kevinkelly said:
Will it really be a surprise what they do with 91.5? The same thing they did with 101.9 WINF and 95.1 up north probably. Play this mix of music for a few months until they attract a small audience and get some buzz going, then switch over to Christian programming. And if they get another frequency, guess what will happen with that one?
Are you really sure about that? With Rob Case at the controls? They guy who ran the Power Pig ... Hot 105/107 ... Radio Sol/WXOL ... 1540 AM WNRE? A Catholic boy is going through all this effort to give some holy rollers a new radio station?
** If he were smart, he will sell it off to WOSU or trade it for WCVO. $10-15 million is chump change for the university. But then again, who knows?
** Orrrrrrrrrrrrrrrrrrrrrrr ... somebody can look up the financials for Spirit Communications. They are a non-profit, so they have to report everything. I haven't had time to look, but someone creative will be able to find a copy of their Form 990 IRS Tax Return somewhere on the web. There used to be a site that provided access to the tax returns of non-profits. This should give someone a good idea whether running a music format as a non-profit is financially viable or not. In the non-profit realm, all you have to worry about are revenues.
Look up the salaries of any successful TV preacher ... hell, look Peter Popoff or Leroy Jenkins, even. There is money to be made running a non-profit. Hell, maybe Case's angle is to sell sponsorships like WOSU does, pull out a $500,000 salary and let the rest collect within the entity. It's all legal!
The saga continues .........