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101.5 - From Free to Fresh?

sfradio said:
why not hip hop? fans just lost a full signal and it dose make ratings
Click to expand...

Keep in mind that a low-rated talk station can bill more than an urban station with high ratings, and the bottom line is always more important than the Arbitron numbers.
 
puddingpop said:
sfradio said:
why not hip hop? fans just lost a full signal and it dose make ratings
Click to expand...

Keep in mind that a low-rated talk station can bill more than an urban station with high ratings, and the bottom line is always more important than the Arbitron numbers.
Click to expand...

The bottom line isn't good enough to save the Phoenix version of Free-FM.

Hip-Hop? Not going to happen. One crappy hip-hop station is about all that milquetoast Phoenix wants or needs.
 
KMGX said:
puddingpop said:
sfradio said:
why not hip hop? fans just lost a full signal and it dose make ratings
Click to expand...

Keep in mind that a low-rated talk station can bill more than an urban station with high ratings, and the bottom line is always more important than the Arbitron numbers.
Click to expand...

The bottom line isn't good enough to save the Phoenix version of Free-FM.

Hip-Hop? Not going to happen. One crappy hip-hop station is about all that milquetoast Phoenix wants or needs.
Click to expand...

Hey now, I didn't mean to imply that Free FM was making enough money to overcome the abysmal ratings. I was speaking in more general terms. :)

My main point was that ratings won't save a format that has trouble making money. Ask anyone with experience selling ads on an urban station; unless your ratings are spectacular, it can often be a tough sell.
 
puddingpop said:
KMGX said:
puddingpop said:
sfradio said:
why not hip hop? fans just lost a full signal and it dose make ratings
Click to expand...

Keep in mind that a low-rated talk station can bill more than an urban station with high ratings, and the bottom line is always more important than the Arbitron numbers.
Click to expand...

The bottom line isn't good enough to save the Phoenix version of Free-FM.

Hip-Hop? Not going to happen. One crappy hip-hop station is about all that milquetoast Phoenix wants or needs.
Click to expand...

Hey now, I didn't mean to imply that Free FM was making enough money to overcome the abysmal ratings. I was speaking in more general terms. :)

My main point was that ratings won't save a format that has trouble making money. Ask anyone with experience selling ads on an urban station; unless your ratings are spectacular, it can often be a tough sell.
Click to expand...

programmers don't understand that. finally someone with a clue! :D
 
I wonder if the local "Free" airstaff will stay on...
or will it be all "Fresh" people too. (yes, pun intended) ;)
 
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