Yes we had a similar thread from the past year saying the same stuff. In that one we cited how tv networks are promoting their TV apps for newer devices as a factor why Cable TV faded into ghost channels. But that study was from 2023-2024 timeframe.You've just answered your own question. And I'm there with you. My kids are 33 and 31 and they watched the same stuff your kids did. They squeaked in before streaming ate cable:
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Kids TV Is Dead, Long Live Kids TV
As Gen A pivots to creator-driven content, studios are struggling to adjust to a complete evolution of how this content is made.www.thewrap.com
That appears to be paywalled, though the key points about viewing habits appear at the top. Here's an archived copy of the entire piece:
The rapid decline began in 2018---seven years ago.
They are TV's ghosts — networks that somehow survive with little reason to watch them anymore
Cable television is filled with ghosts. They're networks that somehow survive as shadows of themselves, with schedules clogged with reruns and devoid of any real innovation.
Networks were endlessly malleable, too. Once MTV recognized there wasn’t much money in music videos — people would change channels when a song they didn’t like came on — the network became a relentless arbiter of cool. Generations had their own touchstones in programs like “Punk’d,” “The Osbournes” and “Total Request Live.”
Now MTV is a ghost. Its average prime-time audience of 256,000 people in 2023 was down from 807,000 in 2014, the Nielsen company said. One recent evening MTV aired reruns of “Ridiculousness” from 5 p.m. to 1:30 a.m.
The general interest USA Network’s nightly audience tumbled 69% in the same time span, and that was before January’s announcement that viewer-magnet “WWE Raw” was switching to Netflix.
Without favorites like “The Walking Dead” or “Better Call Saul,” AMC’s prime-time viewership sunk 73%. The Disney Channel, birthplace to young stars like Miley Cyrus, Hilary Duff and Selena Gomez, lost an astonishing 93% of its audience, from 1.96 million in 2014 to 132,000 last year.





