just that you'd like to see the format there or do you really think it could make money?
It won't happen.
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Country on WXBK HD-2
- Thread starter radiodx10
- Start date
It won't happen.
I followed cume closely. Averaged around 900,000 to 1,000,000
They debuted as country in January 2013. Their first month over 1 million was July. They stayed over 1 million through the end of the year. I don't think they had a morning show for the first few months.
But let me repeat: They had a 2.7 share in 2021, and Audacy sales couldn't sell it. They billed $2 million their final year. That's why the station flipped. Not because of the listeners.
It has been discussed at length and seems pretty clear. Keep in mind that in nyc country is a niche format and WXBK doesn't compete with WQHT or WWPRI still don't understand why Audacy is expecting to bill better with a very niche format that continues to have a much smaller audience share than the competing urban stations.
Where are you getting your stats!? WNSH cumed below 1,000,000 for way over a year. A 2.7 was highest and country has always been a tough sale in nyc which is why there was no country station for decades. It's nothing new. We've been discussing this on the board for 15+ years and tge arguements are the same. At the end of the day Audacy didn't make money with the format so they flipped it. They're station, their money, their choiceThey debuted as country in January 2013. Their first month over 1 million was July. They stayed over 1 million through the end of the year. I don't think they had a morning show for the first few months.
But let me repeat: They had a 2.7 share in 2021, and Audacy sales couldn't sell it. They billed $2 million their final year. That's why the station flipped. Not because of the listeners.
WNSH flipped to Country as “Nash FM” shortly after being acquired by Cumulus. In 2019, the station was sold to then-Entercom and was rebranded as “New York’s Country 94.7” one month later. In the most recent Sept. 2021 PPM release, WNSH drew a 1.9 share ranking 21 in the market and had a cume of 766,400. The peak share came in June 2019 with a 2.8, and peak cume was Sept. 2016’s 1,216,000. Nationwide, WNSH was the top-cumeing Country station during seven surveys, the most recent of which was June 2021.They debuted as country in January 2013. Their first month over 1 million was July. They stayed over 1 million through the end of the year. I don't think they had a morning show for the first few months.
But let me repeat: They had a 2.7 share in 2021, and Audacy sales couldn't sell it. They billed $2 million their final year. That's why the station flipped. Not because of the listeners.
Where are you getting your stats!? WNSH cumed below 1,000,000 for way over a year
Nielsen:
July 2013: 1,042, 800
August 2013: 1,020,600
September 2013: 1,060,700
October 2013: 1,009,800
November 2013: 1,033,900
The station got better sales numbers when it was owned by Cumulus. That's saying a lot, because Cumulus NY couldn't sell Hot AC either. But they did three times better than Audacy with WNSH. The station would still be country today if Cumulus hadn't gone through bankruptcy.
What was it doing in sales as Cumulus? I honestly don't remember cume that high but I'll have to believe your post. Odd then they cumed only 700,000 their last bookNielsen:
July 2013: 1,042, 800
August 2013: 1,020,600
September 2013: 1,060,700
October 2013: 1,009,800
November 2013: 1,033,900
The station got better sales numbers when it was owned by Cumulus. That's saying a lot, because Cumulus NY couldn't sell Hot AC either. But they did three times better than Audacy with WNSH. The station would still be country today if Cumulus hadn't gone through bankruptcy.
What was it doing in sales as Cumulus? I honestly don't remember cume that high but I'll have to believe your post. Odd then they cumed only 700,000 their last book
Country as a format was down nationally during 2021. Billing for Cumulus was between 4 & 6 million. It dropped to 2 under Audacy.
Still remarkably low. Who's to say if it's still be country if Cumulus were still around. The only reason it worked int the first place was because it was a flagship for a brand. Otherwise country would have never been back on the air in the marketCountry as a format was down nationally during 2021. Billing for Cumulus was between 4 & 6 million. It dropped to 2 under Audacy.
It also worked because the signal is a good fit for the Country format. It is strong in the regions of NJ where the genre is popular. Now that Audacy is trying an urban format on it, they're investing in a signal change.
I wonder why the Country format billed better under Cumulus. Perhaps they were able to get more national advertisers on it?
I still haven't seen any straightforward reasons why the new format, with its tepid ratings, can be expected to bill better than the old one.
I wonder why the Country format billed better under Cumulus. Perhaps they were able to get more national advertisers on it?
I still haven't seen any straightforward reasons why the new format, with its tepid ratings, can be expected to bill better than the old one.
It billed better but not well. Question, notwithstanding your preference for the country format, do you think Audacy has not invested their money wisely even though it made no money as country? If it were your money would you have left the format or changed it and invested in a new potentially more lucrative format? Remember Audacy has other successful urban throw back stations.It also worked because the signal is a good fit for the Country format. It is strong in the regions of NJ where the genre is popular. Now that Audacy is trying an urban format on it, they're investing in a signal change.
I wonder why the Country format billed better under Cumulus. Perhaps they were able to get more national advertisers on it?
I still haven't seen any straightforward reasons why the new format, with its tepid ratings, can be expected to bill better than the old one.
Now that Audacy is trying an urban format on it, they're investing in a signal change.
Maybe. The original application for the antenna move was done by Cumulus, and Audacy inherited it with the sale.
Not aware that they've "invested" a lot in this move.
A filing with the F.C.C. asking for an extension of the due date for the antenna move, indicates that around 2 million dollars had been spent, with presumably additional expenses to come. This does not include the required work to limit the sister WMAS FM signal.Not aware that they've "invested" a lot in this move.
Frankly, I can't answer that, not being privy to the relevant financial information. I was simply saying that I have yet to read a straightforward explanation of why the new format, which continues to have mediocre (at best) ratings, can be expected to bill better than the previous one.It billed better but not well. Question, notwithstanding your preference for the country format, do you think Audacy has not invested their money wisely even though it made no money as country? If it were your money would you have left the format or changed it and invested in a new potentially more lucrative format? Remember Audacy has other successful urban throw back stations.
Are Audacy's other "throwback" stations really successful?
This does not include the required work to limit the sister WMAS FM signal.
Based on other posts I've seen, the work at the WMAS site was completed. See below from March 22:
It was contingent on DA modifications at WMAS, which were just made in the last few months. And the supply chain has been just as problematic for broadcast gear as for everything else.
My point is that the cost of the work to limit the WMAS signal can be considered part of the expense of moving the WXBK signal. The work on WMAS had to be done only to make it possible to change the location of the WXBK antenna.Based on other posts I've seen, the work at the WMAS site was completed. See below from March 22:
My point is that the cost of the work to limit the WMAS signal can be considered part of the expense of moving the WXBK signal. The work on WMAS had to be done only to make it possible to change the location of the WXBK antenna.
But the signal change was not done because of the format change. It was in the works when the station was country.
I don't think WXBK's numbers are so awful if we're comparing WNSH's first few books.Frankly, I can't answer that, not being privy to the relevant financial information. I was simply saying that I have yet to read a straightforward explanation of why the new format, which continues to have mediocre (at best) ratings, can be expected to bill better than the previous one.
Are Audacy's other "throwback" stations really successful?
One can only assume that Audacy's other throw back stations perform.well enough if Audacy dumped country for the format.
As for why country doesn't bill well in this market has been discussed ad nauseum so what exactly isn't clear?
I don't think WXBK's numbers are so awful if we're comparing WNSH's first few books.
They're pretty close. WNSH had better share, lower cume.
WNSH May 13: 1.8 share, 875,700 cume
WXBK May 22: 1.4 share, 1,022,800
This is WXBK's first book with cume above a million. Before this, they were about the same in cume.
This was before WNSH hired Blair Garner. After he began in July, cume went up to 1,042,800.
So WXBK still doesn't have a morning show. But the rest of the talent is in place.
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