100.3 The Sound goes Deep; 86s "World Class Rock"

[SuperRadioFan]

In any case, the recent changes have had a posiive effect. It looks like the 12+ will be as high as a 1.4 or even 1.5 for the book coming out tomorrow, based on the first three week trending. In 25-54, it will likely be around a 1.3 or so.

So David (or anyone else) the only published # I see is 0.9 (up from 0.7).. I assume this is a 6+? So can you tell us what are the 12+ share and 25-54 share? Also the cume went up nicely but there are a few stations with much higher share but much lower cume. How is that to be interpreted?

 

[davideduardo]

So David (or anyone else) the only published # I see is 0.9 (up from 0.7).. I assume this is a 6+? So can you tell us what are the 12+ share and 25-54 share? Also the cume went up nicely but there are a few stations with much higher share but much lower cume. How is that to be interpreted?

Let's go with something useful...

Persons 18+ 1.0 and 30th for February book, but a 1.3 for Week 4 of the survey.
Adults 25-54 1.0 and 27th for book, but a 1.4 for Week 4 of the survey.

Unlike the diary, the sample size for a week is the same as for the book. This could still be a wobble, but there was growth from week 2 to week 3 and then from 3 to 4, too.

High cume and lower share means low TSL.

Lower cume and good share means high TSL (look at KRCD, for example)

 

[SuperRadioFan]

Thanks for the input, David!!

Funny, traditionally the conventional wisdom used to be (I thought) that a station supposedly in the adult alternative genre would have decent or higher TSL.

 

[AM FM listener]

Let's go with something useful...

Persons 18+ 1.0 and 30th for February book, but a 1.3 for Week 4 of the survey.
Adults 25-54 1.0 and 27th for book, but a 1.4 for Week 4 of the survey.

Unlike the diary, the sample size for a week is the same as for the book. This could still be a wobble, but there was growth from week 2 to week 3 and then from 3 to 4, too.

For fans of The Sound, this is encouraging! If Week 4 produced a 1.4 (25-54) but the whole February book was only 1.0 (an average of all 4 weeks), then Week 1 of the Feb book could have been as low as 0.6? For example, the four weeks could have been 0.6, 0.9, 1.1 and 1.4, which would average only a 1.0 for the month but show a very encouraging trend leading into the March book. Is that a fair interpretation, David?

 

[radioresearcher]

Let's go with something useful...

Persons 18+ 1.0 and 30th for February book, but a 1.3 for Week 4 of the survey.
Adults 25-54 1.0 and 27th for book, but a 1.4 for Week 4 of the survey.

Unlike the diary, the sample size for a week is the same as for the book. This could still be a wobble, but there was growth from week 2 to week 3 and then from 3 to 4, too.

For fans of The Sound, this is encouraging! If Week 4 produced a 1.4 (25-54) but the whole February book was only 1.0 (an average of all 4 weeks), then Week 1 of the Feb book could have been as low as 0.6? For example, the four weeks could have been 0.6, 0.9, 1.1 and 1.4, which would average only a 1.0 for the month but show a very encouraging trend leading into the March book. Is that a fair interpretation, David?

We need to see this over a longer period of time. When they start pushing a 2.0 share 25-54, there will be something to be celebrating. They got a cume spike in Week 4 - could be due to the loss of KLSX. Lots of 25+ men out there trying to find a place.

An interesting story is the continued growth of KMVN - a station that has been "movin'" on up for quite a while now. They hit new highs in Adults 25-54 in Feb

 

[AM FM listener]

An interesting story is the continued growth of KMVN - a station that has been "movin'" on up for quite a while now. They hit new highs in Adults 25-54 in Feb

That IS interesting. The Sound and Movin, possibly the two most bashed stations on this LA board, are both improving in the ratings. Makes sense for the lost men to move from KLSX to KSWD. I'm guessing KMVN is gaining with women. Where do you suppose those gains are coming from -- KOST's holiday listeners?

 

[radioresearcher]

An interesting story is the continued growth of KMVN - a station that has been "movin'" on up for quite a while now. They hit new highs in Adults 25-54 in Feb

That IS interesting. The Sound and Movin, possibly the two most bashed stations on this LA board, are both improving in the ratings. Makes sense for the lost men to move from KLSX to KSWD. I'm guessing KMVN is gaining with women. Where do you suppose those gains are coming from -- KOST's holiday listeners?

Movin is really unfairly being bashed. Emmis has worked slowly and methodically to find a niche and it is working. They are less than a half share behind some pretty heritage stations with 25-54. More growth in men than women. Jack is off a lot since this change on Movin' and 93.9 shares second with 93.1 after KIIS... so that may give you a hint where it's coming from (and I always believed it would). Movin' playing Talking Heads, Sting, and more of that KROQ gold that JACK does.

 

[SuperRadioFan]

there is no way I am believing that dedicated members of the Sounds paltry audience are getting together and discussing this over their dinner. I think the correct phrase is something closer to "the PD, DJs, station staff and a small group of station groupies are getting together and discussing this over dinner..."

I've been at many a family dinner table and rarely hear discussions of any radio promotion, let alone this bad one.

ChannelFlipper, Here's another opinion from a friend of mine-
What I currently don't like about The Sound is this stupid "contest" of pitting two classic albums against each other. What are they trying to find out? What does it mean to test the popularity of "The White Album" vs "Born To Run?" Which is more historic? Which is better? It has no point-it's like the days when Robert Hilburn used to make up mock contests for his music column like "Disc Derby" because he needed to fill up space!
Also, it's getting rarer than ever to hear new tracks on the Sound-I think it's only once an hour now-and when there is a new track, it's almost always from the new U2 album. Yawn.

 

[ChannelFlipper]

there is no way I am believing that dedicated members of the Sounds paltry audience are getting together and discussing this over their dinner. I think the correct phrase is something closer to "the PD, DJs, station staff and a small group of station groupies are getting together and discussing this over dinner..."

I've been at many a family dinner table and rarely hear discussions of any radio promotion, let alone this bad one.

ChannelFlipper, Here's another opinion from a friend of mine-
What I currently don't like about The Sound is this stupid "contest" of pitting two classic albums against each other. What are they trying to find out? What does it mean to test the popularity of "The White Album" vs "Born To Run?" Which is more historic? Which is better? It has no point-it's like the days when Robert Hilburn used to make up mock contests for his music column like "Disc Derby" because he needed to fill up space!
Also, it's getting rarer than ever to hear new tracks on the Sound-I think it's only once an hour now-and when there is a new track, it's almost always from the new U2 album. Yawn.

My point exactly - what does "winning" actually mean? it is a contest without a purpose.

Ok, now that I've bashed it enough I will try to be constructive in my criticism and join it with your last comment about the paucity of new tracks. If they have to do the playoff format like something KIIS or KROQ would do at night with the teenage audience, then a better idea would be to identify a certain number of new songs by established AAA or classic rock artists along with some new tracks by some unfamiliar names in the genre and play them off each other. At least in this manner, they would get some feedback as to which new songs the audience is responding to and it will help them fill out their small library of currents to bring the station more into balance. It has the added benefit of getting the listener involved with the new tracks instead of reflexively puching up Jack or KLOS as soon as they hear somehting that is unfamiliar to them.

Did hear them play a new track from Elvis Costello early this afternoon.

 

[SuperRadioFan]

I will try to be constructive in my criticism and join it with your last comment about the paucity of new tracks. If they have to do the playoff format like something KIIS or KROQ would do at night with the teenage audience, then a better idea would be to identify a certain number of new songs by established AAA or classic rock artists along with some new tracks by some unfamiliar names in the genre and play them off each other. At least in this manner, they would get some feedback as to which new songs the audience is responding to and it will help them fill out their small library of currents to bring the station more into balance. It has the added benefit of getting the listener involved with the new tracks instead of reflexively puching up Jack or KLOS as soon as they hear something that is unfamiliar to them.

Those were my friend's sentiments, but I do agree with her. And I do like your idea.

Did hear them play a new track from Elvis Costello early this afternoon.

Unless it was a live version, the cut was "Complicated Shadows" a track on Elvis' 1996 release "All This Useless Beauty" although The Sound does get credit for playing a truly deep track. 8)

http://en.wikipedia.org/wiki/All_This_Useless_Beauty

 

[SuperRadioFan]

I did hear them play a new track from Elvis Costello early this afternoon.

Unless it was a live version, the cut was "Complicated Shadows" a track on Elvis' 1996 release "All This Useless Beauty" although The Sound does get credit for playing a truly deep track. 8)

http://en.wikipedia.org/wiki/All_This_Useless_Beauty

Follow Up with a Mea Culpa.

I was in error, it was a new recording by Elvis of the song. As I was told by Andy Chanley "many of the songs on Elvis' new album are new versions of his old songs -- including a couple he wrote for Johnny Cash. According to Elvis' website, "Complicated Shadows" (b/w "Dirty Rotten Shame") will be released as a 7" vinyl single to celebrate Independent Record Day, April 18th. T-Bone Burnett produced all the versions on this album in Nashville."

 

[scooty430]

I know this format isn't your area of expertise, but.....again.....The Sound is not AAA.

It is classic rock.

Whatever you think it is, it is being postioned and sold as AAA. Thus, for LA, it's as close to AAA as the market is going to ge for the next century or so.

In any case, the recent changes have had a posiive effect. It looks like the 12+ will be as high as a 1.4 or even 1.5 for the book coming out tomorrow, based on the first three week trending. In 25-54, it will likely be around a 1.3 or so.

During W.W. II, ersatz coffee was actually barley and oats... lacking the real thing, a viable substitute. The sound is, likewise, AAA because the real thing is not viable.

Well, if they beat KLOS (the other major classic rocker) then it will be a testament to deeper playlists. Sure, it's not SUPER deep, but compared to KLOS it is.

 

[goriajk]

Well despite what Channel Flipper posted about the "Album Madness" thing (I said the voting process was clunky)-- There is a nice write up about The Sound in today's LARadio.com. Don Barrett put together a very nice feature on The Sound -- The column led off with the Album Madness promotion story. Don called it "the perfect promotion" and said "The music is complimented and the audience is involved with The Sound beyond just a passive passing." Nice BIG photos of Dave Beasing and Haley Jones in there. Anyone else see it?

John, could you forward this to my email on the WCR group on Yahoo? I don't subscribe to LARadio anymore, and I would like to check out the article. Thanks - JG

 

[SuperRadioFan]

Well despite what Channel Flipper posted about the "Album Madness" thing (I said the voting process was clunky)-- There is a nice write up about The Sound in today's LARadio.com. Don Barrett put together a very nice feature on The Sound -- The column led off with the Album Madness promotion story. Don called it "the perfect promotion" and said "The music is complimented and the audience is involved with The Sound beyond just a passive passing." Nice BIG photos of Dave Beasing and Haley Jones in there. Anyone else see it?

John, could you forward this to my email on the WCR group on Yahoo? I don't subscribe to LARadio anymore, and I would like to check out the article. Thanks - JG

Dave Beasing reposted the article on The Sound's forum -- Here ya go, Joe--

http://www.thesoundla.com/index.php?sid=506&nid=101&page=5

 

[SuperRadioFan]

Question - if the White Album "wins" (it is the odds on favorite, yes?) will they play all four sides since it is, in fact, a double album? Are they really going to torture their audience by playing "Revolution #9" all the way through? Enquiring minds want to know don't really care but are mildly bemused by the whole thing.

Yes the White Album beat out Pink Floyd's "Wish You were Here" (announced at 8 am) and yes, at this moment #9 IS playing!!

 

[airpab]

The Sound is dead in the water, plain and simple!

Bonneville thought they could make something out of nothing with the format, in a market that just doesn't respond to this boring kind of retread, yawner radio.

They blew a major opportunity and CBS was smart enough to jump on Bonneville's mistake with AMP!

If Bonneville would wake up, swallow their pride and act, they'd see that there's still money to be made in FM Talk, which ironically, CBS opened up for them!

Or Bonneville, keep burning the cash and stick with those 0.7's....Wow....Guess all of us on here just don't see the big radio picture?

 

[tedbell007]

The Sound is dead in the water, plain and simple!

While I was really digging this station in early march, I'm really feeling like the station has left the reservation.
Everything has gotten way too soft for my taste. When I start having images of music I would listen to while
visting my dentist, I'm outta here. 98.7 has me by default for the time being.