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Best/Worst/Most Interesting TV Station Logos

You've just answered your own question. And I'm there with you. My kids are 33 and 31 and they watched the same stuff your kids did. They squeaked in before streaming ate cable:


That appears to be paywalled, though the key points about viewing habits appear at the top. Here's an archived copy of the entire piece:


The rapid decline began in 2018---seven years ago.
Yes we had a similar thread from the past year saying the same stuff. In that one we cited how tv networks are promoting their TV apps for newer devices as a factor why Cable TV faded into ghost channels. But that study was from 2023-2024 timeframe.




Networks were endlessly malleable, too. Once MTV recognized there wasn’t much money in music videos — people would change channels when a song they didn’t like came on — the network became a relentless arbiter of cool. Generations had their own touchstones in programs like “Punk’d,” “The Osbournes” and “Total Request Live.”

Now MTV is a ghost. Its average prime-time audience of 256,000 people in 2023 was down from 807,000 in 2014, the Nielsen company said. One recent evening MTV aired reruns of “Ridiculousness” from 5 p.m. to 1:30 a.m.

The general interest USA Network’s nightly audience tumbled 69% in the same time span, and that was before January’s announcement that viewer-magnet “WWE Raw” was switching to Netflix.

Without favorites like “The Walking Dead” or “Better Call Saul,” AMC’s prime-time viewership sunk 73%. The Disney Channel, birthplace to young stars like Miley Cyrus, Hilary Duff and Selena Gomez, lost an astonishing 93% of its audience, from 1.96 million in 2014 to 132,000 last year.
 
Yes we had a similar thread from the past year saying the same stuff. In that one we cited how tv networks are promoting their TV apps for newer devices as a factor why Cable TV faded into ghost channels. But that study was from 2023-2024 timeframe.




Another symptom of this trend comes in the form of TV channels such as Discovery and the History Channel, which once showed serious documentaries, now spotlighting assorted rednecks on parade--a desperate attempt, in a shrinking linear TV environment, to go after the undereducated segment of the audience that still watches a lot of television.
 
Then came the next text:
1. Turn on TV.
2. Press TiVo button.
3. Press left.
4. Press manual recording.
5. Press right and then if it is not Saturday, press up until it says Saturday.
6. Press right.
7. See if Channel 6 is on the screen (at least where I live). If channel number is higher, press down until you get to 6. If lower, press up.
8. Press right. If it is not less than a half hour before 11:30 (if that's the time in your time zone), press up until the number on the left is 11.
9. Press right. If the number shown is less than 30, press up until it is 30. If higher, press down until it is 30.
10. Press right. Change the 12 to a 1 by pressing up.
11. Press right. Press up since it will end around 1:05.
12. Press select.
13. When it has started recording, turn on TV.
14. Press TiVo button.
15. Press select if SNL is at the top of the list. If not, press down until it is and press select.
16. Press select.
17. To keep from repeating this process every week you can Create One Pass. But I'll stop here.
 
Please don't tell me you expected Tina Fey's daughter to go through all that, Chimp.
 
I imagine there are people in Corpus Christi TX who don't know why channel 12 there is KXII.
Not many people in Corpus Christi will know that, as KXII channel 12 is in Sherman, TX which is north of Dallas/Fort Worth and nowhere near Corpus Christi. When I lived a little further north in the Dallas suburbs than I do now, I could pick up a snowy but viewable picture on that station.

But Corpus Christi does have KIII on channel 3.
 
Not many people in Corpus Christi will know that, as KXII channel 12 is in Sherman, TX which is north of Dallas/Fort Worth and nowhere near Corpus Christi. When I lived a little further north in the Dallas suburbs than I do now, I could pick up a snowy but viewable picture on that station.

But Corpus Christi does have KIII on channel 3.

Yeah, I remembered that ... about an hour ago.

But you did see my point, which is what really matters.
 
All videos sourced from Bilibili

From across the Pacific, I nominate…
The twin Shanghai terrestrial stations during the 1990s, in terms of their uniqueness.

The Shanghai Television's longtime logo incorporates the flower of Magnolia denudata, the official city flower of Shanghai.

Screenshot 2025-07-06 at 13.53.36.png
The variant in use between c.1992 to 1998, captured from their sign-on at 2 December 1994.

Screenshot 2025-07-06 at 13.54.31.png
The heavily modified variant in use since 1998.

On the other hand, Shanghai Oriental Television, spun off from the aforementioned STV in 1993, adopted a logo resembling a seagull flying in front of a rising sun, and also implying their original analogue allocation, channel 20.
Screenshot 2025-07-06 at 13.54.59.png
As shown on their inaugural sign-on at 18 January 1993.

Both logos are still used as screen bugs on various Shanghai Media Group local channels after both TV stations' merger with the radio duo in town at late 2002.
 
WNBC's Tom Snyder summarized the debacle pretty effectively:


I'm a little late to the conversation, but last year, to celebrate my retirement, my wife and I went to Italy.

We were in the lovely seaside town of Bogliasco, about eight miles south of Genoa, walking from the train to a seaside restaurant when I saw this:

IMG_2340.jpeg

Nughene is an artisanal gelato shop, everything made on-site, opened in 2020, just as the pandemic hit.

Purely local, just one storefront in one town of 4,500 people---and I'm betting they paid way less than a million dollars for the "N".

However much they paid, they make the most of it, with very uniform branding on gelato cups, social media, staff t-shirts and even a gelato cart that shows up around town.


We had a dinner reservation we were trying to make, and they were closed on the walk back, but next time. Meantime I'll work on learning enough Italian to ask who did their graphics.
 
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KTIE-TV/KADY-TV Ventura 1980’s in the clip and as of 2025 known as the new KWHY-TV Los Angeles. This is one of the independent tv stations back in the 1980’s that aimed for parts of the Los Angeles TV market like Ventura county at the time of the clips.
 
1. Turn on TV.
2. Press TiVo button.
3. Press left.
4. Press manual recording.
5. Press right and then if it is not Saturday, press up until it says Saturday.
6. Press right.
7. See if Channel 6 is on the screen (at least where I live). If channel number is higher, press down until you get to 6. If lower, press up.
8. Press right. If it is not less than a half hour before 11:30 (if that's the time in your time zone), press up until the number on the left is 11.
9. Press right. If the number shown is less than 30, press up until it is 30. If higher, press down until it is 30.
10. Press right. Change the 12 to a 1 by pressing up.
11. Press right. Press up since it will end around 1:05.
12. Press select.
13. When it has started recording, turn on TV.
14. Press TiVo button.
15. Press select if SNL is at the top of the list. If not, press down until it is and press select.
16. Press select.
17. To keep from repeating this process every week you can Create One Pass. But I'll stop here.
Can I ask why in the fudge you manually record shows? You’re not using a vcr for goodness sakes. I own tivos and it’s easy to record
1. Turn on tv
2. Press guide
3. Scroll to program you want to record. Press the 30 second skip button to change to next day quickly
4. Press record
5. Press select
There ya go!
 
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Can I ask why in the fudge you manually record shows? You’re not using a vcr for goodness sakes. I own tivos and it’s easy to record
1. Turn on tv
2. Press guide
3. Scroll to program you want to record. Press the 30 second skip button to change to next day quickly
4. Press record
5. Press select
There ya go!
And my method is easy for me.
 
KTIE-TV/KADY-TV Ventura 1980’s in the clip and as of 2025 known as the new KWHY-TV Los Angeles. This is one of the independent tv stations back in the 1980’s that aimed for parts of the Los Angeles TV market like Ventura county at the time of the clips.

Oxnard/Ventura was my hometown market and I was still living there when KTIE-TV went on the air. (In fact, since I was the Chief Operator of KKBZ-FM during part of the period when they were erecting the tower on South Mountain, I was able to see their progress just by comparing my observations from the weekly transmitter inspections for my own station.)

That station was destined for failure. The CP had originally been issued back in September 1972 to a woman in Malibu who had a pipe dream about creating an independent educational station; the sum total of her television experience was as a freelance film and television writer, according to the report of the CP's issuance in Broadcasting.

Where she thought the estimated $154,000 construction cost was coming from -- or the $75,000 first-year operating cost, for that matter -- as she projected zero revenue. (Like I said, a pipe dream.)

In 1982, she sold the CP to Colorado real estate investor Thorne Donnelley Jr., who put it on the air with great fanfare on August 17, 1985 after building a fairly extensive facility next door to Oxnard Cablevision. Donnelley and a group of investors he brought in overspent on programming, including a movie library which rivaled the VHF independents in Los Angeles, hired a full news department, and proceeded to run at a loss every year until 1988, when they sold it to Meshulam Riklis, whose other holdings included the Riviera hotel in Las Vegas, Faberge cosmetics, and Botany 500 menswear. He changed the call letters to KADY, which was the name of his daughter with Pia Zadora. Riklis also expanded up the Central Coast by building KADE/33 in San Luis Obispo, which became the UPN affiliate for that market and a simulcast of KADY at all other times.

(It should be pointed out that part of KTIE's problem was that they signed on just as the "must carry" rules were struck down by a federal court, and that delayed cable carriage for months afterwards ... they weren't on cable in Santa Barbara for their first two years!)

After a series of ownership restructuring -- and losing control of KADE after only a couple of years, the entire enterprise went bankrupt in 1996, and KADY was purchased out of the bankruptcy (KADE eventually became KTAS under new owners as a Telemundo affiliate). Biltmore asked for a three-fold increase in ERP and contracted with KEYT/3 in Santa Barbara to produce the 10:00pm newscast.

There were more financial problems, including at one point a takeover bid from Bud Paxson as he was building his PAX network during yet another bankruptcy, only to end uo in the hands of a media broker who engineered channel 63's move to Mount Wilson and its simultanous sale to Bela Broadcasting, which went all-Spanish language as KBEH. Bela sold to Hero Broadcasting a few years later, and they sold the license to Meruelo Media during the digital repack that found it sharing Meruelo's KWHY signal.

When Meruelo sold KWHY to the Church of Scientology eight years later, he took the call letters with him to channel 63. It has an "iffy" signal because KSCN/KWHY is on VHF channel 4 now.

Yeah, I know ... TMI and TL;DR.
 
We've mentioned Kaiser's and Field's station logos; Grant Broadcasting and the later, post-bankruptcy Grant Communications was another station group that came close to a corporate, standardized look for its stations' logos:


I just stumbled upon this current logo used by Future TV, an anti-Putin channel based in Paris but aimed at Russia:

 
(It should be pointed out that part of KTIE's problem was that they signed on just as the "must carry" rules were struck down by a federal court, and that delayed cable carriage for months afterwards ... they weren't on cable in Santa Barbara for their first two years!)

What must-carry rules were those? I thought must-carry was still in force, as long as the station can deliver a usable signal to the head end. I'm assuming that's why some stations on the fringes of markets aren't carried by local cable systems.
 
What must-carry rules were those? I thought must-carry was still in force, as long as the station can deliver a usable signal to the head end. I'm assuming that's why some stations on the fringes of markets aren't carried by local cable systems.

A station can elect "must carry" if they give up compensation. But most -- especially multi-market operators -- now negotiate carriage agreements with the cable and satellite providers, with compensation for allowing their station(s) to be retransmitted, as it were.

I'm sure you know how Disney has used this to advantage by renegotiating the carriage fees for their OTA stations by also including a fee hike for ESPN in the process.

But when 63 went on the air, the rule was not in effect because of the federal court ruling, so cable systems with lower channel capacity could deny them on the basis of "not enough room". Personally, I think the programming on KTIE was worth carrying, and my own cable system at the time actually bumped KMEX/34 to a midband channel to carry 63 on channel 8 so apparently they thought it was worth having for their subscribers.

The current version of "must carry" was designed to survive scrutiny by the courts, and succeeded.

You are correct that stations with a marginal signal to the head end must provide an alternate direct feed in order to elect for "must carry".
 
I just stumbled upon this current logo used by Future TV, an anti-Putin channel based in Paris but aimed at Russia:

Yes the logo resembles the WGBH-TV Productions logo thats seen on PBS Primetime shows like Nova and Frontline. Interestingly you mentioned WGBS(WPSG-TV) Philadelphia, WGBO Chicago using the WGBH look at one point in their history.

 


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