I wonder too on the 93.7 signal. 105.1’s reach is so awful it’s hardly worth mentioning. Is 93.7 at a different location or better height? If so, maybe they’ll use it for something instead of the Mid Century format. I could see them relaunching Jump if it’s a better signal too.
Idk, overall Loud seems like an odd company to me. Almost seems like someone with money just having fun & “playing radio”. None of these rimshots & translators are going to be big players. And also they seem to change everything up every few months on a whim. Plus they spend money on new imaging/sweepers/jingles each time too. Don’t get me wrong, I’m glad to have them in the market for the variety, and their stations do sound well produced. I just don’t see any financial value really other than having fun.