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Alt 92.3 to Become WINS Simulcast

Interesting to note that Audacy’s “Alt” experiment has now failed in 3 of the top 5 markets. WNYL, KROQ (a pivot to a different direction and not a flip but still struggling and didn’t do well with the whole nationwide experiment), and KITS in San Francisco (which had been struggling as well but got the “Alt” treatment). Can’t help but wonder how much longer they’ll hang on to some of the ones they have like Miami. They have been very patient.
 
101tm said:
Can’t help but wonder how much longer they’ll hang on to some of the ones they have like Miami. They have been very patient.
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A reminder that as a result of the change at WNYL, the man behind Audacy's alt experiment is leaving the company at the end of the year. There are consequences for failure. The new year will bring a new format captain.
 
TheBigA said:
Sometimes I actually am. At one time WCBS ran the Yankees.
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CBS -- the company -- called the shots a long, long time ago. The Steinbrenner family has owned the club since the mid-1970s.

Or did you mean "ran" as in "carried their games"? Yes, WCBS did until a couple of years ago.
 
Barry said:
One thing I don't get about the WINS FM simulcast, is that one of the major reasons given for it is that the station will now have better reach in the outlying areas outside of New York. But doesn't the majority of people living in those places prefer WCBS 880 AM, given that WINS' content is more oriented toward doings within NYC?
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If you are having difficulty with AM reception and want to catch up on news briefly you will probably listen to whichever news station comes in better, which might be WINS on FM
 
TheBigA said:
A reminder that as a result of the change at WNYL, the man behind Audacy's alt experiment is leaving the company at the end of the year. There are consequences for failure. The new year will bring a new format captain.
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There are unfounded (to my knowledge) rumors that KROQ could be flipping tomorrow that just started popping up. Interesting times.
 
chrocket87 said:
Sources? Links?

Edit: It looks like they’re bringing back Almost Acoustic Christmas. I doubt they’re flipping anytime imminently.

https://twitter.com/x/status/1585633820291649536
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It wouldn't be the first time that Entercom/Audacy flipped a station before a big concert. I can think of two Boston stations that were flipped or sold before a big promoted concert.

If I'm remembering correctly, when now sports station WEEI-FM was a rhythmic and dance station called Star 93.7, it flipped to a Jack-like format called 93.7 Mike-FM. This was weeks before a concert being promoted by Star 93.7. Need to look up the details, but I know it happened in 2005 under Entercom's ownership. Reason: If Entercom didn't fill the hole, CBS was going to flip another Boston station to Jack-FM, the next day.

Fast forward to February of 2020, and Audacy owned rock station WAAF was promoting it's 50th anniversary concert. Audacy sold the station to EMF, it was flipped to K-Love, and (due to the pandemic) the concert was delayed.

In both occasions, the concerts eventually happened, just that the stations promoting them no longer existed.

Not that I debate whether or not KROQ being next on Audacy's list of stations to address, but rather I debate that KROQ announcing a concert isn't an indicator that would lead me to believe that the station is safe from a format flip.
 
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DavidEduardo said:
In 25-54 it had around 530,000 cume persons in the last book*. That was 20% lower than a year ago. But stations don't sell on cume. In AQH persons, it was under 10,000 and outside the top 10 in the sales demo, and it ranked overall below 15th in sales.

Many if not most of the alternative stations rank well below their audience share rank in sales. That is because the format is less favored by agency accounts that look for a match of lifestyle / product usage when making a buy. This is why we have the exaggerated but basically true idea that alternative stations tend to have lots of pawn shops and bail bondsmen ads and not so many new car accounts.

* Out of 6,600,000 persons in that demo that, on average, use radio.
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That’s just … brutal. There is no way you can monetize something like that and likely speaks to the format never returning to commercial radio in NYC.
 
But even the WAAF show was announced about three months before it’s sale to EMF. Freaker’s Ball was announced about two months before the format change.

I wouldn’t be surprised if KROQ gets the axe in a year or so if ratings don’t improve, but I just can’t imagine a format change at KROQ the day after this AAC pre-announcement.

I also can’t imagine a station with the heritage of KROQ getting any less of a send-off than WNYL, which was the last of a long line of (mostly) miserably performing stations.
 
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