Well, I beg to differ. I caught the morning show every single weekday for close to a year and the only way I could have done that from my desk in Phoenix, AZ was via the Internet. The show consisted of a guy and gal but I can't remember their names. They also had another gal that drove around and did location spots. She was, at times, very funny. The music was what we would now call Classic Rock.
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103.7 Going Oldies
- Thread starter cahokia
- Start date
Well, I beg to differ. I caught the morning show every single weekday for close to a year and the only way I could have done that from my desk in Phoenix, AZ was via the Internet. The show consisted of a guy and gal but I can't remember their names. They also had another gal that drove around and did location spots. She was, at times, very funny. The music was what we would now call Classic Rock.
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AnimatronicAbeLincoln
Guest
Between the on-air people at KFRC and K-Earth, they could put together a killer voicetracked airstaff.
Run the music logs from K-Earth, and you'd probably have a really great sounding station that comparatively wouldn't cost much to run and, unlike Sophie, there'd be no direct competition.
Run the music logs from K-Earth, and you'd probably have a really great sounding station that comparatively wouldn't cost much to run and, unlike Sophie, there'd be no direct competition.
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Bob_Hudson
Guest
SOPHIE's PD since January - Charese Fruge - usually does a year or two at a station before she hits the road, so maybe it is too early for any big changes there. However, in rapid succession she has spent two years or so as a PD in Vegas, a year or so in Denver and maybe a year and a half in LA, so being PD for an also-ran FM in San Diego has to be a bit of a career comedown and maybe she's pushing for something that might move 103.7 out of the doldrums. If something doesn't click with that station, she's probably just thanking her lucky stars CBS does not have a station in El Centro. 
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Bob_Hudson
Guest
Garrett said:
C'mon G-man - open up....
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Bob_Hudson
Guest
Garrett said:
Well, this is a forum for candid opinion, baseless rumors and outright speculation, so no need to withhold yours because I or someone else won't like it.
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Bob_Hudson
Guest
cahokia said:
SOPHIE doesn't sound too bad, but I wonder who it is designed for? I think the kind of audience it hopes to attract don't listen to radio: they've got their iPods or satellite radio. I know that programmers love to split hairs and come up with all sorts of nuanced format labels, but Sophie is basically modern soft rock while KYXY is "less new" soft rock (although KYXY has upped the tempo recently). I think radio has done a very good job in recent years (really going back to the 90's) of not cultivating a new generation of radio listeners who are into something other than rap/urban/hophop. If you came of age in San Diego, at least, in the last decade and a half and were not into music from the hood, radio did not serve you and you did not develop a radio habit. Rock didn't disappear, except from radio which relegated it to classic stations and those who wanted to hear new rock had to listen to CD's and later the internet and iPods. Stations like SOPHIE and KPRI have a heck of a challenge getting those folks to use radio, whereas the folks who listen to oldies are veteran radio users who will put up with long commercial breaks, limited playlists, lame station promotional spots and all the other shortcomings of radio.
It is harder than ever to launch a new format and/or new station and you really need something very, very big to get folks to sample you and indeed it would take something like a Jeff and Jer to get that, but then if you've got J&J in the mornings it really doesn't matter what your station does the rest of the day (KGB is getting awfully close to just re-running the morning show 24/7).
As I write this, I've got SOPHIE streaming on my Macbook and I've been listening to it rather frequently lately as I drive around so that I'm not commenting in a vacuum when I write about it. If SOPHIE does not survive, it will not be because it's a bad station - it actually may be the most professional thing yet on 103.7 in many years, but again, it is programmed at people who don't listen to radio and I don't think CBS San Diego will ever have enough outside advertising budget to counter that - and anyway how do you advertise to people who don't use traditional media??? You can only do so much with FACEBOOK.
Bob,
That might be the nicest thing I've heard you say about any radio station in a while, espeically 103-7.
That said, I disagree with you, sort of.
The demographic that Sophie targets DOES listen to the radio, it's just that they are listening to stations like Star, 9-3-3 or (gasp) JACK. When I was in San Diego, I didn't find the music on Sophie all that different than Star, but I DID find the music selection uninteresting. San Diego already has 91X, FM 94/9 and KPRI. Maybe they are going after the former 92-5 Flash audience? I remember Flash had a very similar logo at one point.
cahokia,
Yeah, I made the Jeff and Jer prediction too.
Hmm, funny you should say that...
That might be the nicest thing I've heard you say about any radio station in a while, espeically 103-7.
That said, I disagree with you, sort of.
The demographic that Sophie targets DOES listen to the radio, it's just that they are listening to stations like Star, 9-3-3 or (gasp) JACK. When I was in San Diego, I didn't find the music on Sophie all that different than Star, but I DID find the music selection uninteresting. San Diego already has 91X, FM 94/9 and KPRI. Maybe they are going after the former 92-5 Flash audience? I remember Flash had a very similar logo at one point.
cahokia,
Yeah, I made the Jeff and Jer prediction too.
Hmm, funny you should say that...
Bob_Hudson said:
Bob_Hudson said:
I think that is a bit exaggerated; San Diego 25-44's listen to an average of 17 hours of radio a week, and 45-64's listen 19 hours. In both cases, that's a lot of radio... well over 2 hours a day. So the issue is more getting people to notice you and try you than getting them to drop their iPod and take a listen.
DavidEduardo said:
I have to agree with David here. I ride the Coaster and other mass transit -- and work in various governmental places in San Diego. I see more white ear buds than radios in the work place -- mostly because the requirement is not to have a booming radio -- and "Shhhh". It does make a difference. Perhaps the environment I am in requires more self-centered noise-makers, than the norm.
However ... the white ear buds are very, very popular.
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