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103.7 Going Oldies

DavidEduardo said:
San Diego 25-44's listen to an average of 17 hours of radio a week, and 45-64's listen 19 hours. In both cases, that's a lot of radio... well over 2 hours a day.
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Did you get that from an RAB brochure hyping the benefits of radio advertising? That's such a broad number as to be meaningless in terms of discussing SOPHIE. What about 25-34 non-Hispanic caucasian women who don't listen to Dr. Laura or Jeff n Jer?
 
Bob_Hudson said:
Did you get that from an RAB brochure hyping the benefits of radio advertising? That's such a broad number as to be meaningless in terms of discussing SOPHIE. What about 25-34 non-Hispanic caucasian women who don't listen to Dr. Laura or Jeff n Jer?
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No, I got the data by doing a Maximiser run on the demo and lifting the TSL from the Market Total line.

"Other" TSL for 25-44 is 14:45 and for 45-65 it is 18:30. That is still heavy listening, and does not support your contention that in 25-44 you have to pry listeners away from alternative entertainment or leisure time activities.
 
The hardest demos to keep listening to terrestrial radio are the younger demos. As has been pointed out there is plenty of listening from 25-44 year olds to support great radio stations. "great" is the key here of course. Even good AAA stations get decent ratings, in many markets around the country, unfortunately KPRI does not really get close to being good.
Sophie has been inconsistent musically, and has become a fairly safe Modern AC of sorts. The challenge there is that it is a very crowded space musically, and they cannot create a large enough coalition of listeners to generate sufficient ratings. Musically it is very crowded and they have nothing BTR that distinguishes them enough to draw or keep listeners. Good / Great radio, has stationality, including strong correctly music programming, solid morning shows, and enticing promotions.....at least in my opinion
 
Since Sophie is now beating KPRI in the ratings, why don't you change the subject to what KPRI is going to do and how lame their programming is?? They seem to be in more trouble than Sophie is..... and their programming problems are just as great.....
 
Now that KPRI has moved the transmitter they are probably biding their time until the right offer comes along and then sell out. I remember seeing something in the Blurt section of the Reader a while back that Hughes would sell the station if he got a decent price for it. I need to see if I can find it on their website.
 
Hey Philosofy...you should start a whole new thread if you find out that info on KPRI....
 
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