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Kiss 1033 flipped to La Lupe 1033
- Thread starter Falcons432
- Start date
I agree 94.7 101.3 105.9 106.7 107.9 . Wow 6 Spanish wow just like back in the day 4 country . Someone gonna have to come back top 4o .maybe 95x . Or maybe 102.1 in the future . Back as hot102.1
The number of radio stations with Hispanic programming in the Odessa-Midland market shouldn't be surprised. Per
en.wikipedia.org
as of 2020, just over 51% of the population was Hispanic, no matter what race they are. How much of that population comes from documented and undocumented persons is not listed.
Midland–Odessa - Wikipedia
as of 2020, just over 51% of the population was Hispanic, no matter what race they are. How much of that population comes from documented and undocumented persons is not listed.
You left 103.3 out of that count. So, it's actually seven. Doesn’t Odessa/Midland also have a couple Spanish religion stations on AM and/or in the non-commercial section of the band? I think it’s really even a little more than that.
Something to remember is that Spanish is a language, not a format. I haven’t listened to any of the Spanish-language stations in the market, but, from what I can tell, all of them are not targeting the exact same listener. So called “regional Mexican” stations can target very different people despite being considered the same format. Regional Mexican can consist of five or six different formats, and almost no single station overlaps with more than two. La Lupe 103.3 would also seem to skew at least a little older than the others.
Top-40 is a tough format to do right now. I can imagine it would be tougher if you were a smaller operator, like ICA, despite the existence of consultants and research.
The number of radio stations with Hispanic programming in the Odessa-Midland market shouldn't be surprised. Per
Midland–Odessa - Wikipedia
as of 2020, just over 51% of the population was Hispanic, no matter what race they are. How much of that population comes from documented and undocumented persons is not listed.
Correct. It’s a market with a little less than 300,000 people, and approximately half the market is Hispanic (give or take a few percentage points either way). The real question isn’t whether the listeners are documented or not; it’s what language do they prefer their music. Speaking Spanish is not a requirement of being Hispanic. One could make a reasonable case that, among the younger generation, KZBT 93.3 is also targeting the Hispanic audience.
What a waste of signal. They have like 5 of the same stations!
Yes, "Hispanic" is not a race. At best (it is a contrived term created by white Americans) it is a collection of cultures as an Aymara speaking Bolivian indigenous person is considered by the Census Bureau to be as Hispanic as a Colombian from Medellín of pure Spanish heritage.The number of radio stations with Hispanic programming in the Odessa-Midland market shouldn't be surprised. Per
Midland–Odessa - Wikipedia
as of 2020, just over 51% of the population was Hispanic, no matter what race they are. How much of that population comes from documented and undocumented persons is not listed.
In any case, in most U.S. markets, less than half of Hispanics are "Spanish dominant" or even speak Spanish at all. In some, like San Antonio and Albuquerque, less than 20% of Hispanics speak anything other than Taco Bell Spanish.
Not really. There are a variety of formats among those that are entirely in Spanish. "Spanish" is a language, not a format. There are probably more possible formats in Spanish than in English.
This good observation reminds me of when I was programming an FM in Lima, Perú about 40 years ago. Out of 21 or 22 FMs in the market, 17 played all or mostly English language music. Most of the listeners did not speak English at all.
this is the only Spanish station that doesn't play the same genre well if you don't consider 95.9 doing TEJANO.
"Regional Mexican" is not a genre unless you consider "Pop" a genre in English. There are a half dozen variants on Regional Mexican, each with separate target audiences.
And, of course, Tejano is anything but a version of Regional Mexican unless you consider Texas a region of Mexico.
well i am very familiar with this market and I can tell you 6 of the stations completely overlap and cater to the same type of Mexican audience specifically Chihuahua who has the norteño con sax . this is not a variation this is the same exact artist.
I agree . They all pretty much sound the same. Nobody plays reggaeton English pop on any of those Spanish stations we had a station that played music at the beginning when it was la merea 101.3 when they first started it was good music untill they changed it. I do not think la Lupe 1033 gonna do anything good ratings and money 💰 wise .
Correct. It’s a market with a little less than 300,000 people, and approximately half the market is Hispanic (give or take a few percentage points either way). The real question isn’t whether the listeners are documented or not; it’s what language do they prefer their music. Speaking Spanish is not a requirement of being Hispanic. One could make a reasonable case that, among the younger generation, KZBT 93.3 is also targeting the Hispanic audience.
The reason I brought documented vs. undocumented into this conversation was something that @davideduardo has written in the past and that he has (more or less) repeated here today; namely, that second- and third-generation Hispanics, regardless of which country they are from (and this also applies to other groups as well) become "Americanized" and lose Spanish as being their primary language for communication. If @davideduardo's statements are true (and I have no reason to doubt them--in fact, the statistics support his hypothesis), then why would an English CHR station discontinue the format and begin a "regional Mexican" format. And the only reason I can think of for doing that, regardless of how well the English format was doing, is that there are a lot of Hispanics living in the Odessa-Midland area whose first language is *Spanish*, meaning that they are most likely first generation. Since the current Federal Administration has really cut back on the number of Hispanics it legally will allow into the U.S. (in fact, it is trying to deport as many as possible regardless of their immigration status), my guess is that the Odessa-Midland market with its many oil wells in the area is looking for and hiring undocumented Hispanics and that that has warranted the change to the "La Lupe" branding and format.
The reason I brought documented vs. undocumented into this conversation was something that @davideduardo has written in the past and that he has (more or less) repeated here today; namely, that second- and third-generation Hispanics, regardless of which country they are from (and this also applies to other groups as well) become "Americanized" and lose Spanish as being their primary language for communication. If @davideduardo's statements are true (and I have no reason to doubt them--in fact, the statistics support his hypothesis), then why would an English CHR station discontinue the format and begin a "regional Mexican" format. And the only reason I can think of for doing that, regardless of how well the English format was doing, is that there are a lot of Hispanics living in the Odessa-Midland area whose first language is *Spanish*, meaning that they are most likely first generation. Since the current Federal Administration has really cut back on the number of Hispanics it legally will allow into the U.S. (in fact, it is trying to deport as many as possible regardless of their immigration status), my guess is that the Odessa-Midland market with its many oil wells in the area is looking for and hiring undocumented Hispanics and that that has warranted the change to the "La Lupe" branding and format.
The flip leaves the Basin without a mainstream CHR PERMANENTLY!
If there's a market for it, somebody else will likely pick up the format. Whether the market truly has a hole for CHR is the real question. The Basin hasn't been much of a mainstream CHR market for at least the last 25 years. Even when KCHX was posting great numbers 30 years ago, it struggled to make money. I hadn't listened to Kiss FM in a long time, but someone told me it had been sounding more like 93.3 for at least the last six months.
R.I.P. 103.3 Kiss FM
2000-2026
2000-2026
Lets hope Mix tweaks to Top 40
I don’t see this happening anytime soon. They want mainstream, they listen to Mix. They want urban music, they listen to B93. That’s what you’ve got from here on out. I hope you understand.