92.3 call letters WNOW-FM

[nd2023]

A station with a classic R&B format would not want to be known as "WNOW"
I'm guessing they dropped their calls first and CBS pounced on the WNOW calls

 

[kevinsealy]

Better late than never. The WNOW call signs corresponds with the station's slogan. WXRK has no connection with the station's current slogan.







Thanks,
Kevin L. Sealy

 

[badjef]

Even if they couldn't get WNOW, they could have used WNQW. Those are available.

Jeff in Sa-ra-so-ta!

 

[MoldaMania182]

Even if they couldn't get WNOW, they could have used WNQW. Those are available.

Jeff in Sa-ra-so-ta!

I was always surprised they just didn't bring back WNEW. Would have worked, and they already own it.

 

[brlmedia]

just curious, where is wnew now? and good move by cbs. should be interesting to see where wxrk ends up!

 

[disney fanatic]

Maybe they should move the WXRK call letters back to Cleveland, OH and calling it "K-Rock" in Cleveland.

 

[mikesingh]

just curious, where is wnew now? and good move by cbs. should be interesting to see where wxrk ends up!

WNEW has been the calls of 99.1 in DC, CBS' FM News station to take on WTOP. http://washington.cbslocal.com/station/wnew-99-1-fm/

Maybe they should move the WXRK call letters back to Cleveland, OH and calling it "K-Rock" in Cleveland.

That station that was 92.3 K-ROCK (WXRK) while our 92.3 was FREE FM (WFNY) has long been a sports station with the WKRK calls as 92.3 The Fan - http://cleveland.cbslocal.com/station/92-3-the-fan/

 

[DToTheJ]

Maybe CBS will pawn the WXRK calls off to 92.3 in Cleveland again and nobody will notice (except us radio geeks, of course)...

 

[badjef]

Even if they couldn't get WNOW, they could have used WNQW. Those are available.

Jeff in Sa-ra-so-ta!

I was always surprised they just didn't bring back WNEW. Would have worked, and they already own it.

We've seen this happen before.

When a station loses its way, as what happened with WNEW, it became necessary to make the Market forget the identity.

The same thing happened with my beloved B-100 in San Diego.

WNEW will not come back to New York as a result.

It is unfortunate, but the move to 92.3 would only put the call letters at a frequency disadvantage. But would not benefit the station one bit. Everybody knows it is not the same thing.

WKTU, is a little different because the bleeding wasn't that long. The calls left 92.3, went to Atlantic City, then came back to New York on 103.5 several years later, on a better frequency, but the audience that listens don't have recollection on 92.3, anyway.

Jeff in Sa-ra-so-ta!

 

[MoldaMania182]

Even if they couldn't get WNOW, they could have used WNQW. Those are available.

Jeff in Sa-ra-so-ta!

I was always surprised they just didn't bring back WNEW. Would have worked, and they already own it.

We've seen this happen before.

When a station loses its way, as what happened with WNEW, it became necessary to make the Market forget the identity.

The same thing happened with my beloved B-100 in San Diego.

WNEW will not come back to New York as a result.

It is unfortunate, but the move to 92.3 would only put the call letters at a frequency disadvantage. But would not benefit the station one bit. Everybody knows it is not the same thing.

WKTU, is a little different because the bleeding wasn't that long. The calls left 92.3, went to Atlantic City, then came back to New York on 103.5 several years later, on a better frequency, but the audience that listens don't have recollection on 92.3, anyway.

Jeff in Sa-ra-so-ta!

Sometimes I think people are a little slow on the uptake... I wasn't suggesting 92.3 use WNEW today, it was discussed 3 years ago when it launched and I was kind of dialing back to to that, only in the sense NEW fit the Top 40 format better than XRK, and even that fact only matters to radio nerds. Make the market for an identity? Really? I'd bet at least 95% of the NOW audience has zero idea what WNEW was. Check a calendar, it's been forgotten.

Look they could use WASS as call letters and not one person would give a damn. None. No one listens or turns away because of 4-6 letters buried in 1.3 seconds once an hour.

 

[luperm]

The all-newser in DC has actually taken on the WNEW identity. The calls aren't going anywhere. Outside of radio message boards, nobody cares about call letters.

 

[Bongwater]

The all-newser in DC has actually taken on the WNEW identity. The calls aren't going anywhere. Outside of radio message boards, nobody cares about call letters.

Then why even go through the hassle of changing them?

 

[stewie]

Is there some kind of lag on the FCC database when these changes happen? Because I still see 92.3 is still WXRK....

http://transition.fcc.gov/fcc-bin/fmq?call=WXRK

.....and 105.3 in Gaffney is still WNOW.....

http://transition.fcc.gov/fcc-bin/fmq?call=WNOW

The FCC database probably has a nightly routine that replicates the data to the DB the website uses (they're probably NOT the same DB). Check again tomorrow or the next day.

Somewhere at the FCC, it's on record.

 

[stewie]

According to an article in AllAccess, 92.3 had been WXRK since 1985, except for a time from 2066-2007 when it was WFNY. That call was used for the hot talk format they tried unsuccessfully.

Ahhhhhh FREE-FM! Yes, I forgot about that. ZZZZZZzzzzzzz

 

[badjef]

The all-newser in DC has actually taken on the WNEW identity. The calls aren't going anywhere. Outside of radio message boards, nobody cares about call letters.

Then why even go through the hassle of changing them?

Exactly!

Unless you have the "perfect" radio format and imaging, there will always be challenges to the use and viability of Call Letters. Why "park" them in Florida for 3 years? Just let them go, if they have no meaning. Evidently CBS thinks they are important, (W"FAN", etc)

I would say if CBS had brought back WNEW to 92.3 on a new station they were going to call "Now", that would have been confusing.

Your identity is important and call letters can be made to be part of that image, unless you are in Philly.

Jeff in Sa-ra-so-ta!

 

[MoldaMania182]

\
Your identity is important and call letters can be made to be part of that image, unless you are in Philly.

???
93.3 WMMR, KYW News Radio 1060, 94 WIP, 100.3 WRNB, 102.9 MGK, 98.1 WOGL, 1210 WPHT, 92.5 XTU, 94.5 PST*....

In the words of Jon Stewart, "gooooo onnnnnn...."

 

[badjef]

\
Your identity is important and call letters can be made to be part of that image, unless you are in Philly.

???
93.3 WMMR, KYW News Radio 1060, 94 WIP, 100.3 WRNB, 102.9 MGK, 98.1 WOGL, 1210 WPHT, 92.5 XTU, 94.5 PST*....

In the words of Jon Stewart, "gooooo onnnnnn...."

I was refering to WUSL as "Power 99".

Jeff in Sa-ra-so-ta!

 

[Jersey Maiden]

That pretty much confirms the format on 92.3 will be staying for a long time.

Call letters are easy to change, but in any case, I'm not sure there was ever a question that NOW was going anywhere. I think that station does better than people think.

FWIW, WFAN was not on 92.3 HD3 the last time I checked.

Go to 9:22 of this video and the guy has a pretty good reason 92.3 isn't going anywhere despite mediocre ratings. Basically, it's still a stable, if not big, moneymaker.
http://www.youtube.com/watch?v=2hn6IReJDmQ

The all-newser in DC has actually taken on the WNEW identity. The calls aren't going anywhere. Outside of radio message boards, nobody cares about call letters.

Then why even go through the hassle of changing them?

Good question to ask Merlin. Why did they bother changing WEMP back to WRXP when they never planned on keeping it?

 

[nd2023]

It's obvious CBS thinks 92.3 is the least valuable when 92.3 simulcasted 1010 WINS the day after the hurricane. That was days before they got 101.9. If they had 101.9 that day, it would switch to a WINS simulcast instead of 92.3.

 

[badjef]

It's obvious CBS thinks 92.3 is the least valuable when 92.3 simulcasted 1010 WINS the day after the hurricane. That was days before they got 101.9. If they had 101.9 that day, it would switch to a WINS simulcast instead of 92.3.

That was an individual decision, but, see how easy it is to switch it.

Jeff in Sa-ra-so-ta!