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I always say the most important part of this discussion should be about money. But the bulk of these 1000 posts is about format.
That's because that's what the public hears. No one listens to a budget discussion.

I'm surprised you didn't say that! ;)
 
Hey, in the 70s, an AM station in a town of 100,000 people or less wasn't that expensive. Not that hard to make back the money and get in the black if you knew what you were doing:
The broker for that "Pacific Northwest Exclusive" (a daytimer for $195,000 in 70s dollars) was in this San Francisco building: Hunter–Dulin Building - Wikipedia

I didn't know NBC had had offices there. I used to work just a block away.
 
When I call up the KSRO website, here's the logo I see:

View attachment 11318

Notice the slogan: "Sonoma County's FM News Talk".

(On the right side, the frequencies are listed: "103.5 FM, 96.9 FM, 1350 AM". That plus the slogan plus big "KSRO" call letters comprise the entire logo.)

Yes, "FM News Talk". If that doesn't tell you that the AM (which has halfway decent coverage) has taken a back seat to the FM translators, I don't know what will.

Yeah. I only mention them because Nielsen lists them as KSRO-AM.

And, I would imagine since the two FMs are translators, one in Santa Rosa and one in Petaluma, that the 0.4 is mostly happening within Sonoma County---and enough of it to get them a 0.4 in the SF book. Maybe someone south of Mt. Tam's listening on AM, but I can't imagine it's significant.
 
Yeah. I only mention them because Nielsen lists them as KSRO-AM.

And, I would imagine since the two FMs are translators, one in Santa Rosa and one in Petaluma, that the 0.4 is mostly happening within Sonoma County---and enough of it to get them a 0.4 in the SF book. Maybe someone south of Mt. Tam's listening on AM, but I can't imagine it's significant.
In their hometown, KSRO is the top rated commercial N/T at a 1.9, not so great. KSFO shows up with 0.7.

 
In their hometown, KSRO is the top rated commercial N/T at a 1.9, not so great. KSFO shows up with 0.7.


Okay, so armed with that information, we can fairly safely take KSRO-AM out of the equation for San Francisco-Marin-East Bay. And that means there are two AMs without FM simulcasts that show up in the San Francisco book---KSFO (810) with a 0.6 and KTCT (1050) with a 0.2.

That is literally it.
 
When I call up the KSRO website, here's the logo I see:

View attachment 11318

Notice the slogan: "Sonoma County's FM News Talk".

(On the right side, the frequencies are listed: "103.5 FM, 96.9 FM, 1350 AM". That plus the slogan plus big "KSRO" call letters comprise the entire logo.)
I know it's not always the most accurate source, but RadioLocator.com says KSRO has *three* FM translators -- the 3rd one being on 94.5 FM.
 
I know it's not always the most accurate source, but RadioLocator.com says KSRO has *three* FM translators -- the 3rd one being on 94.5 FM.

FCCdata.org (a/k/a the more accurate source) says four ... there is apparently a 93.3 as well:

1.​
K278CD
103.5​
SANTA ROSA CA
2.​
K245DJ
96.9​
PETALUMA CA
3.​
K233CM
94.5​
PETALUMA CA
4.​
K300AO
93.3​
SANTA ROSA CA
 
FCCdata.org (a/k/a the more accurate source) says four ... there is apparently a 93.3 as well:

1.​
K278CD
103.5​
SANTA ROSA CA
2.​
K245DJ
96.9​
PETALUMA CA
3.​
K233CM
94.5​
PETALUMA CA
4.​
K300AO
93.3​
SANTA ROSA CA
Thanks K.M. I'm a little surprised by 93.3. San Francisco has a Class B on that frequency. I realize S.F. is about 50 miles away. But all of that city's Class B's (plus a number of superpower FM's) are fairly listenable in Santa Rosa. And yes, I know from personal experience, having visited Sonoma County many times.
 
Thanks K.M. I'm a little surprised by 93.3. San Francisco has a Class B on that frequency. I realize S.F. is about 50 miles away. But all of that city's Class B's (plus a number of superpower FM's) are fairly listenable in Santa Rosa. And yes, I know from personal experience, having visited Sonoma County many times.

I looked at the maps and K300AO is highly directional over Santa Rosa itself. Looking at the map for KRZZ, it appears to get no farther north than Novato.
 
I looked at the maps and K300AO is highly directional over Santa Rosa itself. Looking at the map for KRZZ, it appears to get no farther north than Novato.
That said, I think I can hear KRZZ with relatively little trouble all the way up near Clear Lake if I use a good radio with the antenna positioned juuust right.

Otherwise, it's mostly static as expected, based on the coverage map.

c
 
K300AO has been silent since May last year.

I just went back and looked. You are correct; I wasn't looking closely, just was comparing maps.

In fact, I just looked at the STA and they actually went silent March 31 of last year, blaming "miscommunication" with their lawyer for the delay in filing. Reason given was "interference from another station" with no detailed information. Same reason given for the STA extension request.
 


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