Element9 said:It's not the elephant, it's probably the owner. Give the consultant/PD credit. The man presents his case here, puts up with the criticism and offers his opinions. What is the target demo? How many listeners in that target demo will break away from their present favorite music stations (most likely FM) to listen to music on AM? More critically, how successful can a sales person be selling the Breeze to a local merchant or local agency? Programming and sales would appear to be a Sisyphean task.
To me, the elephant in the room is not the content, it's not even the idea that the format wouldn't attract some listeners. The elephant in the room is the idea that somebody---ANYbody, is going to find it. WHO in God's name is gonna find this format on 1230/AM in 2011?
Nobody's even looking.