I can't think of a single thing I buy that has increased by 40-50%. I bought a property last year, and property values increased by 20% during the last 5 years.
Our home, which is structurally identical to at least 25 others in this subsection of a 3,000 home total development... so I can always see recent sales of the same model. Since 2018, price is up between 80% and 90% depending on the season (when it is 120° out, prices are lower). Gardener, cleaning service, pest control, generator service, A/C maintenance and pool service up an average of 50% for the six. Home security, the one that is up the least, is still 25% more than 6 years ago.
Because of high interest rates, I was able to negotiate down by 10% from asking price. So I ended up getting a good deal because of inflation. Same thing with food. I eat out a lot. Prices at some places have increased, but that's if you compare to during the pandemic, when fewer people ate out. I'd say the maximum increase I've seen is between 10-20%. But a lot of places have held steady. People have to shop prices, and don't buy if it's too expensive. Gas prices have been pretty good, although it depends where you are. Gas prices were around $3 in 2021, and I paid less than that yesterday. So as I said, it depends. But if people are telling themselves that everything they buy is 40-50% higher, I can see how it will effect charitable giving.
Gas here is down from the mid-$6 average last year, but is still in the mid-5's for premium. The McDonalds assortment the three of us usually get is up over 60% since 2018.
While property tax is locked by legislation, things that are not "property" tax can be added via the election process and initiatives. I now pay about $2,000 a year for iPads for every student and another $2,000 or so for other less dramatic sounding add-ons.
Each of my video services has gone from less-than-$10 a month introductory prices to the $17 to $18 range. I cancelled Hulu this last week after it hit over $19 when taxes and the like are included. My HOA was just over $300 when we moved in in 2016, and now it is $540, justified by minimum wage increases as well as insurance, water (up more than double), electricity (rural cooperative is up over 50%) and everything from seasonal flower planting to street maintenance.
I randomly cherry-picked items, for sure. But I can go from the UPS charges I pay many times a week for publications I buy for WorldRadioHistory to car, home and liability insurance to the steak & lobster I have delivered from the Longhorn. Heck, I got a nice increase on my Social Security monthly amount for 2024, but the increase in what I am charged back for health care means I get less in my bank account than I did two years ago... and those 2024 dollars are "worth" less than they were two years back!
Back to the topic of public radio, the consistent area where public stations are hurting is in sponsorships. Public radio podcasts aren't governed by FCC rules, so they can use pre-roll commercials. For the past two years, podcast advertising has been down. That obviously has hurt WNYC because they cut 6 podcasts from their lineup. The combination has been a drop in sponsorships combined with salary increases mandated by union contracts. That's a tough combination, and why I say a lot of commercial operations aren't signing those kinds of talent contracts anymore. They end up getting squeezed when there's a drop in revenue.
Here I think that we are seeing the market's offerings grow faster than the market's consumption. During the pandemic's worst years, we got all the bigger name streaming services. This year, all have increased their cost and we decided to cancel several as well as doing a "we'll just have to cancel unless we get a better deal". But I ran out of "what's the discount for paying the year in advance" and similar ruses so next year we will end up reducing the number of services we pay for.
In other words, I am looking for things I can just stop using. Or use less of. Discretionary dollars are being squeezed. So businesses that advertise are finding people can't be "moved up" to better services or products because consumers are more interested in how to cut costs than getting a better and more costly option. And many radio accounts here are focusing on retaining existing clients and not on seeking new ones or selling added products and services.
In other worlds, merchants and service providers are selling their least profitable goods and services and battling to keep the same customers rather than expanding their base of selling the top of the line high margin items. For radio, that means tighter ad budgets and a greater focus on value and reputation rather than pitching expanded services or high end goods... and that is a downward spiral of lessened margins and lower profits.