6 months ago today, WQKC 1450 was shut down by Cumulus. Will the station ever return to the air?
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1450 silent for 6 months
- Thread starter radiofan502
- Start date
I think it was at least 150 years ago that I had a tiny part in Louisville market radio.
If the company contacted you today and said: "We want the station back on the air doing something productive but we don't have the time to mess with it, and we haven't figured out what to do with it. Can you take it over for a while and do something with it?"
WHAT would you do with it? What would you program? Since it has somewhat limited coverage power, WHO would you program to?
If the company contacted you today and said: "We want the station back on the air doing something productive but we don't have the time to mess with it, and we haven't figured out what to do with it. Can you take it over for a while and do something with it?"
WHAT would you do with it? What would you program? Since it has somewhat limited coverage power, WHO would you program to?
I'd try a combination of the two previous posts. Timeless Cool, a very well-conceived and executed adult standards format, would do surprisingly well here, given the lack of 45+ (or even 35+) programming in the market...it would have this growing demo ALL to itself. A savvy sales effort can easily sell older demos-all the gold isn't in the under 30 audience.
One of the reasons the public radio combo WFPL/WFPK does so well in Louisville is that their news, information, public affairs (WFPL) and music (WFPK) appeal to ADULTS, while commercial radio is skewed so young as to be virtually unlistenable to 35+ sensibilities.
Add a business news net (Bloomberg?) during business hours, and wrest CBS Radio away from the Evil Empire (Clear
Channel) by giving much greater clearance, and you'd have a very saleable mix. I'm sure someone is eyeing WQKC 1450...hope they're thinking about a call letter change back to WXVW or, even older, WGRC!
One of the reasons the public radio combo WFPL/WFPK does so well in Louisville is that their news, information, public affairs (WFPL) and music (WFPK) appeal to ADULTS, while commercial radio is skewed so young as to be virtually unlistenable to 35+ sensibilities.
Add a business news net (Bloomberg?) during business hours, and wrest CBS Radio away from the Evil Empire (Clear
Channel) by giving much greater clearance, and you'd have a very saleable mix. I'm sure someone is eyeing WQKC 1450...hope they're thinking about a call letter change back to WXVW or, even older, WGRC!
The King Bee said:
WKJK runs CBS top and bottom.
You also hear a lot of CBS newscasts and features on the WHAS stream. It's used as filler when local spots are on. Sounds better than back-to-ball Ad Council PSAs.
The King Bee said:
For what it's worth, 1490AM in Frankfort has morphed to the Timeless Cool format. I'm not sure exactly when this happened, sometime in the past 2 weeks.
I have to agree with the King on all counts. I had previously sampled TC online. And the Louisville Public Media stations are good (actually worth giving to). And I like Bloomberg on XM radio and CBS radio news on my I phone.
oxford777 said:
For the record, the official flip was yesterday, but they started playing it last Friday.
Anybody have an update on Charlie Jenkins? He was Mr. WXVW for many years. Good man.
Charlie has been with Clear Channel for over 10 years I believe. I think he left 1450 after Sunnyside sold the station in the late 90's. I hear him doing play by play of high school basketball from time to time on WKRD and WKJK. In my opinion, Charlie is one of the best all around radio people the area has ever had.Les Hollister said:
BTW...Now it's over 7 months. Will 1450 EVER return?
Ditto on Charlie Jenkins...one of the good guys! And this radio market is at its capacity for all forms of Country formats.
I believe the business radio/adult standards music model I described in an earlier post is the way to go with WQKC-AM. Something like this:
M-F 7am-5pm Bloomberg Business Radio (full feed); 5pm-7am "Timeless Cool" adult standards format, satellite version (w/7-8 pm presentation of "When Radio Was," the syndicated series of classic radio programs); Possible live Southern Indiana HS Sports if desired in afternoon and evening slots.
Sat 8am-12 N "Timeless Cool; 12N-4p various local public affairs, paid commercial programs, news, and business features from Bloomberg, Reuters and others; 4p Sat-6am Sun "Timeless Cool" w/7-8pm "When Radio Was"
annd Southern Indiana HS Sports.
Sun 6am-12 noon varied paid religious, public affairs and news programs; 12n Sun-7am Mon "Timeless Cool' w/7-8 pm "When Radio Was" or, if available, "The Jack Benny Radio Program" (running at its longtime network time slot.)
That's a rough workout of what I would do with WQKC...er, WXVW...uh, WGRC...whaddaya all think?
I believe the business radio/adult standards music model I described in an earlier post is the way to go with WQKC-AM. Something like this:
M-F 7am-5pm Bloomberg Business Radio (full feed); 5pm-7am "Timeless Cool" adult standards format, satellite version (w/7-8 pm presentation of "When Radio Was," the syndicated series of classic radio programs); Possible live Southern Indiana HS Sports if desired in afternoon and evening slots.
Sat 8am-12 N "Timeless Cool; 12N-4p various local public affairs, paid commercial programs, news, and business features from Bloomberg, Reuters and others; 4p Sat-6am Sun "Timeless Cool" w/7-8pm "When Radio Was"
annd Southern Indiana HS Sports.
Sun 6am-12 noon varied paid religious, public affairs and news programs; 12n Sun-7am Mon "Timeless Cool' w/7-8 pm "When Radio Was" or, if available, "The Jack Benny Radio Program" (running at its longtime network time slot.)
That's a rough workout of what I would do with WQKC...er, WXVW...uh, WGRC...whaddaya all think?
BUZZ! Wrong answer. It will be suicide putting a country legends on an AM when you have an FM with the format already on with a transmitter in downtown.Drucifer said:
I'm standing by my belief in the Timeless Cool format after hearing it on the air in Frankfort.
Drucifer said:
Again, you want to go head to head with WLOU/WLLV, who have been doing urban gospel for the last X number of years?
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