Here's the thing (and
@Mike Stark , since you know him and I don't, feel free to correct anything I get wrong here):
Richard Wagoner took some initiative and tried to fill a gap in Southern California print reporting on radio.
The people who were in that space before him had some
major advantages, and drew full paychecks and benefits from the Los Angeles Times (not bad bucks in those days).
Don Page was a journalist who worked as a staff writer for the Los Angeles Times, covered some media stuff, made the right contacts and was eventually given a weekly Radio/TV column.
His successor, James Brown---I can't find any bio for. Good luck in this day and age getting Google hits on a local media writer from 50 years ago up against the Channel 4 Jim Brown, the football Jim Brown and the Godfather of Soul hisownself.
BUT---the L.A. Times was a
BIG deal when Brown replaced Page in the 70s, so I'm willing to bet there's a degree in Journalism and a pretty enviable resume' and portfolio of work that got him hired.
Claudia Puig has a Masters in Communications from USC. Started at the Times as a staff writer and at some point succeeded Brown, but essentially was an "Entertainment Reporter", not strictly covering Radio/TV. When she did, she did it well, though.
And when Claudia left for USA Today in 1997, the Times didn't really replace her. They'd have someone who usually did entertainment pieces covering news in radio if and when it happened, and often not the same person who'd written about the station or personality before. And that's kinda been the situation ever since.
Really, even after Brown, the Times scaled back its dedicated radio coverage. Claudia was more likely to write about TV or film than about radio.
Looking at LinkedIn, the story I think I can tell is that in 1987, Richard Wagoner is a high school teacher with a Bachelor's in Economics from UCLA who decides to pitch a radio column to the Los Angeles Daily News, and they said yes.
Now, he's not journalist or a writer. When he begins he's a high school teacher in Huntington Park (MAJOR respect).
He doesn't have time for the phone calls, the lunches, the industry promotional gatherings and cocktail parties. He can't build the network of sources that Page, Brown and Puig cultivated. He can't soak in the knowledge of how things actually work, how they're changing around him, and why.
But he grew up in L.A., loves the radio he grew up on and there's just enough of that left at that time that he can write about what he hears and he's writing for an audience that's probably very much like him in its memories and its tastes.
It's 37 years later, the landscape has changed dramatically, and he gets knocked for what he writes.
I'm not going to defend what he writes...in fact I've criticized it here over the years and even sent him a couple of notes when I thought he was way wrong.
But think about what you're comparing him to.
The reason there's no modern-day Don Page, James Brown or Claudia Puig is because the Los Angeles Times hasn't wanted to pay for one for 27 years. They don't see the value in that coverage.
But for 37 years, Wagoner has taken some of whatever free time he has to write and get paid either per-word or per-piece. And I'll bet you lunch you'd be shocked at how low either of those numbers probably are.
The first person to hire me to write freelance was
@BossRadioDJ for the old Radio-i forget-it's 6:30 in the morning-dot-com (
RadioInfo? RadioOnline?)
I got paid two cents a word and that stream of income dried up when it went under.
That was 1996-ish. I turned my focus to cars while still working in broadcasting. The next time someone paid me to freelance was 2009. AAA (the Auto Club) magazines in six states paid me 25 bucks apiece for reviews for three years until new editors came aboard in 2012. So, $25 a month for 36 months (that bought them the rights for all six magazines)---I made $900 in three years.
And at that point, I'd been a professional journalist for 31 years and writing about cars for 15. After that came BBC Autos, the NAPA Know-How Blog, then Forbes and Now U.S. News & World Report Cars. So stuff got better.
But again---I had advantages. The first 11 years I did cars, it was on TV stations in a large market. So even though it was a "side hustle", I made the contacts, I was given the opportunity to attend events. So when I separated my automotive writing from my general journalism career in 2008, I had that infrastructure in place to help me grow as a writer and to stay current with the industry.
There isn't a support system like that for local radio writers anymore, if it ever existed.
There are any number of current and former broadcast people living in Southern California who could have said "Hey, I have knowledge, contacts and a laptop. Pay me $100 a week and I'll write about radio on my patio for a couple of hours every weekend."
They didn't.
Richard Wagoner did.