Their South Bay (San Jose) ratings have also been on a downward spiral.
3.4-3.3-2.7-1.9-1.7-1.5. That's a 6 month loss of more than half of their audience.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
560
- Thread starter K108 Sacramento
- Start date
3.4-3.3-2.7-1.9-1.7-1.5. That's a 6 month loss of more than half of their audience.
Well, half their share, anyway. It could be lower time spent listening, but either way, it ain't good. Especially considering that the idea of moving KSFO from 560 to 810 was to give the programming a bigger signal. Its last SF book on 560 was a 1.8.
WNAM is Appleton/Oshkosh, about 80 miles away from Milwaukee, and sends their juice to the north-northeast, away from Milwaukee. It's also on 1280 with 5KW. Very different situation than the former KSFO/KZAC, which is at the low end of the dial, right in the heart of San Francisco. If nobody's willing to take 560 off Cumulus's hands, then the fat lady has finished her aria for AM radio.
I'm hoping for Lawrence Welk to rise from the dead and blow some bubbles.
It may vary by region, but in the San Francisco Bay Area, the fat lady is already settling into her booth at the House of Prime Rib.
Cumulus's KNBR is also in trouble. Down to a 1.9 share. And this is during football season (49er's). The last three months:
2.7-2.3-1.9
Cumulus this week, also laid off Nikki Blakk on KSAN.
Not good....
House of Prime Rib? I'd pegged her as a Tad's Steakhouse kind of gal.
(Is this when Lance appears to spank me?)
But KNBR's at least got an FM simulcast to fall back on. (Unlike talent, which by now has either been let go or become ill.) It does show how small the audience for football-on-radio still is. Despite the Niners' regional prominence, KNBR lives or dies by the Giants.
Nice callback to the Berkeley Farms ads of the 60s.
Everything points to the fact that Cumulus has given up on San Francisco. I'm surprised Connoisseur hasn't made a deal to buy the remaining Cumulus cluster. How convenient having everyone already located in the same building. But then Trump has made rumblings about not removing the ownership cap.
He probably fantasizes about prohibiting private ownership altogether and establishing a national network of 24/7 MAGA propaganda. Many authoritarian regimes already have such networks, so the precedent exists. Just not in the US, because there are many laws and regulations that, when enacted, were intended to prevent that sort of thing, but given this admin's disdain for the rule of law, who knows what will happen?
The only thing that's certain is that we're in for some interesting times ahead.
c
Baseball is damn near daily during the season. Football is weekly. Far less impact on ratings.
So then we can chalk it up to a poorly run sports formated radio station that has made disastrous line up changes and eliminated key on air talent.
The competition KGMZ, the last 5 months:
0.9-1.0-1.3-1.6-2.0
Now you're cooking with gas!
Or regional Mexican music format, if there’s an audience for that in the Bay Area. I’m thinking of how KFWB in L.A. has been programming that format since 2016, with no overlap (besides the historic calls and dial position being retained) in audiences, formats, languages or even a continual nod to its storied history — 41 years of it being L.A.’s other all-news station.
You mean "nostalgia Regional Mexican music" which means mostly rancheras.
And that station gets barely a share of listening, mostly over 55. With a much lower percentage of Hispanics in the full metro, and lots more Central Americans, such a format would have a hard time finding clients and audience.
Also, 810 KSFO (both as 560 KSFO and the former KGO 810 combined) no longer program any local weekday or weekend shows or even run local news updates despite both standalone stations having a rich history of doing both. Present-day 810 has no distinctive local flavor or following to it as the format is all nationally-syndicated right-wing talk. As someone who is far from being right wing, even a local show with an ideological bent still being programmed on 810 would pique my curiosity just enough to tune and listen for a bit every now and then. Now, I have no real incentive anymore if there’s no local flavor to it.
Then 106.9 wouldn't have gone to CBS and it would still have been a bypassable spot on the *FM* "dial" for the vast majority of listeners. Instead we got what I felt were two bypassable stations, one per band, until CBS gave up on "Free FM" and repurposed the KFRC brand for classic hits.
Well, of course. But if you want to save things, isn't a religious broadcaster the most likely choice, by definition?
Actually, the slogan is still on their trucks (or at least was, as of 2020). When I worked downtown, walking to work from BART, I would often see their trucks packing up after supplying the small grocery stores scattered about.