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October 2025 Ratings

C

CLTRadio

radioinsight.com

Charlotte

Nielsen Audio PPM Monthly Ratings Charlotte/Gastonia/Rock Hill (Market #20) Population: 2,620,000 Black: 602,500 – Hispanic: 316,700 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience...
radioinsight.com radioinsight.com

Big drop for WKKT. Down to 3.0 and 15th place. Ouch. WBAV also dropped over a share, down to 5.7.
 
Mike Sheridan said:
WBT falls to a 2.6 (6+) OUCH....changes coming?
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You have to figure a move to an FM that covers the market will have to happen. Easier said than done...

The Mooresville 99.3 has a CP to move and change frequency. That will help a little toward the north but the Chester station will still have to deal with the 99.3 in Kannapolis.

t123
 
test123 said:
You have to figure a move to an FM that covers the market will have to happen. Easier said than done...

The Mooresville 99.3 has a CP to move and change frequency. That will help a little toward the north but the Chester station will still have to deal with the 99.3 in Kannapolis.

t123
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A translator has no protection against a full power station. If Chester 99.3 found a way to move north, Kannapolis 99.3 would have no choice but to move frequencies or shut down.

That said, until the antiquated full power spacing rules are modified the issue will always be 99.7 WRFX.
 
test123 said:
You have to figure a move to an FM that covers the market will have to happen. Easier said than done...

The Mooresville 99.3 has a CP to move and change frequency. That will help a little toward the north but the Chester station will still have to deal with the 99.3 in Kannapolis.

t123
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The question is how committed is Urban One to a conservative talk format?
 
test123 said:
You have to figure a move to an FM that covers the market will have to happen. Easier said than done...

The Mooresville 99.3 has a CP to move and change frequency. That will help a little toward the north but the Chester station will still have to deal with the 99.3 in Kannapolis.

t123
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And down here in Spartanburg WBT used to come in clear on 99.3, but a few years back WCON boosted their signal from Cornelia, Georgia and now there is mutual interference. But I can get WBT on 107.9-HD2 and 11.10 during the daytime.

But it does seem they may want to look for a stronger FM signal that covers the total Charlotte market, like when WSB moved to 95.5 in Atlanta. But it seems doubtful they would want to flip 107.9 or 105.3 as they perform well in their current capacity. Would they be able to boost power on 99.3 and move it to the Gaston County tower with 107.9? That's what they did with 105.3 when they moved it from Gaffney to Charlotte. So could they relocate 99.3?
 
w00t said:
A translator has no protection against a full power station. If Chester 99.3 found a way to move north, Kannapolis 99.3 would have no choice but to move frequencies or shut down.

That said, until the antiquated full power spacing rules are modified the issue will always be 99.7 WRFX.
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What are the 2nd-adjacent rules in this case? Because The 99.7 WRFX Signal is very directional to the west (protecting co-owned/1st adj WKSF), 99.7's 60dbu contour line is near the Cleveland/Gaston County Line, and their signal fades quickly west of there. So, (as a C3 Station) could 99.3 move up to, say, Shelby or Kings Mountain, or perhaps York or Clover, and still put a B-Grade Signal over West/South Charlotte suburbs (incl. Rock Hill). Or, perhaps maybe it's possible if they would Downgrade the 99.3 signal to a Directional Class A, (which protects 99.7-east), and/but if they did that I can see them combining 99.3 with sister/co-owned 100.9 WPZS as a potential simulcast, but only if that station could switch/move elsewhere (107.9 ?) but I doubt they will. Also, 99.3 would have to Change it's COL if the station is moved too far away from Chester.
 
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KyleSmith1988 said:
What are the 2nd-adjacent rules in this case? Because The 99.7 WRFX Signal is very directional to the west (protecting co-owned/1st adj WKSF), 99.7's 60dbu contour line is near the Cleveland/Gaston County Line, and their signal fades quickly west of there. So, (as a C3 Station) could 99.3 move up to, say, Shelby or Kings Mountain, or perhaps York or Clover, and still put a B-Grade Signal over West/South Charlotte suburbs (incl. Rock Hill). Or, perhaps maybe it's possible if they would Downgrade the 99.3 signal to a Directional Class A, (which protects 99.7-east), and/but if they did that I can see them combining 99.3 with sister/co-owned 100.9 WPZS as a potential simulcast, but only if that station could switch/move elsewhere (107.9 ?) but I doubt they will. Also, 99.3 would have to Change it's COL if the station is moved too far away from Chester.
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www.law.cornell.edu

47 CFR § 73.207 - Minimum distance separation between stations.

www.law.cornell.edu www.law.cornell.edu

47 miles
 
w00t said:
www.law.cornell.edu

47 CFR § 73.207 - Minimum distance separation between stations.

www.law.cornell.edu www.law.cornell.edu

47 miles
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Shelby NC is exactly 47 Miles away from WRFX, but so is the current 99.3 WBT Site, so I doubt any changes will be made under those circumstances, as it wouldn't improve WBT on FM at all to the East, and for only a little bit of improvement to the West. 1110 is the better option when 99.3 is weak or isn't available. At night is another story, which is why 99.3 is still helpful, even in its current capacity, when the 1110 Signal goes directional North/South overnight.

So Unless Some Moves are stratigically made, such as w/107.9, Mix (Hot AC Format) Going away in favor of WBT moving there fully, or if 100.9 moves there, swapping or goes to simulcast with 99.3 completely, I think it's gonna be fine or left alone as it is.

I doubt a swap of 99.3/107.9 will happen flat out, but if the 99.3 (signal) is ever put up for sale & sold to a different owner, and/or/if Urban One does decide to relocate / find a new spot for the FM variant of WBT, I doubt 99.3, will ever just be a standalone station in the future (minus WBT) under its current owner.
 
KyleSmith1988 said:
What are the 2nd-adjacent rules in this case? Because The 99.7 WRFX Signal is very directional to the west (protecting co-owned/1st adj WKSF), 99.7's 60dbu contour line is near the Cleveland/Gaston County Line, and their signal fades quickly west of there. So, (as a C3 Station) could 99.3 move up to, say, Shelby or Kings Mountain, or perhaps York or Clover, and still put a B-Grade Signal over West/South Charlotte suburbs (incl. Rock Hill). Or, perhaps maybe it's possible if they would Downgrade the 99.3 signal to a Directional Class A, (which protects 99.7-east), and/but if they did that I can see them combining 99.3 with sister/co-owned 100.9 WPZS as a potential simulcast, but only if that station could switch/move elsewhere (107.9 ?) but I doubt they will. Also, 99.3 would have to Change it's COL if the station is moved too far away from Chester.
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I would have thought WRFX also has to protect WMAG in Greensboro at 99.5.
 
KyleSmith1988 said:
Shelby NC is exactly 47 Miles away from WRFX, but so is the current 99.3 WBT Site, so I doubt any changes will be made under those circumstances, as it wouldn't improve WBT on FM at all to the East, and for only a little bit of improvement to the West. 1110 is the better option when 99.3 is weak or isn't available. At night is another story, which is why 99.3 is still helpful, even in its current capacity, when the 1110 Signal goes directional North/South overnight.

So Unless Some Moves are stratigically made, such as w/107.9, Mix (Hot AC Format) Going away in favor of WBT moving there fully, or if 100.9 moves there, swapping or goes to simulcast with 99.3 completely, I think it's gonna be fine or left alone as it is.

I doubt a swap of 99.3/107.9 will happen flat out, but if the 99.3 (signal) is ever put up for sale & sold to a different owner, and/or/if Urban One does decide to relocate / find a new spot for the FM variant of WBT, I doubt 99.3, will ever just be a standalone station in the future (minus WBT) under its current owner.
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Mix is the only AC in the market. Unless WHQC decided to go softer (which seems like a good idea with its numbers against WNKS) or WLKO went back to AC ... well, it happened in Greenville.
 

Yes, 99.3 should be placed optimally in order to best serve the entire Charlotte area (as WBT) perhaps while its not as useful for the east vs Western Parts of The Local Charlotte area (while there is a Reasonable Null to the east that Limits Signal somewhat on 1110, its nothing compared to the design and function of Null that Restricts Almost Anything Sent to the west, its Limits reduced it to Near Total Shutout and nearly useless locally ...

Could the make an interference waiver with 99.7 if they both agree if they try to move 99.3 if it can bring it just a bit closer to the Center of the Area, and not just put it on 107.9 as their other low priority (non-urban) format place on the dial - that is - if they ever decide to Nix the Mix ... otheriwise i think co owned signals on 99.3 and 100.9 (or 92.7) easily pair well to make a simlucast for any of their stations, while the Sports Format is Locally 92.7 and only moved their recently, I don't think anyone will prioritize changing that again any time soon.

KFAB mirrors the setup, as WBT as they are also on 1110 and similarly has the coverage, North/South & an Null-East that Restricts nearly anything east of Omaha (Iowa) at night ..

Imagine that WBT is Sending most of their 50,000 watts of Mostly Far Away Places, While Also Sending Almost 0% of that locally toward the West ... And as so described like .. 1110 peforms like a very loud scream, and with a near perfect aim, it can reach a target easily over 500 Miles Away, but yet it can't find its neighbors with their whisper-quiet leftovers signal that greatly under-performs much less than expected, actually performs worse than other local stations on AM dial as well as some nearby local FM Translators, that easily reach & perform much. like it is capable but almost useless at night in the west direction, better described as a tourist and not a local that cant mostly static not even 20 miles away locally, literally a swing and amiss for the entire western metro area, its effort is amazing in other directions, but struggles west at night pretty much from the CLT Airport & going west from there.
 
Radio One is not changing anything in the near future, and shouldn't. WBT is the highest billing station in the cluster, and most of their listening occurs during prime. They run syndication at night and on weekends, because that's not when they're making their money. WFNZ is doing extremely well, and is getting the best ratings they've ever had on the 92.7 signal. WOSF has been #1 in the market for the past 2 books, including the money demo. WLNK over performs from a revenue perspective, and they've led the market in come several times within the past year. WPZS has been on the same signal for 20 years, and has a very loyal audience. The only format that makes sense on 102.5 is urban, because of the demographics of the limited coverage area. We've had this discussion before, and Radio One just needs to leave everything alone.
 
And who is to say, the ratings issue at WBT may be more programming related than signal related. I think 11.10 gets a decent signal over the core market, and 99.3 fills the gap at night west of the Catawba River. Perhaps politics and election cycles help drive the ratings. And I thought the morning show had good ratings with Bo and Beth, unless something has recently changed. I primarily listen to WBT for news more than talk, although I do like Vince Coakley. But I don't altogether agree with his opinion. But that's ok.
 
I don't listen to right wing.... Friends of mine do and they often complain about the morning giggle fest. I don't know if that's justified or not.
 


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