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106.9 WKDN will become IQ 106.9
- Thread starter Joeyjboy
- Start date
Rick B. said:
LOL Most creative response on any Merlin thread in awhile. ;D
Wish I'd said that. Well played.
rtetro said:
What I meant to post before my laptop keyboard went kablooey...
To be fair, WKDN existed for as long as it did only as a vanity project of one organization, not due to any success in attracting a sizable audience as KYW and WMMR did. Did 106.9 ever show up in the ratings at all with the FR format? Though it likely attracted enough believers to pay for its existence, is it really serving the public when a 50kW FM signal with a potential audience of millions is essentially unlistened to and unknown for 44 years? It could have easily been underground rock or dollar a holler for all that time too and still kept the lights on with few noticing. Like 94.5 and 103.9 when they were finally sold and programmed for mass appeal audiences, this will be the first time most have tuned to 106.9 in several generations.
Family Radio will be able to continue its broadcasts via the internet and perhaps AM, and this relatively scarce though ubiquitous FM band resource can make more efficient use of the bandwidth by attracting more listeners using locally relevant programming. Seems like a win-win.
rtetro said:
To be fair, WKDN existed for as long as it did only as a vanity project of one organization, not due to any success in attracting a sizable audience as KYW and WMMR did. Did 106.9 ever show up in the ratings at all with the FR format? Though it likely attracted enough believers to pay for its existence, is it really serving the public when a 50kW FM signal with a potential audience of millions is essentially unlistened to and unknown for 44 years? It could have easily been underground rock or dollar a holler for all that time too and still kept the lights on with few noticing. Like 94.5 and 103.9 when they were finally sold and programmed for mass appeal audiences, this will be the first time most have tuned to 106.9 in several generations.
Family Radio will be able to continue its broadcasts via the internet and perhaps AM, and this relatively scarce though ubiquitous FM band resource can make more efficient use of the bandwidth by attracting more listeners using locally relevant programming. Seems like a win-win.
1.) Ratings only make a difference if you are selling commercials. Their license was for non-commercial operation.musichead1029 said:
2.) 106.9, as with 94.7, these two signals were what they were because they were sufficient signals for glorified repeaters of Oakland. And their idea was, as long as they were bringing in enough revenue from the markets they owned, they were spreading the word.
Ratings may be less vital to noncomms overall, but they indicate how many people you are reaching, which is a metric noncomm operators use to gauge how well they are serving the public and reaching the demographics most likely to donate. Non commercial outlets use ratings all the time to make format and fundraising decisions. Granted, those ratings are more readily available to noncomms today than they were in 1968.badjef said:
I have been asking the same thing maybe someone can ask the head Wizard at Merlin Media when.
"This is Harold Camping. I predict at midnight tonight the station will end."
(Couldn't resist!)
(Couldn't resist!)
12:01am is the next day and the next day is the 16th.
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