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Bloomberg 960 ending October 1

Prediction:
Bloomberg Radio reappears on a signal in the Bay Area soon after its departure from AM 960. It will be an FM signal, though, or perhaps 810 KGO.
 
Progressives are more likely to be listening to more modern types of conversation and distribution methods, like podcasts. This was already true when Air America launched.
Air America did not last into the smartphone and podcast era. While there was some content available through streaming, it was not measurably significant.

And remember, there is a tendency to group all Democrats in the "progressive" silo. The qualities you name for some progressives don't always apply, particularly to low income people, Hispanics, Blacks and other subsets.
Air America did OK in Madison for awhile. On FM.
It did "ok" for a while in Seattle, Portland and a couple of other markets as well. But it declined, and management did not know how to fix the causal issues as they were, for the most part, not experienced talk radio people.
 
We're talking about 960, not 910, but---no real difference.
Yeah, six of one and a....

Unless we are talking about 560, 610, 680, 810 and 740 there are really no signals that come close to being "full market" day and night. And those that have somewhat decent day signals are hampered during much of the year by having to use the night pattern well into AMD and well before the end of PMD:
 
Walter's on an AM at 1210 on the dial in Philly at 9:00 p.m. on Sunday nights and he's getting HUGE ratings?
This is someone who does not understand the difference between rating and share. I believe the station has a rating of 0.0 in that daypart, but a rather significant share of a very small total Persons Using Radio.
 
Ok but the majority of these hosts were syndicated and not local hosts focused on the community this station served…. My point is if they took a chance at hiring local talent to present a liberal or progressive view focused on not only national issues but local I think in a market like San Francisco where most of the people are liberal it just might catch on. Look at how Walter Sterling is getting huge ratings in Philadelphia for his local show on Wpht yes he is conservative but Philadelphia is a liberal city…. The reason liberals aren’t listening to talk radio is because they don’t have much representation on it.
KGO in its heyday was a fair and balanced (in the true sense) station. It had newscasts that had style, but weren't doctrinaire. It had personalities from all over the political spectrum. After Cumulus blew that up -- let's not get into why here, though it's been covered extensively in the past -- Clear Channel, the current iHeart, tried to relaunch that same style of talk radio on 910 KKSF (previously KNEW), but from the get-go nothing went right, especially when their star, the former KGO host Gene Burns, had a stroke and was off the air until his death some months later. They tried Ed Baxter, Gil Gross, John Rothmann, Len Tillem, but never got any traction. So that also got blown up.

In the intervening years, AM has only gone further downhill. It is, to be frank, on its deathbed. Do you still believe Liberal Talk is going to save it from the Grim Reaper? In SFBA of all places????
 
Prediction:
Bloomberg Radio reappears on a signal in the Bay Area soon after its departure from AM 960. It will be an FM signal, though, or perhaps 810 KGO.
I listen to Bloomberg Radio on my daily work commute. If there was to be a new station in the Bay Area, they'd say so. Instead, they're directing listeners to their mobile app, in contrast to announcing a new FM signal for Boston listeners.

Judging by their programming decisions (no more local news and traffic reports, cutting back the live Daybreak Asia show by two hours and replacing with pre-recorded podcasts), Bloomberg is cutting back on radio budget.
 
No, he is getting a high share. Not a high rating. When he is on, there is nearly nobody listening. Remember, a 100% share of nothing is still nothing.
That’s a good point I guess the Dana loesch show was on in that time slot before, and I know that show gets high ratings in many markets but I don’t believe it airs live at that time. But I know Walter’s show is getting a much a larger share than that show was on a delayed broadcast.
 
That’s a good point I guess the Dana loesch show was on in that time slot before, and I know that show gets high ratings in many markets but I don’t believe it airs live at that time. But I know Walter’s show is getting a much a larger share than that show was on a delayed broadcast.

Let's just for the sake of my not drinking at 2:43 p.m. Pacific Time accept that his show does well for a show that runs from 9:00 p.m.-12:00 midnight in Philadelphia.

Explain why you think that makes a case for a station spending money for live, local, liberal hosts in San Francisco.
 
That’s a good point I guess the Dana loesch show was on in that time slot before, and I know that show gets high ratings in many markets but I don’t believe it airs live at that time. But I know Walter’s show is getting a much a larger share than that show was on a delayed broadcast.
Dana has been dropped by most of her affiliates...

Back in May, @fybush and I were driving somewhere and decided to listen to Sterling's show out of curiosity. No matter what he tried, he couldn't get a single caller to call in despite every attempt and constantly changing topics. It sounded like he went through his entire rundown of topics in the first 45 minutes of the show due to lack of response.

The ratings (or for David shares) for his show are not good as you keep claiming without any data to back it up.
 
What I would consider high ratings for the Dana show for example would be the talkers estimetrix that has it at 8 million unique weekly listeners.

That would be national, not in Philly.

IF Walter has improved on Dana's numbers, it would have to be however many of those were listening to Dana on WPHT, which would be a considerably smaller number.
 
Let's just for the sake of my not drinking at 2:43 p.m. Pacific Time accept that his show does well for a show that runs from 9:00 p.m.-12:00 midnight in Philadelphia.

Explain why you think that makes a case for a station spending money for live, local, liberal hosts in San Francisco.
I guess I’m talking more about the principle of the idea of having a balanced perspective on talk radio I didn’t mean for my simple comment to turn into all this. I’m not proposing a practical business model even though I know that’s what most people in the business of talk radio care about so I apologize if I offended you.
 
I guess I’m talking more about the principle of the idea of having a balanced perspective on talk radio I didn’t mean for my simple comment to turn into all this. I’m not proposing a practical business model even though I know that’s what most people in the business of talk radio care about so I apologize if I offended you.

I agree with that. WTMJ in Milwaukee has taken that approach. A little more balanced. I admire them for trying. But they have almost all local hosts and have the budget for it.

For a lot of stations that might want to, there might not be a big enough budget to bring on local hosts fulltime. A lot of these stations are filled with syndicated programming which costs less money. Two of the more Liberal hosts in syndication that stations would carry when going for a more balanced format, Alan Colmes and Ed Schultz have passed on. Fox and Westwood One syndicated their shows.
 
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That’s a good point I guess the Dana loesch show was on in that time slot before, and I know that show gets high ratings in many markets but I don’t believe it airs live at that time.
That show does not have a high "rating" either. Please note the difference between "rating" and "share".
But I know Walter’s show is getting a much a larger share than that show was on a delayed broadcast.
But it still has a very low rating. I believe most recently it is a 0.0.
 
Ah okay, so what exactly is on 104.1 K281BU? It’s located right with most of the other non Sutro major SF stations.
EMF's station finder says it's K-Love, which has four different possible signals, at least in the 94111 zip code (just one I plucked out of the air).
 
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