Alt 92.3 to Become WINS Simulcast

[Marcos_C]

Wow, so they kicked off wins FM with a Zeldin for gov promo?

Honestly, I wasn't playing attention to the commercials.

 

[NYRadioFan22]

Though the New York market apparently couldn't support a commercial Alt station, this is the only major market with 2 AAA stations. I think that both WFUV 90.7 and The Peak WXPK 107.1 are excellent. Though neither station reaches the entire market, I believe most listeners in the area can receive at least one of them.
Both play a considerable amount of Alt songs, and may attract some of the former WNYL listeners.

And for New Jersey listeners like me, 105.5 WDHA

 

[wibgradio99]

WRFF, Johnny in the morning for years, music intense, very little talk 4.2, Woody, more talk less music 2.2. I rest the theory that Alternative formats do better with morning talk, unless Philly is a unique Alternative market.

 

[MVB13]

Then explain how Stern and K-Rock were significantly successful with an all-talk morning show in the 1990s, to the point it was syndicated nationally.

It’s all about the personality.

Brady should have done mornings.

 

[NYRadioFan22]

Brady should have done mornings.

What did you think of Omar in the morning after Cane and Corey were fired?

 

[Theater of My Mind]

Though the New York market apparently couldn't support a commercial Alt station, this is the only major market with 2 AAA stations. I think that both WFUV 90.7 and The Peak WXPK 107.1 are excellent. Though neither station reaches the entire market, I believe most listeners in the area can receive at least one of them.
Both play a considerable amount of Alt songs, and may attract some of the former WNYL listeners.

Those stations both sound like they target a much older, different kind of audience than Alt. I find WFUV an especially frustrating listen as they will play a couple of great alternative songs followed by some old rootsy folk, classic rock or southern rock dud that is not to my taste at all. I feel that FUV is trying to please two different audiences and the mix sounds like a dog's breakfast. As someone who actually appreciates good AAA radio, I can't even listen to it.

WXPK is a good sounding station but again it targets a much older audience and it's not a NYC signal at all.

And for New Jersey listeners like me, 105.5 WDHA

Another good station but with little-to-no crossover with Alt 92.3's format. It's a 1,000 watt, very Jersey-sounding active rock station out in Morris County with no signal in the city or near suburbs whatsoever.

I will listen to 92.3 HD2 in the car but I always feel like those HD subchannels are my own private secret. Most disenfranchised alternative listeners will probably leave terrestrial radio altogether. I highly doubt too many of them will be interested in streaming an out-of-market radio station with 12-minute commercial breaks so once again I think this is a gain for Spotify, Amazon and Apple Music et al.

Big radio can't seem to stop showing listeners the exit door from FM.

 

[TheBigA]

I think this is a gain for Spotify, Amazon and Apple Music et al. Big radio can't seem to stop showing listeners the exit door from FM.

I think most alt listeners were already streaming, thus the low ratings at 92.3. No big loss.

As I've said, the big radio companies don't own their frequencies on FM. In exchange for a government license, they're forced to follow lots of rules & regulations. None of those rules exist on the internet. For that reason, they're quite happy to offer their content on other platforms. So you won't find a lot of tears shed about the exodus from FM. Radio stations program to people who listen, not to the ones who don't.

 

[Identnut]

Yes, there are "gimme the music" listeners who want no talk, but those are very few. So stations in general try to either have a full personality show or a music based one with lots of human presence and whatever service elements are still relevant to the target audience.

And those listeners are even fewer nowadays now that people can stream all the music they want.

 

[storm2k]

I will listen to 92.3 HD2 in the car but I always feel like those HD subchannels are my own private secret. Most disenfranchised alternative listeners will probably leave terrestrial radio altogether.

Most of them already have. You can find better offerings on satellite or streaming services that offer music that's more in line with what a lot of listeners want to hear, and now that it's trivial for most people to connect their phones to their car stereos via cable or Bluetooth, it's very easy for them to stream the same music they want to listen to while in the car from the same source they listen to it when they're at home, or work, or otherwise in the world.

 

[MTNProductions]

Most of them already have. You can find better offerings on satellite or streaming services that offer music that's more in line with what a lot of listeners want to hear, and now that it's trivial for most people to connect their phones to their car stereos via cable or Bluetooth, it's very easy for them to stream the same music they want to listen to while in the car from the same source they listen to it when they're at home, or work, or otherwise in the world.

Or you can check out WRRV in the Hudson Valley, it’s on the RadioPup app. Try it!

 

[MTNProductions]

KYSR outdraws KROQ by multiple levels now, and of course it includes mornings.

Elliot Siegel has done his thing at WWDC for over 20 years now, it has been successful enough to be syndicated. Problem was it was beamed to NYC when traditionally, it’s the other way around.

Elliot Siegel was on WOR 710AM back in 2013 and lasted until 2014. He was also on the former WNYL “Alt 92.3” from 2017 until this year.

 

[DOB]

2022, the only local programming that represents the community is all subway pushers, bus hijackings, and horrible traffic roads.
I keep waiting for negativeity and hate to go out of style, but it just increases in popularity and control.
Yet, it's innocent non harmful comedy that we are programmed to be outraged by. Just like the programming of extremist division where the worst thing you could ever do is respectfully listen to opposing views and work out reasonable compromises that leads to unity.

 

[101tm]

Just my opinion, but I think “92.3 & 1010 WINS” would sound way better than “1010 WINS at 92.3”.

 

[MTNProductions]

Stern going to Sirius and CBS trying to roll out a national brand. They flipped a bunch of stations to "Free FM"

Bad decisions. Bad ratings. CBS trying to roll out a national format. CHR with a rhythm lean. They flipped a bunch of stations to the same format around the same time. When they launched Fresh 105.9 in Chicago, literally a few months into it they played with CHR on there during the nighttime hours (Dumb decision) before deciding to tweak B96 back to Mainstream CHR.

New owner. New idea.

Filler until they could get it over to CBS

Bad decisions. Bad ratings. Audacy trying to roll out a national trend of simulcasting their 50kw heritage news stations on FM.

And don’t forget 92.3 FM began in 1978 as WKTU’s “Disco 92”, and it became the #1 station in the nation where it beat out WABC, and it was during the disco heyday. Here is the portion of this show came from “Majestik Magic” on YouTube.

 

[MTNProductions]

Just my opinion, but I think “92.3 & 1010 WINS” would sound way better than “1010 WINS at 92.3”.

Just call it “92.3 WINS-FM”.

 

[TheBigA]

You can find better offerings on satellite or streaming services that offer music that's more in line with what a lot of listeners want to hear,

The problem being that there aren't enough radio stations to cover all of the types of music that people want to hear. So it's impractical to even try. Radio stations know they're not in the music transmission business. That's what streaming companies do. There's no way for them to duplicate that type of thing on broadcast radio. So when they can't monetize it with advertising (which was the case with both country and alternative) there's no point in continuing. It only makes sense when you own all of the channels and can monetize the cumulative audience of hundreds of radio stations. The only solution is to focus on the profitable formats, and for Audacy in NYC, that's news & sports.

 

[MTNProductions]

And here is the format flip of WKTU from 7/24/78 where they flipped from an easy listening format to an all-disco format as “Disco 92”.

Mixcloud

www.mixcloud.com

 

[Theater of My Mind]

I think most alt listeners were already streaming, thus the low ratings at 92.3. No big loss.

Alt 92.3 had roughly a million cume but I totally expect the contempt for them seen so routinely on this board.

 

[TheBigA]

Alt 92.3 had roughly a million cume

Seems to me WNSH did about the same. They couldn't monetize it. Same with WNYL.

WNSH hit 1 mil cume several times, and hit 900K in 2021.

 

[mikerock]

I would think the overhead for 1010 WINS is far higher than the ALT 92.3 or WNSH. All those reporters and extra on-air talent.
Those two channels had a much younger demo than WINS and both affluent suburban/city listeners. But they could not monetize it? Really? Hmmm, what is really going on there with their Ad Sales staff.