Re: (David secretly likes baseball)
>
> I don't get your point.... Baseball fans DON'T CARE about
> ratings!
Ratings are not intended to be of any use or interest to lisetenrs.
Ratings are intended to be a sales tool, so advertisers have a metric on which to measure listening vs. cost of advertising.
> If the games are on, they will listen, even if
> reception is marginal.
There is no evidence of this in ratings. And since commercial radio stations exist to make money, that is all that is important. And it has been seen that sports listeners are good diary keepers, so there is no "hidden" or phantom cume here.
Obviously, when the owner of the station is the owner of a team, this changes a little. The station becomes promotion for the team, but to do that, it has to be listenable.
> In fact speaking as a sports fan who
> grew up in Central New Jersey, I remember having to listen
> to New York Knicks games and New York Rangers games on 1050
> WHN with a terrible directional signal away from New
> Brunswick. When the Mets switched from WABC to WHN in 1964
> I had the same problem. I put up with all the QRM. If the
> OWNER of the team (Arte Moreno) also owns the radio station,
> he WILL put on the games as he has SAID he will do in the
> 2006 season (in Spanish). How long are you going to debate
> this point, 'til the 2099 season?
Unless he puts the games on in English, this is a moot point. The Angels have so little following among Spanish speakers (we carried them, and did research... there are literally no Spanish domiant Angels fans) that, until they put the games in English on KMXE and make the station fully English, this whole station is a ratings zip.
>
> I don't get your point.... Baseball fans DON'T CARE about
> ratings!
Ratings are not intended to be of any use or interest to lisetenrs.
Ratings are intended to be a sales tool, so advertisers have a metric on which to measure listening vs. cost of advertising.
> If the games are on, they will listen, even if
> reception is marginal.
There is no evidence of this in ratings. And since commercial radio stations exist to make money, that is all that is important. And it has been seen that sports listeners are good diary keepers, so there is no "hidden" or phantom cume here.
Obviously, when the owner of the station is the owner of a team, this changes a little. The station becomes promotion for the team, but to do that, it has to be listenable.
> In fact speaking as a sports fan who
> grew up in Central New Jersey, I remember having to listen
> to New York Knicks games and New York Rangers games on 1050
> WHN with a terrible directional signal away from New
> Brunswick. When the Mets switched from WABC to WHN in 1964
> I had the same problem. I put up with all the QRM. If the
> OWNER of the team (Arte Moreno) also owns the radio station,
> he WILL put on the games as he has SAID he will do in the
> 2006 season (in Spanish). How long are you going to debate
> this point, 'til the 2099 season?
Unless he puts the games on in English, this is a moot point. The Angels have so little following among Spanish speakers (we carried them, and did research... there are literally no Spanish domiant Angels fans) that, until they put the games in English on KMXE and make the station fully English, this whole station is a ratings zip.