June Nielsen numbers are here

[Mediafrog+]

June numbers: Houston/Galveston

Mid nines for Sunny.

Eagle almost to the sevens.

Mega continues its surge.

La Ley bounces back a bit.

MediaCo stations seem to be languishing. Reported layoffs cause?

Don’t think I’ve seen Pride Radio register before.

The Beat is beating more faintly. It and The Box have both lost combined share recently.

 

[BamaTX]

June numbers: Houston/Galveston

Mid nines for Sunny.

Eagle almost to the sevens.

Mega continues its surge.

La Ley bounces back a bit.

MediaCo stations seem to be languishing. Reported layoffs cause?

Don’t think I’ve seen Pride Radio register before.

The Beat is beating more faintly. It and The Box have both lost combined share recently.

The biggest story is KLTN just doing so horrible. The downfall of that station needs to be studied. And it's not like we can blame it on the helicopter accident since they were doing bad before the crash.

Also my condolences to those who keep hoping for Mega 101's demise. The station is now only 12 years away from matching Rock 101's 34 years of existence. With the way trends are going, I think Mega will eventually have a much larger legacy than Rock 101 had.

 

[Mediafrog+]

Also my condolences to those who keep hoping for Mega 101's demise.

I don’t think anyone was hoping for the demise of Mega, but just noting it had been in a swoon at a time when Audacy has been moving sportstalkers to FM. We can likely forget about that here for now with its recent rebound.

However if The Beat continues to sink, would iHeart start thinking of an FM home for SportsTalk 790 and its Astros and Rockets content?

 

[BamaTX]

I don’t think anyone was hoping for the demise of Mega, but just noting it had been in a swoon at a time when Audacy has been moving sportstalkers to FM.

Audacy has been quite content with their strategically placed spanish language stations in Houston and Dallas. Many of you have just failed to see the bigger picture.

 

[Mrtejano]

And Estereo Latino still very low. Are their ratings any better than when KESS was KQBU? TUDN ?

 

[willdav713]

I don’t think anyone was hoping for the demise of Mega, but just noting it had been in a swoon at a time when Audacy has been moving sportstalkers to FM. We can likely forget about that here for now with its recent rebound.

However if The Beat continues to sink, would iHeart start thinking of an FM home for SportsTalk 790 and its Astros and Rockets content?

If anything iHeart could flip to a format like Mix 96.1 over in San Antonio. But they couldn't name it Mix or Magic. Maybe they can revive the K Lite name and call letters, play AC gold like Mix 96.1 does with the Spanish language voiceovers and commercials.

Given Houston's demographics, such a station would be a great candidate for that particular format.

Musica Favoritas, K Lite 93.7 KLTR.

 

[FADiaz2407]

The biggest story is KLTN just doing so horrible. The downfall of that station needs to be studied. And it's not like we can blame it on the helicopter accident since they were doing bad before the crash.

Also my condolences to those who keep hoping for Mega 101's demise. The station is now only 12 years away from matching Rock 101's 34 years of existence. With the way trends are going, I think Mega will eventually have a much larger legacy than Rock 101 had.

You are definitely right on that one. It’s not just that helicopter accident that cause its ratings to go downhill, but the bigger and main reason for all of this would be TU letting go of Raul Brindis, which is by far the biggest mistake that TU has ever made. If it wasn’t for them making a not-so-smart decision, then KLTN would stay on the Top 10 as of right now and La Ley wouldn’t even be in existence and instead go for another format.

Speaking of which, since we’re all talking about the station going downhill, how about we start a discussion about KLTN potentially simulcasting 93.3 since we have talked about KLOL to switch to a Sports Radio 610 simulcast because of its ratings, but it’s different because 93.3 might need a little boost in coverage due to its transmitter in Devers having a weak signal which is one of the main causes of its low audiences.

 

[Mrtejano]

You are definitely right on that one. It’s not just that helicopter accident that cause its ratings to go downhill, but the bigger and main reason for all of this would be TU letting go of Raul Brindis, which is by far the biggest mistake that TU has ever made. If it wasn’t for them making a not-so-smart decision, then KLTN would stay on the Top 10 as of right now and La Ley wouldn’t even be in existence and instead go for another format.

Speaking of which, since we’re all talking about the station going downhill, how about we start a discussion about KLTN potentially simulcasting 93.3 since we have talked about KLOL to switch to a Sports Radio 610 simulcast because of its ratings, but it’s different because 93.3 might need a little boost in coverage due to its transmitter in Devers having a weak signal which is one of the main causes of its low audiences.

I have wished that all the time Estereo Latino to be back on 102.9 but everyone even AI 😂 disagrees with me. TU loves the QUE BUENA brand and won't flip it to Estereo Latino. I have told many persons ESTEREO LATINO is back and most of them always tell me the same thing. What do you mean it's back? It's always been on 102.9.

Meaning most of the persons I have asked dont even realize the ame change

 

[Mrtejano]

If anything iHeart could flip to a format like Mix 96.1 over in San Antonio. But they couldn't name it Mix or Magic. Maybe they can revive the K Lite name and call letters, play AC gold like Mix 96.1 does with the Spanish language voiceovers and commercials.

Given Houston's demographics, such a station would be a great candidate for that particular format.

Musica Favoritas, K Lite 93.7 KLTR.

Isn't that what Retro is doing on 99.1 HD3?

 

[Mrtejano]

I would love Iheart to buy KRBE and call it WILD 104 KRBE and keep the morning show and play some Karol G and Bad bunny- not full flip to spanish but add some spanish hits

 

[BamaTX]

KRBE...and keep the morning show and play some Karol G and Bad bunny- not full flip to spanish but add some spanish hits

Outside of the obvious crossovers, playing too many spanish language hits could alienate some of KRBE's non-hispanic listeners. The current format is fine the way it is.

If someone needed to experiment, I'd nominate KAMA-FM. It wouldn't shock me if they (and the rest of the cluster) are only scrapping by thanks to longtime clients they've built relationships with over the years. I'm pretty sure the suits in Mexico City and Miami are trying to unload their American radio division. But until they find a buyer, they should at least try to look like they care.

and call it WILD 104 KRBE

That is oddly specific.

The KRBE call letters are so well known that every non-transplant Houstonian recognizes the brand immediately. Not utilizing them would be as foolish as when KILT adopted that bland "The Bull" corporate brand. They thought the change would give them a boost during Rodeo but it probably ended up hurting them more than it helped in the long run.

 

[jayxs]

I would love Iheart to buy KRBE and call it WILD 104 KRBE and keep the morning show and play some Karol G and Bad bunny- not full flip to spanish but add some spanish hits

I surely hope this never happens. This isn't the RGV.

 

[Mrtejano]

I surely hope this never happens. This isn't the RGV.

Many of the RGV music played is on Mega and Latinomix. And many of the same listeners flip stations all the time.

 

[BamaTX]

Many of the RGV music played is on Mega and Latinomix. And many of the same listeners flip stations all the time.

The demographic and cultural makeup of South Texas is wildly (pun intended) different than Houston. The RGV is practically all Hispanic while Houston is the most diverse metro area in the country. And English is the unifying language that bridges the different ethnicities that reside here. Not Spanish.

 

[Mrtejano]

The demographic and cultural makeup of South Texas is wildly (pun intended) different than Houston. The RGV is practically all Hispanic while Houston is the most diverse metro area in the country. And English is the unifying language that bridges the different ethnicities that reside here. Not Spanish.

Tell that to La Mejor, La Raza. El norte. Que buena. Estereo Latino. Sol Radio. Amor. Latinomix. MEGA ZONA 99.5. We are still talking about 1 station. Not every single station. I'm just suggesting 1 formst.

 

[BamaTX]

Tell that to La Mejor, La Raza. El norte. Que buena. Estereo Latino. Sol Radio. Amor. Latinomix. MEGA ZONA 99.5.

You're unknowingly proving my point. Why turn KRBE strictly into a Hispanic-targeting station in a market that is overcrowded with Hispanic themed formats? Why risk losing all your non-hispanic listeners by adding non-crossover hits from Karol G or Bad Bunny?

It doesn't make any sense.

We are still talking about 1 station. Not every single station. I'm just suggesting 1 formst.

Adding Spanish language hits to a CHR station will alienate non-spanish speakers. But an all English presentation wouldn't chase away bilingual Hispanic listeners who are looking for CHR. It's not that hard to understand this.

KRBE would stand to lose more than they gain with an Hispanic themed playlist. They're fine the way they are right now.

 

[Mediafrog+]

KRBE would stand to lose more than they gain with an Hispanic themed playlist. They're fine the way they are right now.

KRBE isn’t going to change as long as it’s a stand-alone station for Cumulus in the market. Were it to become part of a larger cluster you might see changes in order for the station to fit in a spectrum of formats. Even then it could remain the same while another cluster sibling is revamped.