Alt 92.3 to Become WINS Simulcast

[chrocket87]

This week WNYL is playing the history of alternative music:

WNYL Turns Back Clock On Alternative Radio’s History At 92.3.

Ahead of handing the 92.3 frequency over to news sister WINS (1010) on Thursday at 9am, Audacy alternative WNYL is reliving the history of modern rock music on the 92.3

www.insideradio.com

BTW According to this, the switch to news will be at 9AM Thursday

Very interesting programming. I do wonder what the final song will be.

I’m in Ireland for the week and can’t stream Audacy, so I guess I’ll find out here around 1400 (Dublin time).

 

[mikerock]

Very interesting programming. I do wonder what the final song will be.

I’m in Ireland for the week and can’t stream Audacy, so I guess I’ll find out here around 1400 (Dublin time).

Two of the most obvious, "Closing Time", Semisonic, "It's the End of the World as We Know It", by R.E.M.

I think I can predict that the first commercials will be something like.

I have fallen and I can't get up.
Depends Undergarments.
Joe Namath Medicare commercial.
Colonial Penn Whole Life Insurance.
Walk in bath tub commercial
A slew of cancer commercials.
Cars for kids.

Talk about depressing.

 

[Larry]

think I can predict that the first commercials will be something like.

Except for cars for kids I don’t hear any of those commercials on Philly’s all news KYW. A lot of home repair/contractor commercials, some auto dealer commercials, some supermarket spots, occasional financial planning products and health care system commercials.

 

[NYRadioFan22]

Except for cars for kids I don’t hear any of those commercials on Philly’s all news KYW. A lot of home repair/contractor commercials, some auto dealer commercials, some supermarket spots, occasional financial planning products and health care system commercials.

How about Camp Lejeune commercials?

 

[p_herring]

In the Los Angeles market, IHeart's KYSR has been getting considerably higher ratings than Audacy's famous KROQ. KYSR plays more of the pop type Alt than KROQ. But in this market Alt 92.3 was heavily criticized on this board for playing the more pop stuff. Perhaps that is an indication of how different the two markets may be.

I don't think it was so much that it was pop music but Alt 92.3 was playing Gen Z Tik-Tok/hip-hop/alt hybrids that was probably a big turn-off to people raised on traditional alt. Kaplan had the dumb idea of trying to cater to Gen Z as opposed to creating a content-driven format which, while admidetely more expensive to do, is the only reason for people to tune into FM radio these days.

 

[MVB13]

I don't think it was so much that it was pop music but Alt 92.3 was playing Gen Z Tik-Tok/hip-hop/alt hybrids that was probably a big turn-off to people raised on traditional alt. Kaplan had the dumb idea of trying to cater to Gen Z as opposed to creating a content-driven format which, while admidetely more expensive to do, is the only reason for people to tune into FM radio these days.

Eventually you'd need to cater to Gen Z or radio will be dead.

 

[PTBoardOp94]

Eventually you'd need to cater to Gen Z or radio will be dead.

Eventually, yes. But in 2022 "Gen Z" is mostly still in junior high, high school and college.

 

[JeremyAndrews]

It's already too late for Gen-Z. They do not listen to radio unless they have an older car without bluetooth.

 

[fybush]

Eventually, yes. But in 2022 "Gen Z" is mostly still in junior high, high school and college.

My gen-Zers are freshmen in high school and college. If you don't get them in the habit of radio now (and they're not, at all), they're not going to suddenly develop the habit later in life.

 

[MVB13]

My gen-Zers are freshmen in high school and college. If you don't get them in the habit of radio now (and they're not, at all), they're not going to suddenly develop the habit later in life.

Radio had plenty of chances to gain the youth but they made their own coffin.

 

[pjc1961]

This week WNYL is playing the history of alternative music:

WNYL Turns Back Clock On Alternative Radio’s History At 92.3.

Ahead of handing the 92.3 frequency over to news sister WINS (1010) on Thursday at 9am, Audacy alternative WNYL is reliving the history of modern rock music on the 92.3

www.insideradio.com

BTW According to this, the switch to news will be at 9AM Thursday

RadioInsight has a similar article:

WNYL Sign-Off Plans Include Hourly Alt Rock History Blocks

As Audacy Alternative "Alt 92.3" WNYL New York says goodbye this week, the station is opening up its playlist on

radioinsight.com

This programming was previously mentioned in an earler post by tvk5195:

https://www.radiodiscussions.com/threads/alt-92-3-to-become-wins-simulcast.755117/page-39#post-6542848

 

[mikerock]

My gen-Zers are freshmen in high school and college. If you don't get them in the habit of radio now (and they're not, at all), they're not going to suddenly develop the habit later in life.

They are on the path to go down like Shortwave. Not so bad I guess if you are into religious and foreign language programming.

The funny thing is what little is left of foreign governments on shortwave in english, it is still more compelling than what is on 1010 WINS and I am old. You would think they would plan for the future and appeal to the younger generation by playing new music, yet instead of doing that they go in the opposite direction for temporary success with a news format doomed for future failure.

 

[TheBigA]

My gen-Zers are freshmen in high school and college. If you don't get them in the habit of radio now (and they're not, at all), they're not going to suddenly develop the habit later in life.

So you were a teenager when you got the cell phone habit? When you learned digital audio editing?

It's my experience that we develop habits when we need them.

 

[fybush]

I'm not quite sure your point is what you think it is. Those were new technologies that were revolutionary. We got one of the first digital audio workstations in the country at my station in 1993 or 1994, and I moved to an overnight shift for a while just to have access to it. It was so immediately superior to razor blades and splicing tape that there was no looking back. (And I never did.)

Commercial broadcast radio isn't new or revolutionary. It's not offering anything to my kids that they can't get better, faster or more individualized elsewhere. My daughter in NYC isn't suddenly going to discover WINS if she sticks around after graduating, any more than she's going to suddenly start buying the Times in print every morning. That's her old man's habit, and I developed it when I was a teenager. My kids just roll their eyes.

 

[TheBigA]

I'm not quite sure your point is what you think it is. Those were new technologies that were revolutionary.

I'm responding to the view that starting a radio habit early would have somehow saved radio. Not necessarily. Even if your kids had started a radio habit early, would that have dissuaded them from trying new technologies once they were available? Probably not. OTA radio was screwed the minute other technologies became available. That goes back to the earliest personal music devices. That's why it's so important for radio companies to focus on creating unique content that isn't tied to an obsolete technology.

 

[fybush]

I see your point, but not at all sure I agree. Starting a radio habit early still might not be enough - but failing to do anything to appeal to my kids' generation will guarantee they'll never have an affinity for whatever "radio" becomes.

 

[Tibbs4]

Wait a damn sarcastic second? Fybush is older than Mike Rose? I used to have to climb up a telephone pole to connect to an operator. There is NOTHING radio can do on a local or national level to compel a GenX audience to remotely engage. Whatcha gonna do, put 130 stations on the air in each city? The changes now coming to FM are just the passage of time that AM suffered. The new AM became FM. FM became the walkman and internet. Now the “destiny” of the FM dial that dazzled with music is the transformation over to news, sports and religious programming. Kind of reminds me of an old string of Christmas lights that were bright and shiny until the elements attacked and only one or two lights worked. And barely.

 

[TheBigA]

I see your point, but not at all sure I agree. Starting a radio habit early still might not be enough - but failing to do anything to appeal to my kids' generation will guarantee they'll never have an affinity for whatever "radio" becomes.

You assume that what they're using now will continue to satisfy them as they age. And their habits won't change. That's a big assumption.

 

[TheBigA]

The changes now coming to FM are just the passage of time that AM suffered. The new AM became FM. FM became the walkman and internet. Now the “destiny” of the FM dial that dazzled with music is the transformation over to news, sports and religious programming.

Exactly, Tibbs. You know it because you lived it. You grew up with AM, but rejected it when FM came along. There was NOTHING the AM owners could do to convince you to listen to their stations. That's why today's radio owners are diversifying. Just as radio owners did 50 years ago.

As I often say, radio companies don't own the spectrum. They just have licenses. They have no long term attachment to FM. They can easily transition to platforms they own and control.

 

[Rusty Muck]

Wait a damn sarcastic second? Fybush is older than Mike Rose? I used to have to climb up a telephone pole to connect to an operator. There is NOTHING radio can do on a local or national level to compel a GenX audience to remotely engage. Whatcha gonna do, put 130 stations on the air in each city? The changes now coming to FM are just the passage of time that AM suffered. The new AM became FM. FM became the walkman and internet. Now the “destiny” of the FM dial that dazzled with music is the transformation over to news, sports and religious programming. Kind of reminds me of an old string of Christmas lights that were bright and shiny until the elements attacked and only one or two lights worked. And barely.

Interestingly enough, FCC Commissioner Geoffrey Starks is talking up ATSC 3.0 and suggesting a possible conversion process for stations not unlike the 2009 analog-to-HD conversion process, as it can provide a way to facilitate non-linear streaming without the gated paywall of internet service.

Terrestrial radio can not survive “as-is”. No platform can. Stations and brands will survive but ultimately will be unrecognizable from how we always saw it, and I have no idea what the future of music on the radio holds. I’m grateful to have done things like DXing AM stations at a young age, watch 16MM Encyclopedia Britannica films, played Oregon Trail on an Apple IIe and be lectured by my school librarian on how “anyone can publish anything on the internet, so be careful!”

And I’m only 40. The disruption has been long, ongoing and with no signs of stopping.

https://www.nexttv.com/news/fccs-geoffrey-starks-broadcasters-can-democratize-streaming