Yet WAXQ is consistently top 5, even the top-rated 6+ station once this year. It is an extremely strong brand, despite the deck stacked against it. Alt 92.3's failure is a symptom of the larger issue facing the alt format nationally.
It's a symptom of radio increasing attracting audiences that are getting older and older with no new younger audiences coming in to replace them.
Radio has failed to invest in longterm strategies to nurture its future for decades and the industry is finally reaping the consequences of that.