diva chick said:
The future holds a different note than the past; let it go and move forward. Make different mistakes, it's how we grow.
You don't understand either radio or business in general. Management does not want to make mistakes because it costs money. They want to repeat the successes of the past, even if they don't know why a particular idea was successful.
If anyone was really smart, they'd use KPIG as a model and look at the success of the Bluegrass Festival, Mumford and Sons, Avett Brothers, Head and the Heart and Eddie Vedder with a ukulele and start a real Roots Rock/Alt. Country station.
Uh, KPIG didn't make it in the Bay Area. Sure, it was an AM, but the format was unique enough that people would have sought it out had they been interested in the format, just as Cantonese speakers seek out programming in Cantonese. KPIG may be a success in Freedom, but it wasn't in SF or in Chico where it was also tried for an extended time.
There are actually TWO bluegrass festivals in SF, Hardly Strictly in October and the SF Bluegrass and Oldtime Festival in February. Hardly Strictly is successful because it's free and it's hardly strictly bluegrass (hardly any bluegrass, actually). If Warren Hellman charged money for the caliber of people he brings to that festival it would be about 1/10 the size. The SFBOT festival takes place in dozens of venues around SF, featuring about 60-70 bands. They trade on the fact that the venue already book bluegrass and oldtime and the festival is really an extension of this.
As someone who has put on about 400 live music shows over the years I'm as anxious as anyone to see more people exposed to interesting music. But it's HARD to do it. Heck, this past issue of the SF Weekly has a story about the coming demise of Porto Franco Records, a company owned by friends of mine who sought to sell interesting music via recordings and live shows. Here's a link to the story about what happened to them:
http://blogs.sfweekly.com/shookdown/2011/11/mission_label_porto_franco_pla.php
We can all wish for things, but the past has shown that nobody here has any track record for accurate predictions in Bay Area broadcasting, save one or two random hits.