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Yikes…97.1 😱

For all we know, the "sampling" was done by people who went to 97.1 expecting to hear news or traffic.

Every now and then, I un-ignore BigA to see what people are responding to that he's said. And then I re-ignore.

60,100 more listeners per week than in the last week of May are tuning into a station that's been gone for six weeks "expecting to hear news or traffic"? A spike of 55%?

Seriously?

Re-ignored.
 
Based on K.M.’s post, I unignored again. 560 in San Francisco didn’t experience an increase in cume, much less a 55% spike.

People continued to tune in, but in steadily declining numbers.

And no, I don’t think all listeners behave logically. 54 years in broadcasting teaches you otherwise—-actually, that’s something you grasp in the first few months.
 
And no, I don’t think all listeners behave logically. 54 years in broadcasting teaches you otherwise—-actually, that’s something you grasp in the first few months.

If anything, I think anyone who has the instincts to sit in the PD chair knows that the first thing you have to figure out is: What are the majority of potential listeners in your target demo likely to find appealing, and what are most of them going to do based on that?

Then you work on programming that will attract them, and you focus on what that specific subset of the population is most likely to do. You may not be right about all of them, but if you do your homework you can anticipate a lot of it and plan accordingly.
 
560 in San Francisco didn’t experience an increase in cume, much less a 55% spike.

I know it's a waste of time to respond, but....

I'm not viewing all of this as "increase in cume." Increase in cume implies purposeful behavior.

60,000 about 10% of NewsRadio's cume. It's very possible some of it is accidental

What I'm saying is this is potentially even worse than it appears.
 
From the thread title, I thought Yikes 97.1 was the new brand name of this station.

Now there's an idea just sitting out there....
 


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