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Kiss 1033 flipped to La Lupe 1033
- Thread starter Falcons432
- Start date
I agree 94.7 101.3 105.9 106.7 107.9 . Wow 6 Spanish wow just like back in the day 4 country . Someone gonna have to come back top 4o .maybe 95x . Or maybe 102.1 in the future . Back as hot102.1
The number of radio stations with Hispanic programming in the Odessa-Midland market shouldn't be surprised. Per
en.wikipedia.org
as of 2020, just over 51% of the population was Hispanic, no matter what race they are. How much of that population comes from documented and undocumented persons is not listed.
Midland–Odessa - Wikipedia
as of 2020, just over 51% of the population was Hispanic, no matter what race they are. How much of that population comes from documented and undocumented persons is not listed.
You left 103.3 out of that count. So, it's actually seven. Doesn’t Odessa/Midland also have a couple Spanish religion stations on AM and/or in the non-commercial section of the band? I think it’s really even a little more than that.
Something to remember is that Spanish is a language, not a format. I haven’t listened to any of the Spanish-language stations in the market, but, from what I can tell, all of them are not targeting the exact same listener. So called “regional Mexican” stations can target very different people despite being considered the same format. Regional Mexican can consist of five or six different formats, and almost no single station overlaps with more than two. La Lupe 103.3 would also seem to skew at least a little older than the others.
Top-40 is a tough format to do right now. I can imagine it would be tougher if you were a smaller operator, like ICA, despite the existence of consultants and research.
The number of radio stations with Hispanic programming in the Odessa-Midland market shouldn't be surprised. Per
Midland–Odessa - Wikipedia
as of 2020, just over 51% of the population was Hispanic, no matter what race they are. How much of that population comes from documented and undocumented persons is not listed.
Correct. It’s a market with a little less than 300,000 people, and approximately half the market is Hispanic (give or take a few percentage points either way). The real question isn’t whether the listeners are documented or not; it’s what language do they prefer their music. Speaking Spanish is not a requirement of being Hispanic. One could make a reasonable case that, among the younger generation, KZBT 93.3 is also targeting the Hispanic audience.