Talk_Dude said:How many stations are actually owned by individuals? Or, more importantly, of the total listening audience, what percentage are usually listening to stations not owned by a corporation instead of a sole proprietorship?
In this day and age, usually only very small stations are owned by individuals. In between the Clear Channel/CBS/Cumulus/Cox/Citadel level of big operators and those individuals is a layer of companies the size of Renda, Keymarket or Steel City, but there are fewer of those now, most were gobbled up by the big companies. But the corporations own most of the FM dial in markets within the Top 100.
In terms of listeners, the stations owned by individuals often have very little audience.
Talk_Dude said:Who is the more authoritative radio "expert", the owner of a small AM station, or the hired manager of several FM stations that dominate a major market?
There's no right answer to that, because it's two different businesses. One is major market media, selling ratings to big clients, and the other is a local business selling to local advertisers. Almost no overlap at all in the advertiser base, but you might get people who listen to both.
Most small owners worked in some capacity in the business, either on-air or in sales and want to run their own shop. Then you also get folks like the owners of WKZV who are from a totally different walk of life.
But you get that everywhere, watch "Diners, Drive-Ins and Dives" on Food Network. You'll see fine dining chefs who now own local joints, or people with no experience at all who make a go of it. That doesn't make them less expert than the people of Darden Restaurants, who own Olive Garden, Red Lobster, Smoky Bones and Bahama Breeze (yes, that's why those 4 brands are co-located in Robinson). It's a different business catering to mostly a different customer base, but some people might eat at both the big chains and the local hangout.
It's also where radio is a unique business in that your primary customer, the listener, is not your primary source of revenue. You run a restaurant, the people come in, they eat, they pay, you hopefully make a profit. In radio, you attract an audience, and then someone else pays to access that audience.
In the small operations, you can't really prove you have an audience, so the intermediate step is gone, you basically program things you think the local community will choose to advertise with. Or you just sell blocks of time.
And my experience personally is that you find smart people and dumb people at every level.