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Alt 92.3 to Become WINS Simulcast

Yet WAXQ is consistently top 5, even the top-rated 6+ station once this year. It is an extremely strong brand, despite the deck stacked against it. Alt 92.3's failure is a symptom of the larger issue facing the alt format nationally.

It's a symptom of radio increasing attracting audiences that are getting older and older with no new younger audiences coming in to replace them.

Radio has failed to invest in longterm strategies to nurture its future for decades and the industry is finally reaping the consequences of that.
 
But not that much to say its noticeable. I have listened to a lot of classic rock stations, in many different markets. There's a handful of songs that I have heard on others and not heard on WAXQ and vice versa.
They certainly sound less harder-edged than, say, a KLOS or a WPBB.
 
It's a symptom of radio increasing attracting audiences that are getting older and older with no new younger audiences coming in to replace them.

Radio has failed to invest in longterm strategies to nurture its future for decades and the industry is finally reaping the consequences of that.
Except Q104.3 and the classic rock format performs well in 18-24 and 25-54 amongst male listeners. And that's something that's the same in nearly every market including this one.
 
Except Q104.3 and the classic rock format performs well in 18-24 and 25-54 amongst male listeners. And that's something that's the same in nearly every market including this one.
Bands like Guns n' Roses and Nirvana are recognizable to the masses. Less so for bands like Arcade Fire and Death Cab for Cutie.
 
They re putting a 50+ format onto one of the precious few English language commercial FM stations in market #1. Talk about waving the white flag on hopes for any future for younger audiences staying with radio's business model at all.

To me, this idea that alternative is a young audience format is a false flag. The way the format has been done, forsaking new alt for 90s/2000s alt, has alienated young audiences for the most part. It's rare we see the alternative station show up in 18-34, unless it's KEXP in Seattle, which is a non-com. When we see 18-34, it's usually mainly people in their 30s and 40s. Young audiences want their favorite bands when they want to hear them, not following some playlist mixed in with lots of old stuff.
 
880 is a class A, so they may still focus on Long Island, Connecticut, New Jersey exurbs, etc, in contrast to 1010 (class B) being focused on the five Boroughs.
For how long exactly or are we going to have a situation like KFWB Los Angeles had to remove it's remaining staff members and send them to KNX because the former owner CBS determined that KNX has the more powerful signal at 1070 AM and a much higher audience size over KFWB. Note KFWB was sent to a trust at the time when some of their remaining staff at the time moved to KNX radio over ownership limits at the time.

 
Except Q104.3 and the classic rock format performs well in 18-24 and 25-54 amongst male listeners. And that's something that's the same in nearly every market including this one.
There's a whole other thread on that but it really points to younger people who hold PPM meters mostly hearing their grandpa's station when they're in the same room, and not having any of their own stations to listen to. The meter doesn't measure their non-FM digital listening which is where they surely spend most of their time.
 
They'll almost certainly emphasize the 92.3 dial position with the "1010" AM references gradually de-emphasized and eventually eliminated (with maybe an occasional "you can also hear us at 1010 on your AM dial" reference).
That’s exactly what happened with KYW 1060 in Philadrlphia. They updated the jingle to only refer to 103.9 FM, for a while they mentioned both AM and FM frequencies but I don’t remember the last time I heard a reference to 1060 AM except during legal station ID. Guess they realize any long term listener doesn’t need to reminded of AM frequency. Exception is the logo still has both 1060 and 103.9.
 
There's a whole other thread on that but it really points to younger people who hold PPM meters mostly hearing their grandpa's station when they're in the same room, and not having any of their own stations to listen to. The meter doesn't measure their non-FM digital listening which is where they surely spend most of their time.
And I was in that thread before, and you came up with the same argument. That's absolutely not universally the case. The concept that young people only prefer "young people music" is outdated and largely wrong.

There is no chance that it's incidental that many classic rock stations perform that well amongst men 18-34.
 
Indeed, this is the more stunning part, WCBS 880 reporters and anchors will soon be heard over WINS and vice versa:

I mean, the fact WINS and WCBS were able to co-exist autonomously for so long under the same common ownership is impressive. It couldn't last forever, but still.

It also makes you wonder about the future long-term viability of WCBS 880.

Personally, I think that will be determined by what happens to WFAN (AM).

Audacy will probably end the FAN simulcast in the next couple of years (if not sooner) and 660 will switch to the CBS Sports Radio/betting format now heard on other Audacy sports AMs and KGO. Where would that leave 880? Who knows, but we shall see how the rest of the dominoes fall.
 
They re putting a 50+ format onto one of the precious few English language commercial FM stations in market #1. Talk about waving the white flag on hopes for any future for younger audiences staying with radio's business model at all.
Washington, D.C., Chicago and San Francisco have seen all-news on FM thrive. WTOP is one of the top (pardon the pun) billing stations in the country. It failed in NYC a decade ago became of Merlin Media struggling to reinvent the wheel.

All-news is almost impossible to launch as a format nowadays, with multiple failed attempts ("FM News" in NYC and Chicago; Radio One with KROI in Houston; CBS with WNEW-FM in Washington; Cumulus with WYAY in Atlanta, KGO in San Francisco and KLIF in DFW; the Mnichs with WMNI in Columbus, OH) over the past decade.
 
Radio has failed to invest in longterm strategies to nurture its future for decades and the industry is finally reaping the consequences of that.

You're talking about something that's primarily a music problem, not a radio problem. Radio HAS been investing in its future by investing in streaming and online content. That's the future, not acting as a free version of Spotify. Music will be less of a factor on the radio, and you will see more real content being launched, as you're seeing in Dallas (with The Freak) and San Francisco with KGO.

The reason this is happening is that music has become more individual and less useful for mass media. Decisions being made within the music industry are causing this to happen. Music used to unite people, and now it divides. Some of this may be related to the music royalty situation. Radio companies need to OWN the content they broadcast, and they don't own music.
 
Washington, D.C., Chicago and San Francisco have seen all-news on FM thrive. WTOP is one of the top (pardon the pun) billing stations in the country. It failed in NYC a decade ago became of Merlin Media struggling to reinvent the wheel.

All-news is almost impossible to launch as a format nowadays, with multiple failed attempts ("FM News" in NYC and Chicago; Radio One with KROI in Houston; CBS with WNEW-FM in Washington; Cumulus with WYAY in Atlanta, KGO in San Francisco and KLIF in DFW; the Mnichs with WMNI in Columbus, OH) over the past decade.
Also KLIV San Jose at one point was an all news station for Santa Clara County, CA until that was killed off. Note this station carries Vietnamese programming as of 2022.


 
Now that I would agree, but even lately that has changed. I've heard a lot Soundgarden and Alice In Chains.
The difference though is that KLOS rarely plays Billy Joel, Eddie Money, or Phil Collins.

What was the highest share for Alt? Was it better than what it pulled as Amp and Now?
I can't recall Alt doing vastly better than a 2 share in the beauty contest ratings. But if they did, it's only a few times, at most.
 
I agree, and have been saying this on multiple threads. All-news has historically been stronger in NYC, being that this is where the format was pioneered, but I doubt it's long-term viability amongst younger listeners.
A Portland daytimer, KLIQ aired a short-lived All News format in 1959. This is supposed to be the first. KFAX San Francisco ran another short-lived attempt in 1960. XETRA blanketed southern California beginning in 1961 and the format was off and running. NYC's connection seems to be coverage of a 114 day newspaper strike where WABC-FM began coverage in December 1962. WINS switched to All News in 1965 and WCBS in 1967.
 
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What was the highest share for Alt? Was it better than what it pulled as Amp and Now?
What difference does it make? It's billing that matters.
Alt performed poorly by just about every possible metric. It needed to go. It was stale, and nothing they did was able to attract a meaningful audience.

A lot is on the line at the cluster level when you think about WINS/WCBS aging demographics. Those big billing numbers are very vulnerable for as long as there's no FM presence. The fact that Audacy is thinking long-term about preserving (and maybe increasing) revenue by staking out a presence on FM for their all-news product is a good thing. It's clear they could not build a consensus audience for rock in NYC, but all-news is a different story.
 
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