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1060 WIXC - Changes

jmtillery said:
I think the signal problem with 1060 is most likely the ground system. Those five in-line towers and grounding has been in place since the early 70s, and, to my knowledge, is in need of much repair. That's just my best guess... It actually had a better signal when it was 10kw-D; 5kw-N; DA-1, although it does have a decent signal into Daytona Beach during the daytime now...

Also, I'm not sure what station(s) 1060 is protecting to the South during the day, but to the North it is protecting WROS-AM 1050 Jacksonville. During critical hours and at night it is protecting co-channel 1060 Philadelphia...

Mark Tillery

I'm an old guy who has lived through AM's heyday. We always joked about stations back in the day called "paper 50's" and "paper 5's" and so on. In other words, to get the 50,000 watt moniker or the 5,000 watt moniker on station letterhead, consulting engineers designed directional arrays with high losses. If the interference limits only allowed, let say, a 3,000 watt operation, the consultant could arrange and feed the towers in such a way that the interaction between them dissipated the excess RF power in the form of heat and therefore required 5,000 watts of input.

To see the efficiency of a directional, one has to look at the "RMS/RSS" ratio, “IR” losses, the electrical height of the towers, etc. The trade off, is these lossy antenna systems were often unwieldy and troublesome. They required a lot of constant tweaking to keep them working and legal. This got to be such a headache, that the FCC in the late 70’s stop licensing arrays with RMS/RSS ratios over 3 unless you could prove you could make it work and keep it working.

It was a very different world back then. This was done because advertising agencies would look at a station's power and equate it to reach. Ratings were not widely accepted, as methodology was often corrupt, unaccredited and flawed. In those days, one could assume an audience by just being on the air and a bigger audience by being low on the dial with lots of watts. You get the idea.

Also, remember the old power steps: 250, 500, 1000, 5000, 10,000, 25,000 and 50,000 watts back then. Until they added the intermediate step of 2500 watts in the 70’s, many stations were stuck with either with a “creative” array design or just operated with 1,000 watts.

A classic example of an efficient array is WDBO's nighttime. Also, the 1520 daytime in Apopka and the old 1600 day and night in Winter Garden were very efficient, particularly with their half wave or better towers. These arrays actually produce more “power out” than in, or have an ERP gain like an FM.

Examples of "letterheads" are the 950 nighttime, the 1060 nighttime, the old WAPE 690 nighttime, and yes, I'm sorry to say, WELE is a poster child. The day pattern sucked, but the nighttime is very lossy and unstable. It was made much worse when it was bumped up to 2,500 watts. The 1380 contract engineer 20 some-years ago, was my engineer, and boy did he come in my office and tell some stories!

Sorry, Mr. Tillery, WELE plays in spite of itself because most of the population is up and down the coast, i.e. saltwater marsh and hence, high conductivity. One doesn't need much power when you have conductivity. Case in point, 1340 down the street used to easily out play the 1380, both day and night. I'm guessing that this is still the case.

I haven’t looked at WIXC daytime in the FCC database, but given the nighttime, (5 tower in-line; these arrays generally suck as a rule,) it certainly possible to put 50,000 watts in and have bad coverage from the array design. Or, even poor array tune-up can create big problems. Since they are sitting in a swamp, even if most of the ground system is gone, it would make that much difference. Not nearly as much as the array design itself.

Tx
 
I tried to edit, but wasn’t fast enough. It looks like I’m picking Mark Tillery and WELE.

Truly, I’m not!

It’s just that WELE (or WDAT) is the poster child for “lossy” directional arrays. In the mid 70’s, Daytona was dominated by 1,000 watt AM stations: 1150, 1230, 1340, 1380, 1450, 1550 and 1590. (Did I leave anybody out?) The previous owner saw a chance to increase revenue by being the only 5,000 watt station in town.

Cue the announcer:

“13-80 – Now with five thoooousaaannnd smok’in watts!”

It didn’t need to play. It already did well in the salt water at 1,000 watts. It just needed the “bigger, better” perception for the ad buyers.

Well. It almost worked.

Unfortunately, after spending all that money, FM claimed him as a victim within a year!

Tx
 
heareandgone said:
Thanks PaperBill for that clarification. I heard the rumor from several sources that Fennessy was either leaving or soon to be leaving. I just find it strange that he gets hired and not given very much time to try and make things work. Sounds like some knee jerk reactions on part of owner of Genesis.
www.cflradio.net has the story. Kevin was informed yesterday, that they were eliminating the position of VP/GM at WIXC. Looks like they will consolidate those duties with the Tampa cluster.
 
heareandgone said:
Thanks PaperBill for that clarification. I heard the rumor from several sources that Fennessy was either leaving or soon to be leaving. I just find it strange that he gets hired and not given very much time to try and make things work. Sounds like some knee jerk reactions on part of owner of Genesis.

Did he last longer than Ted Turner did? Talk about revolving doors. I've yet to hear a local Brevard County local advertiser even though WIXC has two full time sales reps. That might have something to do with downsizing. They should watch their backs too. The Genesis sales person before them was fired from her hospital bed, from what I heard.

I did hear an Ocala golf course advertised on WIXC. Perhaps there's a big market for Ocala golfing in Brevard County.
 
Having two children, both involved in high school athletics, I find it hard to listen to WIXC since the Friday Night Locker Room guys left. They were on WIXC for long time, not sure why they left. Local programming is what is needed in Brevard and unfortunately WIXC does not or will not support that thought. "Big Talker" is fine but you have to get the local community support behind your endeavours. I hope Kevin lands on his feet as well. I also noticed on cfl that Katie Bukonic was promoted to Sales Manager. I find it strange with the limited (non existent) amount of advertisement on at this time.
 
I heard several local adveritsers...funny how everyone hears the dead air on Sunday morning though...

Radio IS a revolving door for those who do not produce revenue as in most businesses whether your in a hospital or just in the way.

From what I understand Katie Bokunic has been the Sales manager for the last few months but was promoted when Kevin left.

I also understand that many new LOCAL advertisers are starting next week and Friday Nights in the fall are going to be local Brevard

Football nights. So tell me their only major competitor is WMMB, what local sports are they doing? Other than their right wing morning

show and the occaisonal shuttle launch they are far from local.
 
Bokunic? That last name seems familiar...where would I have heard that?

So tell me their only major competitor is WMMB, what local sports are they doing? Other than their right wing morning show and the occaisonal shuttle launch they are far from local.

Actually, in addition to the weekday morning show, WMMB has four other shows on the weekend: Just Cruisin', Space Coast Sports Blitz (which covers all sports, including local athletics), Thoughts From the Depot Café, and Legally Speaking.

And surprise surprise -- just because a show is syndicated doesn't mean it can't attract an involved, passionate audience that advertisers can monetize. See the viewing party for Glenn Beck's special program this afternoon at Might Mushroom in Melbourne: 550 people showed up, spilling out into the parking lot. I guarantee that's the best business they've ever done. At least two other viewing parties took place around the county.
 
From my perspective anything that promotes radio, specially local radio is good. It will be interesting to see how much WIXC cuts into the WMMB ratings over the next year.

It's amazing how a "failed" ex Clear Channel LSM and his wife seem to be doing VERY well in Brevard Radio.

It's also good to hear Liz on the radio, I understand she got back into radio via Cumulus. And I also Hear that Brian Morgan is coming back into radio, maybe an on air shift but sales will be his main job.

The bottom line is that opportunities are available for good people.
 
It isn't often that a formerly-sitting GM of a station comments on these boards, but I wanted to take a moment to say " thank you" to those of you who have said nice things about me. Of course I'm upset about having to relocate AGAIN, but my former employers are operating their company with a 21st century business model, and they believe they have enough in the collective company braintrust to fly two of these planes without pilots. I hope they're right. They were always nice and respectful towards me the entire time, however brief, including taking care of me when I was let go. I hold no grudge.

I am staying in Florida, and my wife will continue to look for work here so that she can join me.
 
Paperbill said:
Radio IS a revolving door for those who do not produce revenue as in most businesses whether your in a hospital or just in the way.

Yeah, two weeks is an eternity, eh? Or was it three? So how much revenue has been produced since the flip? Like I said, good luck to the sales staff.

Friday in the middle of the afternoon there was a FSU basketball game on. Is that part of the news talks strategy? Can you imagine WMMB pre-empting Sean Hannity for a college basketball game on a weekday? Why do you suppose they wouldn't do that? Why did WIXC do that? Who makes these decisions? How do you suppose that kind of confusion plays with an audience? Do your know how many Seminoles basketball fans there are in Titusville/Mims/Cocoa? Really, I would love to see WIXC do well but really there needs to be some decisions to run the station in some kind of a professional way. Revolving doors don't cut it.
 
Friday in the middle of the afternoon there was a FSU basketball game on. Is that part of the news talks strategy? Can you imagine WMMB pre-empting Sean Hannity for a college basketball game on a weekday?

I suspect this was part of a pre-existing contract. I think Genesis has FSU on in all its FL markets -- which is to me a waste of time, even though the basketball team is going to the NCAAs. But you can't abandon contracts all at once -- one of the reasons why it's so hard to make meaningful changes quickly in a spoken word format.
 
::) Maybe some of you "Nuts" don't realize it but FSU is in the ACC Conference and was playing in the finals in Atlanta against Duke, I believe..They lost but there was nationwide interest in the game.. Acttually, I hate FSU as I am a Fla Gator Grad circa 1971 but that's the scoop on The game being carried! BIGAPE
 
I hope it works out well for them, but consistency for a new format is important. Also, I can't imagine a legacy contract being the case since the format has flipped so many times in six months. But the most annoying thing I find are the "local" business ads from the Tampa area. That alienates local markets quicker than anything. It would be better to run PSAs than to run an ad for a store in Tampa on a Brevard County radio station. It still does not seem to me like this station is living up to its potential the way it is being run. Of course the August book will not show ratings any lower than they were under the ESPN format, though it will be interesting to see how WINT does with that format. To me that's the most telling number to watch. If 50,000 watt WIXC could only get a .7 or .7 but WINT gets 1.x then that will say a lot about just how viable a 50kw station located in a swamp in north Brevard county is. If WINT achieves substantially more with ESPN than Genesis did that will tell the whole story, I think.
 
Also, I can't imagine a legacy contract being the case since the format has flipped so many times in six months.

Contracts usually run for the length of an athletic season or two (football and basketball) or for multiple years. I suspect the rightsholder wouldn't take kindly to FSU fans having to find a new station in midseason. Also, Genesis still has FSU in Tampa and Orlando, so they have a reason not to tick off the syndicator too much.

Remember that 740 continued carrying UCF during its year or so as a Spanish station.
 
I've never heard of an athletic contract that would have required WIXC to rebroadcast the FSU-Wisconsin game that was played on a Friday night the next day on Saturday. It was strange to hear a basketball game being broadcast that everyone knew the outcome for. Yes, FSU was up 32-19 and sounded like real winners, but you knew that Wisconsin had beaten them. That is not competitive programming, and there's no way any contract required that. What might have been the reasoning behind that kind of a decision? Radio replays of previous day basketball games?
 
WIXC: Two months & gone!

cflradio said:
heareandgone said:
Thanks PaperBill for that clarification. I heard the rumor from several sources that Fennessy was either leaving or soon to be leaving. I just find it strange that he gets hired and not given very much time to try and make things work. Sounds like some knee jerk reactions on part of owner of Genesis.
www.cflradio.net has the story. Kevin was informed yesterday, that they were eliminating the position of VP/GM at WIXC. Looks like they will consolidate those duties with the Tampa cluster.

Revolving doors? Shit, man, this gives revolving doors a bad name!

I'm a forgiving guy, and normally tend to give everyone the benefit of the doubt. But the notion that these folks at Genesis managed to do a hairpin-turn 180 on this guy (Fennessy) within 60 days is ________________ (pick your adjective). Crazy. Cruel. Incredibly stupid. Completely irresponsible.

Don't get me wrong, I do understand that WIXC (and perhaps the rest of their properties) is a shithole. 1060 is essentially a pile of nuts & bolts with no income and a well-earned reputation for futility.

But that is why it requires years of TLC, years of investment, and years of professional leadership to demonstrate to the community that the company is serious.

The saving grace is that the property has some actual potential. Not many AM sticks do, anymore. 1060/WIXC does.

For everyone's sake I hope that what this episode signifies is that Genesis has simply and truly run out of money, and will soon disappear from the radio radar screen.
 
The only reason why the station still carries these games is because, instead of money, Genesis gets tickets to all the games for airing them on all of their stations.

Cosmic Zamboni said:
Friday in the middle of the afternoon there was a FSU basketball game on. Is that part of the news talks strategy? Can you imagine WMMB pre-empting Sean Hannity for a college basketball game on a weekday? Why do you suppose they wouldn't do that? Why did WIXC do that? Who makes these decisions? How do you suppose that kind of confusion plays with an audience? Do your know how many Seminoles basketball fans there are in Titusville/Mims/Cocoa? Really, I would love to see WIXC do well but really there needs to be some decisions to run the station in some kind of a professional way. Revolving doors don't cut it.
 
The only reason why the station still carries these games is because, instead of money, Genesis gets tickets to all the games for airing them on all of their stations.

Are you kidding? Tickets to games in Tallahassee? They wouldn't work even as employee perks, much less as giveaways. You guys are overthinking this. They had a contract that said they had to run the game, and they did.

I've never heard of an athletic contract that would have required WIXC to rebroadcast the FSU-Wisconsin game that was played on a Friday night the next day on Saturday.

If they missed the original broadcast for some reason, they would be required to do some kind of makegood. Perhaps they decided replaying the game was easier than trying to extract all the commercials. The other night I heard a Tampa station run a University of South Florida baseball game on tape (from a cell phone yet) after the NCAA tourney action finished. Good programming? Of course not. But a contract is a contract. If I ran Genesis, I would dump FSU at the first opportunity. But a contract is a contract.
 
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