107.7 Lubbock is Live

[cspotrun]

That's like saying 105.3 takes from KLLL or the Bear. They seem to be doing just fine even with a third station. It would take miracle to see 107.7 draw any major amount away from 101 or Kool.

105.3 has signal issues and hasn't proved to be a real player yet, but despite that, you never want to water down your availible audience, i know they would rather they were not around. if eagle makes some SMART moves they will make a mark, in fact they could be THE #1 station over there at Ramar.

 

[EggsOverEasy87]

1077theeage.fm is the website

correction: 1077theeagle.fm

Sorry. Im typing all this on my phone.

You can listen live and see the logo

 

[Garrett]

What is the signal like? Is it another rimshot with issues with the city limit like 104.9 and 104.3? Or a stronger city grade like KZII and KLZK?

 

[EggsOverEasy87]

What is the signal like? Is it another rimshot with issues with the city limit like 104.9 and 104.3? Or a stronger city grade like KZII and KLZK?

http://maps.google.com/?q=http://tr...req=107.7&contour=60&city=IDALOU&state=TX.kml

This is the only coverage map I can find...hopefully 107.7 will be listed on radio locator soon. I like their coverage maps better.

 

[EggsOverEasy87]

I read an article that this station is suppose to be similar to 100.9 the Eagle in Amarillo. 100.9 does pretty well in the Amarillo market.

It'll be interesting to see how it does out here.

 

[cspotrun]

I read an article that this station is suppose to be similar to 100.9 the Eagle in Amarillo. 100.9 does pretty well in the Amarillo market.

It'll be interesting to see how it does out here.

i could be wrong, i haven't heard radio there for a few years but i don't think eagle in Amarillo has any competition in the format, that always helps. here in lubbock eagle may not beat the competition but they may take enough away to make it unprofitable for kool or 101 to stay in the format, leaving THEM the winner. who will blink first? who can "afford" the battle. Classic Hits is a niche format and i don't know of too many markets where there are 2 Classic Hits stations. off the top of my head there's Chicago- BUT that's Chicago, not little old Lubbock.

 

[Kent]

i could be wrong, i haven't heard radio there for a few years but i don't think eagle in Amarillo has any competition in the format, that always helps.

You're not wrong, but that statement is a tad misleading.  100.9 The Eagle has no competition at the present time, but it did when it signed on.  KPUR 107.1 had been oldies for roughly 15 years when The Eagle launched.  It's since gone country. 

I do agree, however, that KXGL in Amarillo had a much better chance when it signed on than 107.7 in Lubbock does now.  KXGL managed to get a PD who had just been let go from KZPS in Dallas.  Love him or hate him, he knew what he was doing.  KPUR was also programmed by Cumulus.  If you know anything about Cumulus, you'll know it's a much easier company to compete against than Townsquare as the brand managers in Atlanta have more power over individual stations than other companies' stations.  Finally, KXGL wasn't signal challenged in the least, and KPUR was more signal challenged than KKCL. KKCL is on the main Lubbock transmitter while KPUR-FM was licensed to Canyon, was a class A and located between Canyon and Amarillo. KPUR only puts a 70 dBu signal over about 75% of Amarillo.  It's going to be a tough race for 107.7.  Winnable?  Maybe, but it won't be easy.
 

 

[cspotrun]

kent you sized up that situation well in amarillo. in lubbock they caught kool on a downtrend but, i'm not sure 107.7 even has to Win although, if they make the right moves they could. if they TIE or water down listeners of that format, it might make it unprofitable for townsquare to stay in a format, that isn't as popular with advertisers than one that goes after a younger demo. that is Best case for them. and ramar doesn't have "Corporate" to go through and mounds of Corp debt to worry about. it will be interesting.

 

[DMcCloy]

You're talking about two stations that have been around for a long time in Lubbock and both do very well. To assume that 107.7 can make them unprofitable would be a stretch. To make any impact whatsoever the Eagle has a long road ahead of them. Wilkes doesn't have another adult male leaning station and therefore can pull in advertisers there they wouldn't be able to without. Townsquare has FMX which leans younger and Kool which leans older. They have quite the lock on males in both directions and can get different advertisers for the stations because of the age gap. Ramar, on the other hand, has two stations both going after 25-54. Double T and the Eagle would be sharing audience which means attracting different advertisers to the different stations would be a challenge. If any station will become unprofitable in the format, it will be the Eagle.

 

[cspotrun]

i don't know what the margins are at townsquare, but Any loss of revenue or demo points are never good, and 98 just came off two down books, latest from #3 to #5 12+ for what its worth, with NO competition. as far as 107.7, they will have to do More than play the same music and expect to have an impact, they have to answer the question What's different about our product and WHY should anyone listen to US as opposed to 98 WHERE'S/WHAT's the HOOK? i haven't heard it yet. if you look at Amarillo's Eagle, it looks like they're fully staffed with locals, might be a reason why they're doing so well.

 

[Garrett]

I read an article that this station is suppose to be similar to 100.9 the Eagle in Amarillo. 100.9 does pretty well in the Amarillo market.

It'll be interesting to see how it does out here.

How FUNNY you should bring that up!
Number 1 button in my car!

Eagle does not play a lot of Disco though, uses sweepers instead of jingles, and there are less Mo-Town and 60's tracks, unless you listen on Saturday nights. They day part most of that stuff. Not exactly a Kool 98/CBS FM type of format. It will be interesting to see how the Lubbock version of Eagle does against Kool 98 and Rock 101. I'm interested in hearing who they put on the air.

 

[Jamey K]

[/quote]

How FUNNY you should bring that up!
Number 1 button in my car!

Eagle does not play a lot of Disco though, uses sweepers instead of jingles, and there are less Mo-Town and 60's tracks, unless you listen on Saturday nights. They day part most of that stuff. Not exactly a Kool 98/CBS FM type of format. It will be interesting to see how the Lubbock version of Eagle does against Kool 98 and Rock 101. I'm interested in hearing who they put on the air.
[/quote]

Me too!

 

[cspotrun]

I read an article that this station is suppose to be similar to 100.9 the Eagle in Amarillo. 100.9 does pretty well in the Amarillo market.

It'll be interesting to see how it does out here.

How FUNNY you should bring that up!
Number 1 button in my car!

Eagle does not play a lot of Disco though, uses sweepers instead of jingles, and there are less Mo-Town and 60's tracks, unless you listen on Saturday nights. They day part most of that stuff. Not exactly a Kool 98/CBS FM type of format. It will be interesting to see how the Lubbock version of Eagle does against Kool 98 and Rock 101. I'm interested in hearing who they put on the air.

you are correct! they are playing basically the SAME MUSIC as 98, so WHO they put on the air is important, GOT ANY IDEAS?

 

[Garrett]

Yeah, listening right now. The Amarillo Eagle is far more rock based.

 

[cspotrun]

Yeah, listening right now. The Amarillo Eagle is far more rock based.

no question this is a Direct Hit on 98...there are not many holes left in the market, but i'm not surethis is one of them, but since they've Chosen this battle, lets see how serious they are to WIN it.

 

[EggsOverEasy87]

Yeah, listening right now. The Amarillo Eagle is far more rock based.

no question this is a Direct Hit on 98...there are not many holes left in the market, but i'm not surethis is one of them, but since they've Chosen this battle, lets see how serious they are to WIN it.

If they choose to run the station cheap (like they do with 97.3), then they are not serious enough to win it. I wish Ramar luck with 107.7.

Still jockless so far. IT'll be interesting to see who they add (just please be local talent, and not syndicated stuff like on 97.3)

 

[cspotrun]

Yeah, listening right now. The Amarillo Eagle is far more rock based.
[/quote]
no question this is a Direct Hit on 98...there are not many holes left in the market, but i'm not surethis is one of them, but since they've Chosen this battle, lets see how serious they are to WIN it.
[/quote]
If they choose to run the station cheap (like they do with 97.3), then they are not serious enough to win it. I wish Ramar luck with 107.7.

Still jockless so far. IT'll be interesting to see who they add (just please be local talent, and not syndicated stuff like on 97.3)
[/quote]
if they don't do something soon, this might be some kind of elaborate STUNT for another format they're going to spring on us.

 

[Ash]

107 is like a copy of 98...and like a copy it's less focused than the original. This station is D.O.A.

 

[DMcCloy]

if they don't do something soon, this might be some kind of elaborate STUNT for another format they're going to spring on us.

They've got billboards all along Ave Q. If this is a stunt it's a pretty expensive stunt. Especially figuring Ramar is infamous for doing things on the cheap.

 

[cspotrun]

if they don't do something soon, this might be some kind of elaborate STUNT for another format they're going to spring on us.
/quote]

They've got billboards all along Ave Q. If this is a stunt it's a pretty expensive stunt. Especially figuring Ramar is infamous for doing things on the cheap.

of course i was kidding...like i said in a previous post Amarillo's Eagle does very well, and one of the reasons is they seem to be covered with LOCAL TALENT on air. Ramar's Hispanic station leads their pack, one reason is LOCAL air Talent. if they make the Investment, their chances are better, if not, they pull a 2 or-3 share at best. its tough beating a 20+ yr Heritage station, how would you do it?