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Kiss 1033 flipped to La Lupe 1033
- Thread starter Falcons432
- Start date
I agree 94.7 101.3 105.9 106.7 107.9 . Wow 6 Spanish wow just like back in the day 4 country . Someone gonna have to come back top 4o .maybe 95x . Or maybe 102.1 in the future . Back as hot102.1
The number of radio stations with Hispanic programming in the Odessa-Midland market shouldn't be surprised. Per
en.wikipedia.org
as of 2020, just over 51% of the population was Hispanic, no matter what race they are. How much of that population comes from documented and undocumented persons is not listed.
Midland–Odessa - Wikipedia
as of 2020, just over 51% of the population was Hispanic, no matter what race they are. How much of that population comes from documented and undocumented persons is not listed.
You left 103.3 out of that count. So, it's actually seven. Doesn’t Odessa/Midland also have a couple Spanish religion stations on AM and/or in the non-commercial section of the band? I think it’s really even a little more than that.
Something to remember is that Spanish is a language, not a format. I haven’t listened to any of the Spanish-language stations in the market, but, from what I can tell, all of them are not targeting the exact same listener. So called “regional Mexican” stations can target very different people despite being considered the same format. Regional Mexican can consist of five or six different formats, and almost no single station overlaps with more than two. La Lupe 103.3 would also seem to skew at least a little older than the others.
Top-40 is a tough format to do right now. I can imagine it would be tougher if you were a smaller operator, like ICA, despite the existence of consultants and research.
The number of radio stations with Hispanic programming in the Odessa-Midland market shouldn't be surprised. Per
Midland–Odessa - Wikipedia
as of 2020, just over 51% of the population was Hispanic, no matter what race they are. How much of that population comes from documented and undocumented persons is not listed.
Correct. It’s a market with a little less than 300,000 people, and approximately half the market is Hispanic (give or take a few percentage points either way). The real question isn’t whether the listeners are documented or not; it’s what language do they prefer their music. Speaking Spanish is not a requirement of being Hispanic. One could make a reasonable case that, among the younger generation, KZBT 93.3 is also targeting the Hispanic audience.
What a waste of signal. They have like 5 of the same stations!
Yes, "Hispanic" is not a race. At best (it is a contrived term created by white Americans) it is a collection of cultures as an Aymara speaking Bolivian indigenous person is considered by the Census Bureau to be as Hispanic as a Colombian from Medellín of pure Spanish heritage.The number of radio stations with Hispanic programming in the Odessa-Midland market shouldn't be surprised. Per
Midland–Odessa - Wikipedia
as of 2020, just over 51% of the population was Hispanic, no matter what race they are. How much of that population comes from documented and undocumented persons is not listed.
In any case, in most U.S. markets, less than half of Hispanics are "Spanish dominant" or even speak Spanish at all. In some, like San Antonio and Albuquerque, less than 20% of Hispanics speak anything other than Taco Bell Spanish.
Not really. There are a variety of formats among those that are entirely in Spanish. "Spanish" is a language, not a format. There are probably more possible formats in Spanish than in English.
This good observation reminds me of when I was programming an FM in Lima, Perú about 40 years ago. Out of 21 or 22 FMs in the market, 17 played all or mostly English language music. Most of the listeners did not speak English at all.
this is the only Spanish station that doesn't play the same genre well if you don't consider 95.9 doing TEJANO.
"Regional Mexican" is not a genre unless you consider "Pop" a genre in English. There are a half dozen variants on Regional Mexican, each with separate target audiences.
And, of course, Tejano is anything but a version of Regional Mexican unless you consider Texas a region of Mexico.
well i am very familiar with this market and I can tell you 6 of the stations completely overlap and cater to the same type of Mexican audience specifically Chihuahua who has the norteño con sax . this is not a variation this is the same exact artist.
I agree . They all pretty much sound the same. Nobody plays reggaeton English pop on any of those Spanish stations we had a station that played music at the beginning when it was la merea 101.3 when they first started it was good music untill they changed it. I do not think la Lupe 1033 gonna do anything good ratings and money 💰 wise .
Correct. It’s a market with a little less than 300,000 people, and approximately half the market is Hispanic (give or take a few percentage points either way). The real question isn’t whether the listeners are documented or not; it’s what language do they prefer their music. Speaking Spanish is not a requirement of being Hispanic. One could make a reasonable case that, among the younger generation, KZBT 93.3 is also targeting the Hispanic audience.
The reason I brought documented vs. undocumented into this conversation was something that @davideduardo has written in the past and that he has (more or less) repeated here today; namely, that second- and third-generation Hispanics, regardless of which country they are from (and this also applies to other groups as well) become "Americanized" and lose Spanish as being their primary language for communication. If @davideduardo's statements are true (and I have no reason to doubt them--in fact, the statistics support his hypothesis), then why would an English CHR station discontinue the format and begin a "regional Mexican" format. And the only reason I can think of for doing that, regardless of how well the English format was doing, is that there are a lot of Hispanics living in the Odessa-Midland area whose first language is *Spanish*, meaning that they are most likely first generation. Since the current Federal Administration has really cut back on the number of Hispanics it legally will allow into the U.S. (in fact, it is trying to deport as many as possible regardless of their immigration status), my guess is that the Odessa-Midland market with its many oil wells in the area is looking for and hiring undocumented Hispanics and that that has warranted the change to the "La Lupe" branding and format.
The reason I brought documented vs. undocumented into this conversation was something that @davideduardo has written in the past and that he has (more or less) repeated here today; namely, that second- and third-generation Hispanics, regardless of which country they are from (and this also applies to other groups as well) become "Americanized" and lose Spanish as being their primary language for communication. If @davideduardo's statements are true (and I have no reason to doubt them--in fact, the statistics support his hypothesis), then why would an English CHR station discontinue the format and begin a "regional Mexican" format. And the only reason I can think of for doing that, regardless of how well the English format was doing, is that there are a lot of Hispanics living in the Odessa-Midland area whose first language is *Spanish*, meaning that they are most likely first generation. Since the current Federal Administration has really cut back on the number of Hispanics it legally will allow into the U.S. (in fact, it is trying to deport as many as possible regardless of their immigration status), my guess is that the Odessa-Midland market with its many oil wells in the area is looking for and hiring undocumented Hispanics and that that has warranted the change to the "La Lupe" branding and format.
The administration is not "cutting back". There have been quotas "forever" going back to the implementation of such controls, mostly in the 1920's. And the current administration is enforcing all regulations, including quotas from different nations.
Not true. The people being deported are illegal immigrants. When a person can't prove legal status they are held until the necessary documents are produced. If I were stopped for illegal driving and had no ID or license, I'd be held, too.
To the contrary, in a highly regulated industry legal documentation is needed. Further, the big oil companies want to be able to "expense" their salaries and will require documents.
And first generation immigrants, even if they are 60, will generally still like the kind of music they grew up on. I grew up on Cumbia and tropical music from Latin America. That is still my preferred music, 60-some years later.
You’re getting spoken language and music preference confused. The second generation typically DOES speak the parents' native tongue. That’s the language spoken at home, and they are often relied upon to translate for their parents. What second generationers typically don’t do is listen to music in their parents' native language. It’s just like why I don’t listen to the music of the 50’s and 60’s that my parents used to listen to when I grew up. I'm familiar with much of the music, but I don’t listen to very much of it. The third generation is the one that usually loses the grandparents' native language.
One major reason for getting rid of CHR for regional Mexican classics is likely who uses radio the most at the present time. While most everyone still uses radio, the people who use it the most are older. As The Big A likes to say, radio typically programs to those who listen. Given that younger listeners spend less time with radio and use it in shorter bursts, 93.3 might be the only station to effectively fill that audience's needs.
Legal Mexican border crossings outnumber illegal ones. As David mentioned, most companies, especially larger ones, require proof of status before they will hire. I'm sure a few illegal aliens slip through the cracks, and a few are legal when they get hired and don’t or can’t get their visas renewed, but major companies aren’t trying to hire people who don’t have proper documentation. Something else to note is that ICA Media sells the numbers. Those who aren’t here legally don’t usually take surveys and don’t usually fill out diaries. I’m sure the undocumented would still consume Spanish-language media, but that’s not an easy audience to sell.