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10 AM on 96.9, and...

The more I listen and the more I read the press release, the more I think this may actually be a stunt.

Get ready for an exciting week of music (why not just say the format? Maybe a new "format" every day kicking off at 10AM every morning for the next week?)

Beginning today, 96.9 FM returns to music with Power 96.9, Boston’s Hip Hop and R&B station with more surprises to take place during the upcoming week. Followed by Variety 96.9 tomorrow? and 96.9 The Yacht on Friday?



Hmmmm.... really makes you think.
 
ThatGuyOnTheRadio said:
The more I listen and the more I read the press release, the more I think this may actually be a stunt.

Get ready for an exciting week of music (why not just say the format? Maybe a new "format" every day kicking off at 10AM every morning for the next week?)

Beginning today, 96.9 FM returns to music with Power 96.9, Boston’s Hip Hop and R&B station with more surprises to take place during the upcoming week. Followed by Variety 96.9 tomorrow? and 96.9 The Yacht on Friday?



Hmmmm.... really makes you think.

96.9 The Rotary! :D
 
There were times, I think, when JAM'N 94.5 and KISS 108 sounded nearly identical. I know they're sister stations, but still...

So now in less than a year, we had format changes to 103.3, 101.7 and now 96.9. JAM'N 94.5 better get their act together quick, or they'll be next.

I also see that Hartford has been mentioned. We had Clear Channel change 104.1 of Waterbury go from (Alternative) RADIO 104 to POWER 104.1 in 2003. The call letters shifted from WMRQ-FM, to WURH-FM and then WPHH-FM. It was done, in part to stop the bleeding with sister station WKSS-FM (CHR) KISS 95.7. They were getting killed soon after CBS (Infinity?) switched WZMX-FM 93.7 over to hip hop/R&B HOT 93.7 in 2001. By about 2007, it was clear that Clear Channel lost this battle and threw in the towel at the end of 2007, bringing alternative back to 104.1, changing the name slightly to RADIO 104.1-WMRQ (their previous call letters from 1994 to 2003). Clear Channel would later sell the station off to Red Wolf Broadcasting of New London County. I believe they were over a cap, in part, due to moving in WUCS-FM 97.9 of Windsor Locks/Hartford from the Springfield, MA market to the Hartford market (today, that station is 97.9-ESPN, carrying the Yankees, the NFL and NBA).
 
bostonradio has been tweeting he didn't think this is the fulltime format--you don't put a niche
format on a Pru stick etc

will see.
 
Someone mentioned (maybe it was on this board) that the best way to start a new format is to completely get rid of the previous format's listeners.

I suspect that every older male white Republican who used to listen to WTKK has by now either shot his radio (with his fully-licensed hand gun) or has tuned to WRKO.

If Entercom is smart, they might put WRKO back on the HD-3 of WAAF and WKAF to help fill in the Metro West holes in WRKO's signal or even lease WCRN to duplicate the entire WRKO schedule.
 
Peter Q. George (K1XRB) said:
erwin33 said:
Power sounding very Clear Channel to me. They own a lot of Powers in the country.

I wonder if "Power 88" (WGAO/Dean College) will change it's moniker? They've been "Power 88" for over a decade. It is in the same radio market.

They were Power 88 since at least 1992. I do not know if they still are or not.
 
Narrow playlist, high turnover. High cume, low TSL. Sounds like your typical Urban to me. No surprises here.
 
Da Mac QC said:
Narrow playlist, high turnover. High cume, low TSL. Sounds like your typical Urban to me. No surprises here.
Actually, from when I've tuned in, its mostly current, but its semi-broad-based. I have heard some recurrents and older songs, but not so much on older material.
 
Da Mac QC said:
Narrow playlist, high turnover. High cume, low TSL. Sounds like your typical Urban to me. No surprises here.

lets not forget either its been commercial free since 10am so of course there is going to be repeats,but the same exact order is a bit strange although do the people running the board know how to run a music station??? just asking since wtkk was talk for 14years so not sure how that works.
 
It also takes time and effort to load all of the music in the system, if they even have one! I mean, they were talk for 14 years!
 
This must be the same crowd who thought Mitt Romney could actually be president! :D :D Keep dreaming!
 
Da Mac QC said:
It also takes time and effort to load all of the music in the system, if they even have one! I mean, they were talk for 14 years!

Thing is, whatever this is, this is almost too focused to be a stunt. As was mentioned before, whoever is programming the new format knows what they are doing. I mean, they are doing a "Good" job of doing Urban. If they wanted to be ridiculous they could just loop 5 rap songs over as a stunt?
 
Somehow I am reminded of when Star 93.7 first signed on. Wasn't exactly looping but the playlist was fairly relegated at first.
 
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